Mathematics and Trial Rate

1)Using the forecast model for pasta shown in Exhibit 5, what is your forecast of the demand for pizza? In Annex I, we see that the forecasted demand for pizza is 1. 6MM, which is represented by the Trial Households. We calculated this by using the calculation in pasta that BASES used for pasta case. We found that the trial rate for â€Å"actual definitely would buy† for pizza will be 80% of the definitely would buy rate of the BASEL research. The actual probably would by is taken as 30% of the research’s probably would buy rate.After calculating the actual rates, we summed â€Å"definitely would buy† and â€Å"probably would buy† in order to calculate the trial rate, which is 27%. Before estimating the demand, we should calculate â€Å"marketing adjusted trial rate†. In order to calculate that rate, we took the average of the three different awareness ratios. Therefore, according to our analysis, the awareness ratio is 24%. The marketing adjusted t rial rate is 2. 7%. The demand for the pizza is the multiplication of marketing adjusted trial rate and the target households, which is 1. MM, in our analysis. 2)How do the pizza concept test results (Exhibits 7 and 8) compare with the findings for pasta (Exhibits 3 and 4)? In the table below shows that the pasta â€Å"definitely would buy† ratio and â€Å"probably would buy† ratio are greater than that of pizza case. The table below, which represents the research on likes and dislikes for the pasta and pizza products, shows that the like ratios for pasta are greater than that of pizza. Therefore, we can say that people looks more favorable to fresh pasta concept rather that fresh pizza concept.Moreover, the people also rated the pizza dislikes more that pasta case. For example, the people finds the price too expensive is 27% in total, whereas, that ratio for pasta is only 8%. Therefore, there are definite signs that show people do not like the fresh pizza case but the y like fresh pasta case. 3)How do you interpret the findings in Exhibit 9 and 10 to evaluate interest in pizza? 4)Would you launch the pizza? The pizza should be lunched because the overall demand and the expected revenue for the different cases are sustainable for the company.In Annex I, we see that the wholesale revenue is $17MM even if the pizza will be seen as mediocre product. Since the company expects $12MM at least, the revenues from pizza will make the company profitable. However, before launching the product, the company should make some changes as the people in the surveys show that the price is too expensive. Therefore, there is a high risk that the demand might not be satisfied for the product. After considering the shortages in the surveys and changing the prices and other key factors, the company should produce pizza to stay competitive in the market.

 Art of Characterization of Henry Fielding Essay

Joseph Andrews is Fielding’s first novel. It is a classical example of a literary work which started as a parody and ended as an excellent work of art in its own right. The work Fielding intended to parody was Richardson’s first novel Pamela, or Virtue Rewarded which had taken England by storm in the years following 1740 when it was first published. In his novel Fielding intended in the beginning to show how Lady Booby (aunt of â€Å"Lord B. † in Richardson’s novel) attempts the virginity of Joseph Andrews, described as the virtuous Pamela’s brother but in the end discovered to be different. The whole intention was comic. But after Chapter IX Joseph Andrews seems to break away completely from the original intention. Parson Adams, who has no counterpart in Pamela, runs away with the novel. He â€Å"is one of the most living, lovable, comical bundles of wisdom and simplicity in all literature. † In the words of Edmund Gosse, â€Å"Parson Abraham Adams, alone, would be a contribution to English letters. † He indeed is the hero of the novel, and not Joseph Andrews. Fielding was aware of giving a new literary form with Joseph Andrews which he called â€Å"a comic epic in prose. † Fielding is a great master of the art of characterization also. Fielding’s broad human sympathy coupled with his keen observation of even the faintest element of hypocrisy in a person is his basic asset as a master of characterization. He laughs and makes us laugh at many of his characters, but he is never cynical or misanthropic. He is a pleasant satirist, sans malice, sans harshness. He gives no evidence of being angry at the foibles of his characters or of holding a lash in readiness. His comic creations resemble those of Chaucer and Shakespeare. Parson Trulliber and Falstaff, if they were to meet, would have immediately recognized each other! Fielding is one of the greatest humorists in English literature. The same comic spirit which permeates his plays is also evident in his novels. As he informs us, the author upon whom he modeled himself was Cervantes; it is not surprising, therefore, that comedy should be his method. Fielding’s humor is wide in range. It rises from the coarsest farce to the astonishing heights of the subtlest irony. On one side is his zestful description of various fights and, on the other, the grim irony of Jonathan Wild. Higher! than both is that ineffable, pleasant, and ironic humor that may be found everywhere in Tom Jones but is at its best in Joseph Andrews where it plays like summer lightning around the figure of Parson Adams-an English cousin of Don Quixote. Fielding’s very definition of the novel as â€Å"a comic epic in prose† is indicative of the place of humor and comedy in his novels and, later, those of many of his followers. It may be pointed out here that Richardson had no sense of humor; he was an unsmiling moralist and sentimentalist. Comparing the two, Coleridge says: â€Å"There is a cheerful, sunshiny, breezy spirit that prevails everywhere strongly contrasted with the close, hot, tfay-dreamy continuity of Richardson. † Fielding’s humor is sometimes of the satiric kind, but he is never harsh or excessively cynical.

Anglo Saxon Culture as Reflected in Beowulf

Cultures usually have distinct figures that reflect their culture as a whole. The importance of religion, values, and heroes are reflected a great deal in the epic poem of Beowulf accurately showing the Anglo Saxon culture as a whole. Men dominated the Anglo Saxon society and the people loved a great hero like that of Beowulf. They believed a hero should be a keeper of his promises, be boastful and produce great physical strength. Also Beowulf was an outstanding fighter and loyal to everyone he met. He believed no one was greater than anyone else; Beowulf showed great respect even to his enemies by fighting them one on one (â€Å"Anglo Saxons† 48). Even when Beowulf knows fate is against him and he is going to die; he continues to keep fighting; â€Å"†¦No prince so mild, no man so open to his people, so deserving of praise† (Beowulf 60). Beowulf’s boastful self-confidence, his overpowering strength, and his victories in battle make him a classic legendary hero and a model for the Anglo Saxon culture. A very important element in the society of the Anglo Saxons was the mead hall. The mead hall was essentially a meeting place for dinners, story telling and the party for victories (Bjork 89). The mead hall symbolizes security, fellowship, and all that is good in the world (Bjork 90). The mead hall was thought to be the safest place in the entire Kingdom. In Beowulf the mead hall was described as â€Å"the foremost of halls under heaven† (Orchard 77). This mead hall was called Herot serving as a palace for King Hrothgar. This is where Beowulf dismantled Grendel in an epic battle. Beowulf preferred to fight with his bare hands. The typical Anglo Saxon warrior was not blessed with the great talents Beowulf was blessed with so they used various weapons like: the spear, sword, shield, seaxe, and bow and sling. The spear was the most common weapon of choice and could be used as a missile or used in hand-to-hand combat. The sword was not a common weapon used at all because it was very expensive to produce. The sword was usually given to a great warrior who has demonstrated courageous acts in battle. All warriors had a shield that was made of wood and usually lined together by metal. A seaxe was a single bladed knife that was carried on the belt on the warrior and was used more as a tool than an actual weapon (Beowulf 112-113). Anglo-Saxons valued religion very highly. There is much controversy over Beowulf in dealing with pagan and Christian beliefs because historians believe both were integrated although Christianity seems to be more prevalent. Religion was the center of people’s life at this time and is demonstrated in Beowulf when Beowulf calling for God exclaims †¦ â€Å"the almighty the maker of the earth†. Up until the 6th century it is back and forth between Christianity and Paganism. The greatest sources of information on the pagan period of religion are from the 7th to 8th century testimonies, such as Beowulf (Orchard 25). Paganism dealt with the worshiping of many gods. The celebration of glory has such emphasis in Beowulf because human praise is the highest goal of the pagan characters. Anglo Saxon warriors wore helmets for battle with a pagan god on them named Freyr. Those who grew up praying to Thor to protect them with their shield and helmet before they went to battle were involved in the pagan religion (Orchard 33). Paganism seemed to be the religion of choice for many Anglo- Saxon warriors while Christianity did not evolve as quick in warriors (â€Å"Saxons Culture†). Margaret E. Goldsmith who wrote â€Å"The Christian Theme of Beowulf† exclaimed the teaching of St. Augustine and St.  Gregory are incorporated in Hrothgar’s sermon. Goldsmith said Beowulf was sort of a Christian historical novel, with selected bits of paganism purposely laid on as â€Å"local color† such as the references to fate or Wyrd (Bloom 127). All considered Beowulf shows religion, expresses values of everyday life and explains what a true hero in all about in Anglo Saxon times. The Anglo Saxons express their cultures through wonderful literature such as Beowulf, which is a record of heroic deeds. The Anglo Saxon society believes in great men such as Beowulf that have good morals and exemplify devotion to their country. Beowulf derives its main plot from folk tales; and as W. P. Ker has said, â€Å" it is difficult to give individuality or epic dignity to commonplaces of this sort (Bloom 14). The author of Beowulf recognized the obligation of giving his hero emotional and ethical value through association with events the Anglo Saxon people would recognize as hero-like. It was not enough that Beowulf should display unequaled strength and courage in his victories over gargantuan monsters but the value of these exploits must be enhanced by Beowulf’s deep and emotionally justified concern for those he fought (Bloom 14). The physical power of Beowulf does not give him the moral dimensions and the title of an epic hero. The loyalty and unselfishness Beowulf displays makes him the ultimate Anglo Saxon hero and the great epic of Beowulf will never be forgotten because there is no greater idol than Beowulf. Anglo Saxon Culture as Reflected in Beowulf Cultures usually have distinct figures that reflect their culture as a whole. The importance of religion, values, and heroes are reflected a great deal in the epic poem of Beowulf accurately showing the Anglo Saxon culture as a whole. Men dominated the Anglo Saxon society and the people loved a great hero like that of Beowulf. They believed a hero should be a keeper of his promises, be boastful and produce great physical strength. Also Beowulf was an outstanding fighter and loyal to everyone he met. He believed no one was greater than anyone else; Beowulf showed great respect even to his enemies by fighting them one on one (â€Å"Anglo Saxons† 48). Even when Beowulf knows fate is against him and he is going to die; he continues to keep fighting; â€Å"†¦No prince so mild, no man so open to his people, so deserving of praise† (Beowulf 60). Beowulf’s boastful self-confidence, his overpowering strength, and his victories in battle make him a classic legendary hero and a model for the Anglo Saxon culture. A very important element in the society of the Anglo Saxons was the mead hall. The mead hall was essentially a meeting place for dinners, story telling and the party for victories (Bjork 89). The mead hall symbolizes security, fellowship, and all that is good in the world (Bjork 90). The mead hall was thought to be the safest place in the entire Kingdom. In Beowulf the mead hall was described as â€Å"the foremost of halls under heaven† (Orchard 77). This mead hall was called Herot serving as a palace for King Hrothgar. This is where Beowulf dismantled Grendel in an epic battle. Beowulf preferred to fight with his bare hands. The typical Anglo Saxon warrior was not blessed with the great talents Beowulf was blessed with so they used various weapons like: the spear, sword, shield, seaxe, and bow and sling. The spear was the most common weapon of choice and could be used as a missile or used in hand-to-hand combat. The sword was not a common weapon used at all because it was very expensive to produce. The sword was usually given to a great warrior who has demonstrated courageous acts in battle. All warriors had a shield that was made of wood and usually lined together by metal. A seaxe was a single bladed knife that was carried on the belt on the warrior and was used more as a tool than an actual weapon (Beowulf 112-113). Anglo-Saxons valued religion very highly. There is much controversy over Beowulf in dealing with pagan and Christian beliefs because historians believe both were integrated although Christianity seems to be more prevalent. Religion was the center of people’s life at this time and is demonstrated in Beowulf when Beowulf calling for God exclaims †¦ â€Å"the almighty the maker of the earth†. Up until the 6th century it is back and forth between Christianity and Paganism. The greatest sources of information on the pagan period of religion are from the 7th to 8th century testimonies, such as Beowulf (Orchard 25). Paganism dealt with the worshiping of many gods. The celebration of glory has such emphasis in Beowulf because human praise is the highest goal of the pagan characters. Anglo Saxon warriors wore helmets for battle with a pagan god on them named Freyr. Those who grew up praying to Thor to protect them with their shield and helmet before they went to battle were involved in the pagan religion (Orchard 33). Paganism seemed to be the religion of choice for many Anglo- Saxon warriors while Christianity did not evolve as quick in warriors (â€Å"Saxons Culture†). Margaret E. Goldsmith who wrote â€Å"The Christian Theme of Beowulf† exclaimed the teaching of St. Augustine and St.  Gregory are incorporated in Hrothgar’s sermon. Goldsmith said Beowulf was sort of a Christian historical novel, with selected bits of paganism purposely laid on as â€Å"local color† such as the references to fate or Wyrd (Bloom 127). All considered Beowulf shows religion, expresses values of everyday life and explains what a true hero in all about in Anglo Saxon times. The Anglo Saxons express their cultures through wonderful literature such as Beowulf, which is a record of heroic deeds. The Anglo Saxon society believes in great men such as Beowulf that have good morals and exemplify devotion to their country. Beowulf derives its main plot from folk tales; and as W. P. Ker has said, â€Å" it is difficult to give individuality or epic dignity to commonplaces of this sort (Bloom 14). The author of Beowulf recognized the obligation of giving his hero emotional and ethical value through association with events the Anglo Saxon people would recognize as hero-like. It was not enough that Beowulf should display unequaled strength and courage in his victories over gargantuan monsters but the value of these exploits must be enhanced by Beowulf’s deep and emotionally justified concern for those he fought (Bloom 14). The physical power of Beowulf does not give him the moral dimensions and the title of an epic hero. The loyalty and unselfishness Beowulf displays makes him the ultimate Anglo Saxon hero and the great epic of Beowulf will never be forgotten because there is no greater idol than Beowulf.

Case study aristotle Example | Topics and Well Written Essays - 750 words

Aristotle - Case Study Example He does not have much patience for theory for its own sake and neither do I. In my own life I try to ask the question, â€Å"Will it work in practice?† or â€Å"How do I do this?† I am much less interested in what is theoretically good or bad, and when I read Aristotle I see that he was similarly interested in the practical side of ethics rather than the theoretical side of things. In the world we live in so much of ethical thinking and philosophy is incredibly theoretical. Doctrines are written by academics who seem to have never left their ivory towers. They talk about symbols and dreams—but almost never about real people and real world concerns. They always describe an ideal world or a person they call the â€Å"Rational man.† In my own experience the world is not ordered in such a way that it can be useful to study exclusively theory. When we think of ethics, such an important part of our day to day lives, we don’t have time for theory. We need to know how to be good. Learning why we should be good, or what goodness truly means, or if goodness actually exists independently from any of us is much less important. With those who identify happiness with virtue or some one virtue our account is in harmony; for to virtue belongs virtuous activity. But it makes, perhaps, no small difference whether we place the chief good in possession or in use, in state of mind or in activity. For the state of mind may exist without producing any good result, as in a man who is asleep or in some other way quite inactive, but the activity cannot; for one who has the activity will of necessity be acting, and acting well. And as in the Olympic Games it is not the most beautiful and the strongest that are crowned but those who compete (for it is some of these that are victorious), so those who act win, and rightly win, the noble and good things in life. It is possible to think deep thoughts about what is goodness and do nothing that is good.

How Will Retail Look like in 2020 Essay Example | Topics and Well Written Essays - 1000 words - 2

How Will Retail Look like in 2020 - Essay Example Consumer changes, preferences, and tastes are constantly changing giving the retail sector a new look. By 2020, the retail sector will have more connected consumers, increased trust and transparency, buying will be frictionless, a change in-store experience, and will be more challenging to retailers.Considering the ostensible fact that the 2020 consumers will be more tech-savvy than the present, they will be more connected through wearable technology. While laptops, tablets, and smartphones will undoubtedly have their place, digitally connected contact lenses, earpieces, and watches will imply that the consumers will be permanently connected. Consequently, customers will straightforwardly blunderbuss online marketing thus living in a world where their buying decisions will be influenced by personalized recommendations. The unwarranted staff costs attributable to property leasing and gratuitously lengthy trading hours will be eliminated as wholesalers and manufacturers will have recog nized how lucrative and simple it is to make undeviating online sales. Apparently, this will bring consumers close to the manufacturers thus jettisoning the middlemen who often hike the prices of retail goods.Additionally, buyers will buy by a single command without having to click severally. Chatting with retailers, choosing products, trying samples, and getting endorsements will be fast and proficient. This will also be bolstered by the mixture of frictionless imbursement systems and virtual currencies such as the Bitcoin Mark 5 that will be in circulation. More contactless technologies will be in existence particularly considering the speed at which the US and UK consumers are embracing the technologies. A good example is the NFC (Near Field Communications) technology which is presently making it a realistic to pay for a myriad of products ranging from bus tickets to chocolate with merely a tap of the credit card. The PayPal and Visa.me services will be extremely advanced. The 20 20 customers will simply use their mobile phones to make and implement pay arrangements (Kare-Silver 72). Similarly, retailers will concentrate more on the use of social forums such as Twitter and Facebook plummeting street shopping. The number of retailers running ‘real’ shops will, thus, be enormously abridged. However, as the intrinsic need to touch and feel will still be high, consumers will still visit stores maintaining the resilient social component connected with shopping as asserted by Meng (N.p).

The Role of Emotionfocused Theory in Functional Assessment Essay

The Role of Emotionfocused Theory in Functional Assessment - Essay Example Johnson credits Fritz Perls with the experiential gestalt concept that is critical to EFT (Greenberg & Johnson, 2005; Johnson, 2003). In the experiential approaches, the goal of therapy is . . . to increase awareness of emotional experience so that it is available as orienting information in dealing with the environment, and to help clients become aware of and responsive to the action tendencies toward which feelings prompt them (Greenberg, 2006, p. 501). EFT involves the therapist's creative involvement with the clients in a manner in which the therapist moves the clients into a structure of therapy that progresses beyond simple construction. That is, although EFT initially very much outlines conflict struggles in the clients with simple terms and concepts to invite client acceptance of the problems, as therapy moves onward, painting pictures becomes more of the art of therapy (Johnson, 2003). Experiential theory incorporates the complete being of the client in the present here-and-now focus. Johnson observed that it is the exception rather than the rule to delve into deep unconscious experience or repressed memories, as there is plenty of substantial information right in front of the therapist's eyes (Johnson, 2003). The substance of EFT is the client, including what and how the client experienced communication in the client's senses, body, and expressions (Perls, 1969). The verbal communication is secondary to the therapist: Words can lie, but expression does not. EFT and Humanistic Theory After the first movement of psychodynamic psychology and the second movement of behaviorism, the third movement of humanistic psychology (later, Humanistic Existential) emphasizes in the client a potential capability toward "self-directed growth" (Corey, 2001, p. 205). . The therapist's belief that the client has both strength and desire to fulfil potentialities positively affects the client's progress: "Individuals have within themselves vast resources for self-understanding and for altering their self concepts, basic attitudes, and self-directed behavior; these resources can be tapped if a definable climate of facilitative psychological attitudes can be provided" (Rogers, 2001, p. 115). Thus, EFT adopts a therapeutic act of honoring the client as a unique human being (Greenberg & Johnson, 2005; Johnson, 2003). This empathic interaction increases a client's congruence, a term Rogers used to describe the incorporation of self and experiences as they become more similar, unitary, and true. EFT and Existential Theory Existential theory concerns itself with core structures of the self, including meaning, being, crisis, anxiety, freedom, responsibility, guilt, and death. While Johnson summarized the "I-thou" relationship, an existential concept from Martin Buber (Greenberg & Johnson, 2005; Johnson, 2003), she presented presumptuously existential concepts within the EFT theoretical framework. Studying the client from a phenomenological perspective embraces the assumption that the client is the expert in his or her world. The job of the client is to assist the therapist to enter that client's experiential world. As such, this position of the client enhances the qualities necessary for the therapist to be as accepting, nonjudgmental, and genuine as

The Standards of Care of a Patient with Rheumatoid Arthritis Essay

The Standards of Care of a Patient with Rheumatoid Arthritis - Essay Example Proliferation of the synovial membrane and uncontrolled persistent inflammation are the characteristic features of RA which manifest as a symmetric arthritis affecting several small and large joints. Other symptoms include fatigue, articular stiffness, anorexia and fever. Complaint of pain and limited lifestyle are the characteristic features of the onset of the disease. If left untreated, the inflammation will result in serious life threatening conditions during its progression. Morbidity, progressive disability and hastened mortality feature the untreated disease conditions. As a result, it entails serious economic implications for both the patients and their families as well as society as the affected people are unable to continue in their employment with the same efficiency as before with their normal functioning of their palms, feet and gait seriously affected and progressively disfigured and disabled (Cush, Weinblatt, & Kavanaugh, 2010). According to National Audit Office, ther e are around 580,000 people afflicted with RA with additional 26,000 new cases every year. The disease affects people of age between 40 to 60 years with women who are three times more likely to be affected than men. The patient referred herein for treatment also happens to be a woman aged 40. This being an auto-immune disease, affects small joints of the hand and feet. If severe, it reduces life expectancy by 6-10 years as a result of co-morbidity through cardio-vascular diseases or side effects from treatment (Home & Carr, n.d.) The disease reduces the affected person’s work life by five years. Its annual cost to the U.K. economy is estimated to be between ? 3.8 and ? 4.75 billion (NationalAuditOffice, 2009). There are many institutions engaged in the care of RA with their own guidelines for treatment. British Society for Rheumatology (BSR, (n.d)),NHS (NHS, n.d.), National Rheumatoid Arthritis Society (NRAS) (NRAS, n.d.), The Society of Chiropodists and Podiatrists (SCPOD, n .d.), The Musculoskeletal Services Framework (DeptOfHealth, 2006), NSF long-term conditions (DeptOfHealth, Department of Health, 2005), 18 week commissioning pathway (DeptOfHealth, Department of Health, 2006) and Podiatry rheumatic care associations (PodiatryRheumaticCareAssociation, n.d.) are the major sources of standards of care for RA conditions. They are complementary to one another and it is worthwhile referring to all of them while dealing with the patient affected by RA. Brief outline of care Two of the inevitable symptoms RA are joint pain and stiffness that manifest in the foot and ankle in the early stages. These symptoms also change during the course of progression of the disease (Helliwell, 2006). Since rheumatoid arthritis is not curable, the aim of care is to relieve symptoms and improve quality of life for the patient. Although multidisciplinary approach is resorted to, therapeutic interventions are the responsibility of rheumatoid specialist professionals. The patie nt involvement and empowerment are desirable for a successful outcome with the patient coping up with the course of treatment and lifestyle adaptations (Alexander, Fawcett, & Runcinman, 2006). For control of pain, analgesics such as paracetamol/aspirin, compound analgesics such as cocodamol to NSAIDs can be administered. Since NSAIDs are associated with gastrointestinal side-effects, cyclo-oxygenase (Cox) II group of NSAIDs are recommended so that side effects are at minimal levels. (Alexander, Fawce

Executive Summary for the Automated Banking System Essay

Executive Summary for the Automated Banking System - Essay Example This would result to increased transactions at a less time and avoidance of customers overcrowding in the banking hall. The management information system (MIS) of PNC if implemented according to the given attributes would solve their problem by increasing revenues, providing a reliable banking system and reducing operating expenses. It would solve real world problems because it would create convenience for their customers to transact without the need of visiting the bank. Furthermore, though all banks possess ATM services, theirs if implemented, could mean a total revolution of e-banking services. Their MIS does not exist but can be invented as they have stipulated that it is their future plans. The conclusion based on their future plans is concise and engaging. However, I think their plan is ambitious and requires mega investment. If I were an executive, I would read into their business plan because it is unique and for prosperity in business, one has to take risks. In conclusion, their executive summary is well stated and it has a new sense of adding what does not exist in the banking sector. If their MIS is well implemented, it would offer competitiveness to other banks at the same time satisfying their clients. Finally, it would give a new approach to how banking is carried

Research Report for the Business development in the engineering sector Paper

Report for the Business development in the engineering sector - Research Paper Example This calls for acute understanding of the customer expectations. Research shows that the mastery of technological and scientific disciplines is not enough to deal with the market dynamics of a technologically driven economy. There have been profound implications in the technologically driven global economy. Developing business in the sector requires engineers capable of working in different cultures and with knowledge on the dynamics of the global markets. The distinction between collaboration and competition in the sector continues to blur. Therefore, new perspectives must be developed to build competitiveness in the sector. This paper will be discussing the changing global knowledge which has driven economy and caused the engineering sector to shift from the conservative to business-sensitive approach in a quest meet the organizational objectives, business development needs and respond to the customer expectations High quality engineering services are being developed in countries w ith cheap labor (Rob, 2002). The aim is to lower the costs of labor. Developed countries like United States have been forced to look for cheaper labor to compete with China and India. Contemporary business development practices demands that interdisciplinary strategies be used to attract potential customers, develop quality products and other stakeholders (Annacchino, 2007). The modern engineering practice is bound to shift from the conservative approach of market ting and service delivery. Engineering sector is calling for innovative solution with involve cultural, social, ethical and environmental issues. Modern engineers rarely take the leadership positions in business issues (Haaf et al, 2002). The knowledge-intensive business society demands engineers with knowledge concerning marketplace and how to develop technical solutions are responsive to the needs of the society. The culture in developed countries, the free-market and demographic values offer a conducive environment for technological innovation. Business development in engineering sector shall involve empowering the engineers with sales and marketing skills (Annacchino, 2007). The brand dynamics must be understood in the sector (Rob, 2002). Technical engineers are product developers. They should be in a position to understand the market needs and competitiveness of services and products. Adding value in the engineering sector shall entail giving them the skills on developing competitive products, understanding market needs, responding the consumer expectation and means of sales (Haaf et al, 2002). This demands increased creativity, innovation and communication skills. The construction industry can develop competitive designs that address consumer concerns. This involves ensuring the stakeholders deliver quality in the construction process. There has been a long standing conflict between marketing and engineering (Haaf et al, 2002). The conflict is being addressed through integration, commercializin g of products and establishing successful development processes (Annacchino, 2007). This demands support from management to ensure products are developed in an integrated process. This marketing process takes into consideration the personality differences and capabilities of the manufacturing personnel. Knowledge management is the use of strategies to identify, distribute, and adopt experiences and insights beneficial to an engineering organization (Rob, 2002). An increasing

How to use a Wood Material in Computer Hard Disc Drives Case Study

How to use a Wood Material in Computer Hard Disc Drives - Case Study Example A hard disk drive is made up of aluminum and a mixture of other non-biodegradable materials. These two components are expensive; hence, it is essential to come up with new, cheap and easily available materials to be used as alternatives in the manufacture of hard disks. This will result in a decline in the cost of producing and installing the hard disks. Wood is a cheap and readily available product that can be used in the manufacture of hard disks. The use of wood materials will allow for the production of affordable hard disk drives, as well as increase the efficiency of hard drives. This report will demonstrate how wood can be used as an alternative material in the manufacture of effective and efficient hard disks. To start with, the report will discuss the main components of a hard drive, the function and choice of material of each part. II. Breakdown of the Main Parts of the Hard Disk and the Function of Each Part The computer hard drive is made up of several components with dif ferent functions, as discussed below. These internal components are very sensitive to dirt and dust and, therefore, hard drives should never be opened (Born, 1997). The following figure shows the major components of a hard disk. Figure 1: Components of a hard drive 1. Cover It is also known as the drive casing and it is rectangular box that holds and covers all the internal components of the hard drive (Born, 1997). ... The speed of rotation increases with the increase in file size and speed of transfer (Braun, 2009). 3. Platters They are located at the centre of the disk and are used to store the computer data. The number of platters in a disk may vary depending on the capacity of the disk. They are made from a non-magnetic material, mostly aluminum alloy, ceramic or glass (Hdd-tool, 2010). Aluminum alloy was initially used but today the desire for higher density has resulted in the use of glass platters. Glass platters are also preferred since they are more stable thermally and offer greater rigidity (Born, 1997). All platters are coated with a layer of a magnetic material and an outer layer of Carbon for protection purposes. The platters are rotated by the spindle at a certain speed resulting in creation of air pressure that is responsible for lifting the read and write heads of the platters. In the event of more than one platter on a single drive, the distance between the platters is usually ver y precise. Data on the drive may be lost forever if the platters gets misaligned (Born, 1997). 4. Read and Write Heads They are also known as heads and they read and write magnetic information to and from the platter. The heads read data more efficiently the more close they are to the platter. However, a close-mounted head may have contact with the platter and this may damage the disk and the information stored in it (IBM, 2000). 5. Actuator Arms They move the read and write heads to the suitable area of the platter. The head of the hard disk is mounted on the actuator arm and it moves it in order to read and write data correctly (Lamberton, 2007). It also helps in keeping the head at an optimal distance from the platter so as to protect the disk as well as preserve its speed and

Place Essay Example for Free

Place Essay When we visited them, we ate in their simple kitchen built with bamboo floors. They came wearing traditional Filipino dresses. They looked so beautiful for me (in their old age and single blessedness), and the kitchen smelled like fresh flowers. The other kitchen I can remember is the kitchen of my grandmother in a far remote place, along the Pacific Ocean. My grandmothers kitchen is a big kitchen built of wood. Imagine how old houses looked. There was firewood, big cooking utensils, as if theyre always serving 100 people everyday. There were sacks of rice piled on top of the other. Chickens were roaming in the backyard, down the back kitchen door. I dont know why I can always remember kitchens, even when I go to other homes, in different places. I love that kitchen part of the house. Many people say The kitchen and the toilet are very important rooms in the house. They must be kept clean and orderly at all times. Now, I have my own kitchen where I raised my kids. And as theyre grown ups, I like to work and write here. When I read Afred Kazins The Kitchen, it delighted me by what Kazin saw in the life of her mother. He focused on the kitchen room as the largest room and the center of the house. It was in the kitchen where his mother worked all day long as home dressmaker and where they ate all meals. He writes: The kitchen gave a special character to our lives; my mothers character. All the memories of that kitchen were the memories of my mother. In his essay, Alfred Kazin remembers how her mother said, How sad it is! It grips me! though after a while, her mother has drawn him one single line of sentence, Alfred, see how beautiful! Article Source: http://EzineArticles. om/4722428 This sentence-combining exercise has been adapted from The Kitchen, an excerpt from Alfred Kazins memoir A Walker in the City (published in 1951 and reprinted by Harvest Books in 1969). In The Kitchen, Kazin recalls his childhood in Brownsville, a Brooklyn neighborhood which in the 1920s had a largely Jewish population. His focus is on the room in which his mother spent much of her time working on the sewing she took in to make extra money. To get a feel for Kazins descriptive style, begin by reading the opening paragraph of the selection, reprinted below. Next, reconstruct paragraph two by combining the sentences in each of the 13 sets that follow. Several of the setsthough not allrequire coordination of words, phrases, and clauses. If you run into any problems, you may find it helpful to review our Introduction to Sentence Combining. As with any sentence-combining exercise, feel free to combine sets (to create a longer sentence) or to make two or more sentences out of one set (to create shorter sentences). You may rearrange the sentences in any fashion that strikes you as appropriate and effective. Note that there are two unusually long sets in this exercise, #8 and #10. In the original paragraph, both sentences are structured as lists. If you favor shorter sentences, you may choose to separate the items in either (or both) of these lists. After completing the exercise, compare your paragraph with Kazins original on page two. But keep in mind that many combinations are possible. The Kitchen* In Brownsville tenements the kitchen is always the largest room and the center of the household. As a child I felt that we lived in a kitchen to which four other rooms were annexed. My mother, a home dressmaker, had her workshop in the kitchen. She told me once that she had begun dressmaking in Poland at thirteen; as far back as I can remember, she was always making dresses for the local women. She had an innate sense of design, a quick eye for all the subtleties in the latest fashions, even when she despised them, and great boldness. For three or four dollars she would study the fashion magazines with a customer, go with the customer to the remnants store on Belmont Avenue to pick out the material, argue the owner downall remnants stores, for some reason, were supposed to be shady, as if the owners dealt in stolen goodsand then for days would patiently fit and aste and sew and fit again. Our apartment was always full of women in their housedresses sitting around the kitchen table waiting for a fitting. My little bedroom next to the kitchen was the fitting room. The sewing machine, an old nut-brown Singer with golden scrolls painted along the black arm and engraved along the two tiers of little drawers massed with needles a nd thread on each side of the treadle, stood next to the window and the great coal-black stove which up to my last year in college was our main source of heat. By December the two outer bed-rooms were closed off, and used to chill bottles of milk and cream, cold borscht, and jellied calves feet. Paragraph Two: 1. The kitchen held our lives together. 2. My mother worked in it. She worked all day long. We ate almost all meals in it. We did not have the Passover seder in there. I did my homework at the kitchen table. I did my first writing there. I often had a bed made up for me in winter. The bed was on three kitchen chairs. The chairs were near the stove. 3. A mirror hung on the wall. The mirror hung just over the table. The mirror was long. The mirror was horizontal. The mirror sloped to a ships prow at each end. The mirror was lined in cherry wood. 4. It took the whole wall. It drew every object in the kitchen to itself. 5. The walls were a whitewash. The whitewash was fiercely stippled. My father often rewhitened it. He did this in slack seasons. He did this so often that the paint looked as if it had been squeezed and cracked into the walls. 6. There was an electric bulb. It was large. It hung down at the end of a chain. The chain had been hooked into the ceiling. The old gas ring and key still jutted out of the wall like antlers. 7. The sink was in the corner. The sink was next to the toilet. We washed at the sink. The tub was also in the corner. My mother did our clothes in the tub. 8. There were many things above the tub. These things were tacked to a shelf. Sugar and spice jars were ranged on the shelf. The jars were white. The jars were square. The jars had blue borders. The jars were ranged pleasantly. Calendars hung there. They were from the Public National Bank on Pitkin Avenue. They were from the Minsker Branch of the Workmans Circle. Receipts were there. The receipts were for the payment of insurance premiums. Household bills were there. The bills were on a spindle. Two little boxes were there. The boxes were engraved with Hebrew letters. 9. One of the boxes was for the poor. The other was to buy back the Land of Israel. 10. A little man would appear. The man had a beard. He appeared every spring. He appeared in our kitchen. He would salute with a Hebrew blessing. The blessing was hurried. He would empty the boxes. Sometimes he would do this with a sideways look of disdain. He would do this if the boxes were not full. He would bless us again hurriedly. He would bless us for remembering our Jewish brothers and sisters. Our brothers and sisters were less fortunate. He would take his departure until the next spring. He would try to persuade my mother to take still another box. He tried in vain. 11. We dropped coins in the boxes. Occasionally we remembered to do this. Usually we did this on the morning of mid-terms and final examinations. My mother thought it would bring me luck. 12. She was extremely superstitious. She was embarrassed about it. She counseled me to leave the house on my right foot. She did this on the morning of an examination. She always laughed at herself whenever she did this. 13. I know its silly, but what harm can it do? It may calm God down. Her smile seemed to say this. v John d. hazlett Repossessing the Past: Discontinuity and History In Alfred Kazins A Walker in the City Critics of Alfred Kazins A Walker in the City (1951)1 have almost always abstracted from it the story of a young man who feels excluded from the world outside his immediate ethnic neighborhood, and who eventually attempts to find, through writing, a means of entry into that world. It would be very easy to imagine from what these critics have said that the book was written in the same form as countless other autobiographies of adolescence and rites-of-passage. One thinks imme- diately, for instance, of a tradition stretching from Edmund Gosses Father and Son to Frank Conroys Stop-Time, as well as fictional auto- biographical works such as James Joyces Portrait of the Artist as a Young Man. We are encouraged in this view by the publishers, Har- court, Brace World, who tell us on the cover that A Walker in the City is a book about an American walking into the world, learning on his skin what it is like. The American is Alfred Kazin as a young man. Even the most thorough of Kazins critics, John Paul Eakin, writes of A Walker that the young Kazins outward journey to America is the heart of the book. 2 One of the few reviewers who noticed those elements that distin- guish this memoir from others of its kind was the well known Ameri- can historian, Oscar Handlin. Unfortunately, Mr. Handlin also found the book unintelligible: If some system of inner logic holds these sec- tions together it is clear only to the author. It is not only that chronol- ogy is abandoned so there is never any certainty of the sequence of events; but a pervasive ambiguity of perspective leaves the reader often in doubt as to whether it was the walker who saw then, or the writer who sees now, or the writer recalling what the walker saw then. Epi- 326 biography Vol. 7, No. 4 sodic, without the appearance of form or order, there is a day-dreamy quality to the organization, as if it were a product of casual reminis- cence. 3 Handlins charge that the memoir lacks a system of inner logic is incorrect, but he does identify a number of qualities that dis- tinguish A Walker from other coming-of-age autobiographies. One option that is not apparently available to autobiographers, as it is to novelists, is the removal of the authors presence from the narra- tive. And yet autobiographers do manage to achieve something like this removal by recreating themselves as characters. That is, we can distinguish between the author as author and the author as character (an earlier self). In some autobiographies of childhood, where the nar- ration ends before the character develops into what we might imagine to be the autobiographers present self, the writer may never appear (as writer) in the narrative at all. The earlier selves in such autobio- graphies remain as characters. Where the autobiographer appears as both character and writer, however, the distinction is by no means always clear. If the autobiographer actually follows the progress of his earlier self to the narrative present, then the distinction disappears somewhere en route. One can, in fact, distinguish between types of autobiographies according to the strategies they employ to achieve this obliteration of distance between earlier self (as character) and present self (as writer). Kazin has complicated this aspect of his autobiography by recreat- ing two distinct earlier selves: his child self and an adult self, the titu- lar walker. It is this aspect of his memoir that sets it apart from other coming-of-age autobiographies. In none of the conventional works in this sub-genre is the present narrative I so conspicuous a figure (not only as a voice, but as an active character) as it is in Kazins book, and in none of them is the chronological reconstruction of the past so pur- posefully avoided. His memoir, unlike most autobiographies of adoles- cence, is just as much about the efforts of the adult walker to recapture his past self as it is about his earlier attempts to go beyond that self. By granting his present self equal status with the re-creation of his child- hood, he has produced a hybrid form. The central characteristic of that form is the parallel relationship between the quest of the young Kazin to achieve selfhood by identify- ing himself with an American place and a portion of its history, and the quest of the older Kazin to resolve some present unrest about who he is by recovering his younger self and the locale of his own past. The former quest is that story hich critics say the memoir is about, but the latter is located in the memoir on at least two levels. Like the Hazlett repossessing the past 327 childs quest, it is narrated, in that Kazin actually tells us of his return, as an adult, to Brownsville, but its significance is manifest only on an implicit level; we must infer why the quest was undertaken. 4 Kazin emphasizes the symmetry of these two quests by describing each of them in phrases that echo the other. In the first chapter of the memoir, the adult Kazin, walking through the streets of the Browns- ville neighborhood in which he grew up, describes what it means to him: Brownsville is that road which every other road in my life has had to cross (p. 8). By going back and walking once again those familiarly choked streets at dusk (p. 6), he is reviewing his own his- tory in an attempt to settle some old doubts about the relationship between his past and present selves. In similar language, Kazin describes at the very end of the memoir how the boys search for an American identity finally expressed itself in a fascination with Ameri- can history, and in particular with the dusk at the end of the nine- teenth century which was, he thought, that fork in the road where all American lives cross (p. 171). The parallels that we find in language are repeated in the means by which the young boy finds access to America and the adult finds access to his younger selfA—by walking and by immersing himself in the his- torical ambiance of an earlier period. I could never walk across Roe- blings bridge, he says of himself as a boy, or pass the hotel on Uni- versity Place named Albeit, in Ryders honor, or stop in front of the garbage cans at Fulton and Cranberry Streets in Brooklyn at the place where Whitman had himself printed Leaves of Grass, without thinking that I had at last opened the great trunk of forgotten time in New York in which I, too, I thought, would someday find the source of my unrest (p. 72). The young Kazin initially found his way out of Brownsville and into the America of the nineteenth century by walk- ing into an historical locale. It is again by walking, by going over the whole route (p. 8), that the adult Kazin sets out to rediscover his child self in the streets of Brownsville. One may detect, however, an ironic tension between these two quests. The childs search is the immigrant scions search for an Amer- ican identity. It is, in part, the psychological extension of the parents literal search for America, and, in part, the result of his parents ambivalence about their own place in the New World. The most sig- nificant frustration of the young Kazins life was over the apparently unbridgeable discontinuity between them and us, Gentiles and us, alrightniks and us. . . . The line . . . had been drawn for all time (p. 99). This discontinuity represented to him the impossibility of choos- 328 biography Vol. 7, No. 4 ing a way of being in the world. Eventually, it takes on larger meaning in the childs mind to include the distance between the immigrants past in Russia and the late nineteenth century America of Teddy Roosevelt, between poverty and making out all right, between, finally, a Brownsville identity and an American identity. In the childs quest, these petty distinctions I had so long made in loneliness (p. 173) are overcome through a vision of the Brooklyn Bridge that allowed him to see how he might span the discontinuities that left him outside all that (p. 72); and through the discovery of a model for himself as a solitary singer in the tradition of Blake, my Yeshua, my Beethoven, my Newman and a long line of nineteenth century Americans (p. 172). The final element of his victory over them and us, however, was the substitution of Americas history for his own Brownsville history and his familys vague East-European his- tory. His parents past, he said, bewildered him as a child: it made me long constantly to get at some past nearer my own New York life, my having to live with all those running wounds of a world I had never seen (p. 9). To resolve this longing, he says, I read as if books would fill my every gap, legitimize my strange quest for the American past, remedy my every flaw, let me in at last into the great world that was anything just out of Brownsville (p. 172). The adult walker, on the other hand, is searching for the child he once was and for the world in which he grew up; his intention is to re- create his old awareness of the adolescents gaps so that he might resolve them. By the time Kazin begins his retrogression to childhood, ten years have elapsed since his final departure from Brownsville (p. ) and (assuming that the narrative present is also the writers present) some twenty years have elapsed since the final scene of the book. Dur- ing that period, the writer has undergone a peculiar transformation. The adolescents strange quest for an American identity through the substitutio n of Americas past for his own has culminated outside the frame of A Walker in the writing of On Native Grounds,5 a book that is obsessively and authoritatively alive with American history. The young boy has grown up to become one of Americas established literary spokesmen; he has become one of them. In becoming the man, the child has not, however, closed the gaps; he has simply crossed over them to the other side. As a child, Kazin thought of himself as a solitary, standing outside of America (p. 172); as an adult autobiographer, he stands outside of his own past. The adults attempt to imagine his own history, there- fore, begins with the significant perception of his alienation from his Hazlett repossessing the past 329 wn child self and from the time and place in which that self lived. Brownsville is not a part of his present sense of himself, it must be given back (p. 6) to him; and going back reveals a disturbing dis- continuity. The return to Brownsville fills him with an an instant rage . . . mixed with dread and some unexpected tenderness (p. 5). He senses again, he says, the old foreboding that all of my life would be like this (p. 6) and I feel in Brownsville that I am walking in my sleep. I keep bumping awake at harsh intervals, then fall back into my trance again (p. 7). The extent of his alienation from his former self is attested to in the last of Kazins memoirs, New York Jew, where he writes that A Walker was not begun as an autobiography at all, but simply as an exploration of the city. Dissatisfied with the barren, smart, soulless6 quality of what he was writing, Kazin kept attempting to put more of himself into the book. Finally, he says, I saw that a few pages on The Old Neighborhood in the middle of the book, which I had dreamily tossed off in the midst of my struggles with the city as something alien to me, became the real book on growing up in New York that I had wanted to write without knowing I did. 7 There is, naturally, a good deal of irony in this, as well as some pathos, for although Kazin does not expressly acknowledge the rela- tionship between the two quests, it seems clear that the young boys search for an American identity entailed the denial of his own cultural past. Ultimately, this denial necessitated the writing of the book, for the adults search is for the self he lost in his effort to become an Amer- ican. The adults problem is not resolved within the narrative, how- ever, but by the narrative itself. It is the writer who establishes the con- nection between his earlier, lost self and his adult self. In doing this, he completes the bridge to America. The writer in this sense may be distinguished from the adult walker who is, like the young Kazin, merely a character, a former self, within the memoir. In formal terms, the two quests that comprise the narra- tive material of the memoir make up its fabula; the resolution of both quests is to be found only in the coexistence of these two selves in the narrative as narrative. The resolution, in other words, is accomplished by formal, literary means. It is enacted by the memoirs sujet. Given these two quests as the key to the memoirs form, the general structure of the book may be schematized as follows: Chapter I: The walker returns literally to his childhood neighbor- hood and imaginatively to childhood itself. Chapter II: The walker stops and the autobiographer (distinguished 330 biography Vol. 7, No. 4 here from the walker) contemplates the psychological/symbolic cen- ter of childhood, the kitchen. Chapter III: The walker literally returns to the scenes of his adoles- cence and imaginatively to adolescence. Chapter IV: The walker stops and the autobiographer (again, distin- guished from walker) contemplates the psychological/symbolic cen- ter of adolescence, the rites of passage. The use of this structure naturally gives rise to some difficulties of perspective. Mr. Handlins observation that there are at least three dif- ferent points of view: the walker who saw then, or the writer who sees now, or the writer recalling what the walker saw then was apt, even though he could not see that the complexity of perspectives fol- lowed a fairly careful pattern. An analysis of what those points of view are, and how they work together, must begin with the recognition that all earlier perspectives, both the walkers and the childs, are recreated in the writers voice, which mimics them in a very complex form of lit- erary ventriloquism. Given this, one may recognize that within the narrative the writer, the single informing point-of-view, speaks in three different voices: his own as writer, the voice of the adult walker, and the voice of the child. Each of these voices gives rise to variations in narrative technique. In chapters one and three, the writer uses a fictive device to create the illusion that no recollection of the adult walkers perspective is neces- sary in the act of transferring his walking thoughts to the written word. The voice of the adult walker, an earlier self who made the trip, is identified with that of the writer by the frequent use of the present tense: The smell of damp out of the rotten hallways accompanies me all the way to Blake Avenue (p. 7). In these chapters, the walkers memories of childhood are emphasized as memories because his physi- cal presence and voice call attention to the context and the mechanics of remembering. Thus, from the moment the walker alights from the train at Rockaway Avenue in chapter one, the text is sprinkled with reminders that this is the story of the adult walker pursuing the past through cues from the present: Everything seems so small here now (p. 7), the place as I have it in my mind I never knew then (p. 11), they have built a housing project (p. 12), I miss all these ratty wooden tenements (p. 13). Similarly, in chapter three, after Kazin steps away from the more disembodied memory of his mothers kitchen: the whole block is now thick with second hand furniture stores I have to fight maple love seats bulging out of the doors (p. 78), I see the barbershop through the steam (p. 79). Hazlett repossessing the past 331 In both of these chapters, the writer/walkers imagination seizes upon and transforms the landmarks of an earlier period of his life. The literal journey back to Brownsville becomes a metaphorical journey backward in time so that the locale of the past becomes by degrees the past itself: Every time I go back to Brownsville it is as if I had never been away. It is over ten years since I left to live in the cityA— everything just out of Brownsville was always the city. Actually I did not go very far; it was enough that I could leave Brownsville. Yet as I walk those familiarly choked streets at dusk and see the old women sit- ting in front of the tenements, past and present become each others faces; I am back where I began (pp. 5-6). This is, in fact, what gives the book that quality of casual reminis- cence that Mr. Handlin found so unsatisfactory. Kazins technique in chapters one and three is much like that of a person rummaging through an attic full of memorabilia. Each street, each shop serves to spark a particular memory. There is, of course, a danger in this kind of writing. It teeters constantly on the brink of random sentimentalism. The walker always presents the past in a hypermediated form, never through the coolly objective (and hidden) eyes of the impartial self- historian that characterize most conventional autobiographies. This is particularly true when he indulges in nostalgia, as he does when the walker inspects that part of his neighborhood which has been rebuilt as a housing project. There he subjects us to a series of iterated fondnesses, each beginning with the nostalgic I miss (p. 3). But in spite of this flirtation with sentimentality, the walkers presence is not merely an occasion for self-indulgence. In the context of the whole memoir, it clearly serves instead to highlight the drama being played out between the quest of the child and the quest of the adult. As the walker nears the two significant centers of childhood and adolescence, in chapters two and four respectively, he underg oes a transformation. The mediatory presence of the walker disappears, leaving only the disembodied autobiographical voice of conventional memoirs. Unlike the first and third chapters, in which each memory was sparked by actual relics from the past, these chapters take place entirely in the autobiographers imagination. To mark this change, chapter two opens with the writers memory of a previous memory of his mothers kitchen which he compares with his present recollection of it: the last time I saw our kitchen this clearly was one afternoon in London at the end of the war, when I waited out the rain in the entrance to a music store. A radio was playing into the street, and standing there I heard a broadcast of the first Sabbath service from 332 biography Vol. , No. 4 Belsen Concentration Camp (p. 51). This is the voice, not of a rum- maging memory, but of pure disembodied memory. The vision of the kitchen is not sparked by another visit there. In fact, at the opening of chapter two we lose sight of the walker for the first time. The adult Kazins presence is signalled in chapters two and four, not by reference to his present surro undings, but by verb tense alone: It was from the El on its way to Coney Island that I caught my first full breath of the city in the open air (p. 37); although at times, he intrudes into the narrative by referring to his present feelings: I think now with a special joy of those long afternoons of mildew and quiet- ness in the school courtyard (p. 136). The adult walker, however, does not appear in these chapters at all. This transformation, from walker to disembodied memorial voice, draws the reader along the path followed by the adult quester: from the streets of the walkers Brownsville to the streets of the childs Brownsville. As the quester nears his goal, the present Brownsville fades from view. The narrative strategy of A Walker recreates the adults quest by revealing the increasing clarity and intensity of his perception of the childs world. The walkers mediatory presence, initially so conspicu- ous, deliquesces at crucial points so that memory becomes a direct act of identification between rememberer and remembered. The present tense of the walkers observations becomes the past tense of the walkers recollections which becomes the past tense of the writers memory which, finally, becomes the present tense of the childs world. The final identification of writer and child occurs in the two most intense moments of the memoir: at the end of The Kitchen (chapter two) and toward the end of Summer: The Way to Highland Park (chapter four). The first instance follows immediately upon the writers recollec- tion of the power of literature to bridge the gaps between himself and another world. He recalls the child reading an Alexander Kuprin story which takes place in the Crimea. In the story, an old man and a boy are wandering up a road. The old man says, Hoo! hoo! my son! how it is hot! (p. 73). Kazin recalls how completely he, as a young boy, had identified with them: when they stopped to eat by a cold spring, I could taste that bread, that salt, those tomatoes, that icy spring (p. 73). In the next and final paragraph of the chapter, the writer slips into the present tense: Now the light begins to die. Twilight is also the minds grazing time. Twilight is the bottom of that arc down which we have fallen the whole Hazlett repossessing the past 333 long day, but where I now sit at our cousins window in some strange silence of attention, watching the pigeons go round and round to the leafy smell of soupgreens from the stove. In the cool ofthat first evening hour, as I sit at the table waiting for supper and my father and the New York World, everything is so rich to overflowing, I hardly know where to begin, (p. 73) The place and the vision in this curious passage are the childs, but the voice is clearly the adults. Just as the child once tasted the bread, salt and tomatoes of his literary heroes, so now the adult writer achieves an intense identification with his own literary creation: his child self. He sees with the childs eyes, smells with the childs nose, feels the childs expectant emotions, but renders all these perceptions with the adults iterary sophistication. The intensity of expectation which the writer attributes to the child is amplified by the intensity of the writers expectation that the forthcoming richness is as much his as it is the childs. The childs expectations are, ultimately, of that New York world which he discovers in the following chapter. The writers expectations are of a comple tion of identity which can be accom- plished only through the mediation of form. Twilight and the New York World have become formal touchstones in the literary recreation of his self. The second instance takes place toward the end of the memoir and like the first, it immediately precedes a significant passage through to a world beyond the kitchen. Like the first, it also is a recollection of his home, at twilight, in the summer. And to emphasize its signifi- cance as a literary act, the writer echoes the Kuprin passage here: The kitchen is quiet under the fatigue blown in from the parched streetsA—so quiet that in this strangely drawn-out light, the sun hot on our backs, we seem to be eating hand in hand. How hot it is still! How hot still! The silence and calm press on me with a painful joy. I cannot wait to get out into the streets tonight, I cannot wait. Each unnatural moment of silence says that something is going on outside. Something is about to happen, (p. 164) The pages which follow this merging of writer and child, and which end the book, complete the childs emerging vision of his bridge to America. In these pages; the writer employs a new method of recap- turing and re-entering the past. The walk to Highland Park is under- taken by the adolescent and is recalled by the adult in the past tense, but it is given immediacy by the frequent interjection of the adverbial pointers now and here: Ahead of me now the black web of the 334 biography Vol. 7, No. 4 Fulton Street El (p. 168). Everything ahead of me now was of a dif- ferent order . . . Every image I had of peace, of quiet shaded streets in some old small-town America . . . now came back to me . . . Here were the truly American streets; here was where they lived (p. 169). The effect is peculiar, but appropriate. By using the adverbial pointers, here and now, together with the adults past tense, Kazin is able to convey the eerie impression that he is, finally, both here, in the adults present, and there, in the childs past. The bridge between them is complete. The complexity of perspective and structure in Kazins memoir caused Mr. Handlin to observe that chronology is abandoned so there is never any certainty of the sequence of events. In most autobio- graphies, the inevitable discontinuities between present and past selves are overcome by the construction of a continuous, causally developed, and therefore meaningful, story. By purposefully avoid- ing such a reconstruction with its solid assumptions of the reality of the selfs history and the ability of language to convey that reality with- out serious mediatory consequences, Kazin refocuses our attention on the autobiographer/historianA—not the past as it was, but history as recreated by the imagination. Self-history in A Walker is not continu- ous and linear, but spatial; the past is not a time, but a place. For the youth, it was a place from which he wanted to escape. For the adult, it is a place to which he fears to return (the old foreboding that all my life would be like this) and to which he feels he must return in order to complete and renew himself. The childs world seems timeless; it is frozen in a tableau, like a wax museum, in which the adult can explore, in a curiously literal manner, his own past. That some of the figures are missing or that the present may actually have vandalized the arrangement of props, only intensifies its apparent isolation from adult, historical life. This difference between the timelessness of childhood, as we per- ceive it in the memoir, and the adults implied immersion in history may illuminate the nature of the quest upon which the autobiographer has embarked. We can see, for instance, that the motivation which lies behind the quest for identity is grounded upon assumptions about the nature of life in history. The discontinuity felt by both the child and the adult is not simply between a Brownsville identity and an Ameri- can identity, but between the Timelessness which childhood repre- sents and History. Burton Pike, writing from a pyschoanalytic perspective, has sug- gested that autobiographies of childhood in general reveal a fascination Hazlett repossessing the past 335 with states of timelessness: the device of dwelling on childhood may also serve two other functions: It may be a way of blocking the ticking of the clock toward death, of which the adult is acutely aware, and it may also represent a deep fascination with death itself, the ultimately timeless state. 9 The adults return to Brownsville becomes, in this view, a journey motivated not simply by a desire for completion of identity, but also by a desire to escape the exigencies of historical life- death, as Pike asserts, and, perhaps more obviously, guilt. The writing of A Walker, Kazin says in New York Jew, was a clutch at my old innocence and the boy I remembered . . . was a necessary fiction, he was so virtuous. 10 What is of particular interest in Kazins memoir, however, is the manifest content of the childs quest whic h offers a counterpoint to Pikes useful analysis. The fascination in A Walker, works both ways: the adult longs for the childs timeless world and the child longs for the adults sense of history. Moreover, as the adolescent stands outside of America, he longs not only to possess a history of his own, but to enter history. The child is never interested in the past for its own sake; he wishes to be one of the crowd, to be swept along in the irrevocable onward rush of political and social events. Entering history for him is the clearest and most satisfying form of belonging. Kazins memoir is not, therefore, reducible to a psychoanalytical model. Since he always handles the issue of life in history consciously, it is difficult to approach the relationship between the autobiographer and time as though the writer were himself unaware of the implica- tions of his subject matter. His escape from history through the recovery of childhood was, at least on one level, a very conscious rejec- tion of the autobiographical form dictated by Marxist historicism and chosen by many leftist writers during the 30s, the period of his own coming-of-age. Writers in this older generation felt that successful self re-creation, both autobiographical and actual, could be accomplished only by determining ones position vis A vis a cosmic historical force. 11 Kazins choice of autobiographical form was partly a response to the effect that this philosophy had had on him as a young man. In his sec- ond memoir, Starting Out in the Thirties, Kazin recalls, with disillu- sionment, the sense of exhilaration that accompanied his own histori- cism during the Great Depression: History was going our way, and in our need was the very life-blood of history . . . The unmistakable and surging march of history might yet pass through me. There seemed to be no division between my efforts at personal liberation and the appar- ent effort of humanity to deliver itself. 12 One might argue, of course, that as an autobiography of childhood, 336 biography Vol. 7, No. 4 A Walker does not deal with the historical world, and therefore can- not address the problems of historicism. But to do so would be to ignore the overwhelming importance which Kazin places upon the relationship between the individual and history in all of his writings, and in particular in his autobiographical work. By emphasizing the adults role in the reconstruction of the child, and by creating a paral- lel between the older mans reconstruction of his childhood and the childs reconstruction of the American past, Kazin locates the source of historical meaning, whether personal or collective, in the historian and undermines historicisms claim that the past possesses meaning independent of human creation. Kazin does not, however, advocate a view of identity divorced from collective history, nor does he value the personal over the collective past. More than most autobiographers of childhood, Kazin has the sensibilities of a public man, a writer very much in and of the world. As we descend with him into the vortex of his reconstructed past, the larger world that he is leaving is always present or implied. More- over, Kazins return to his lost innocence provides more than a mere escape from history because the childhood he reconstructs was full of a longing for history, as we have seen. The childs Whitmanesque dream that he could become an American by assimilating Americas past was born of a belief that the collective past might somehow deliver him from us and them, from the feeling that as isolated indi- viduals (outside of history) we are meaningless. By 1951, when he wrote A Walker, he had indeed been delivered by his dream out of iso- lation, but the post-War, post-Holocaust America in which he found himself was not the one which his history had promised. It is in this context that the return to childhood must be read. The young Kazin had dreamed that collective history would be the salvation of the self; the older Kazin, even while remaining committed to collective history, realized that history, far from providing our salvation, was the very thing from which we must be saved. The power of A Walker ulti- mately derives from the tension between this commitment to our col- lective fate and the belief that our only salvation from that fate lies in a consciousness of the past. The adult walkers reconstruction of his childhood may have begun as an effort of the historical self to connect with an apparently ahistorical self, but the ironic achievement of that effort was the discovery that the earlier self had, in fact, been firmly grounded in history, the history of first generation immigrant Jews. The peculiar intensity with which Kazin identifies his personal past with the collective past raises questions about the relationship of both Hazlett repossessing the past 337 o the larger question of life in history and makes A Walker an interest- ing example of the options available to contemporary American auto- biographers. A Walker rejects the historicism of the 30s and the forms of the self that such historicism produced, but nevertheless maintains the belief that the self is never fully realized until it has defined its rela- tionship to the issues of the times; that is, to historical issues. It is precisely this belief which distinguishes Kazins autobiogra phy from other coming-of-age memoirs. On the surface, it appears to appeal to a private and psychological explanation of the self, but finally it relies firmly upon the belief that only the determination of our relationship to collective experience can provide our private selves with worth. This belief provides the motivation for the two quests discussed in the first half of this essay. In a Commentary article published in 1979, Kazin wrote that the most lasting autobiographies tend to be case histories limited to the self as its own history to begin with, then the self as the history of a particular moment and crisis in human history . . 13 In its presenta- tion of the latter, A Walker reflects not only the struggle of a first-gen- eration immigrant son to become an American, but also the struggle of the modern imagination, which has lost faith in either a divine or a cosmic ordering of history, to recreate a meaningful past. The life of mere experience, Kazin says in that article, and especially of history as the suppo sedly total experience we ridiculously claim to know, can seem an inexplicable series of unrelated moments. In A Walker, the child and the adult are both motivated by the autobiographical belief that history still constitutes meaning and identity; both yearn for con- tinuity. But by focusing on the context in which the past is reclaimed, Kazin emphasizes the difficulties and limitations of his task and places it on the insecure basis which attends every human effort to create meaning. Such an approach to the relationship between history and the self demands finally that the walker be able to tread a tightrope between the reality of the past and the solipsism toward which a reliance on imagination and language tends. Burton Pike has stated that as the twentieth century began, belief in History as a sustaining external principle collapsed, and suggests that the term autobiography cannot accurately be said to apply to twentieth century forms of self-writing since it might best be regarded as a historical term, applicable only to a period roughly corre- sponding to the nineteenth century; that period when, in European thought, an integrity of personal identity corresponded to a belief in the integrity of cultural conventions. 14 By using as his examples 338 biography Vol. 7, No. 4 authors who had come to autobiography from the Modernist move- ment (he mentions Musil, Stein, Rilke, Mailer), Pike has certainly overestimated the impact of Modernism (which relativized and internalized time) on our basic conception of history. Even within the literary community (and particularly among those, like Kazin, who were raised in a leftist political tradition), there was widespread resis- tance to ideas of time that impinged upon the nineteenth century notions of history. The weakest point in Pikes argument is, in fact, his failure to acknowledge the strength of the Marxist legacy in twentieth century thought, and in particular the effect of historicism on modern autobiographies. Even Kazins A Walker, in spite of its rejection of ideological historicism and its attention to the subjectivity of the self- writer, retains a belief in history as fate. Perhaps the significance of Kazins book lies in its revelation of one mans response to the dilemma of his generation: their vision of the self, which was shaped and sustained by historicism, collapsed just when they were about to enter upon the stage of history. Confronted with the collapse of this sustaining external principle autobio- graphers committed to the idea of life in history were faced with the difficult task of defining anew how one might transcend the inexplic- able series of unrelated moments that constitute our daily experience. Kazins return to childhood in A Walker is one answer. Other autobio- graphers are still trying, with varying degrees of success, to find sub- stantial historical movements and directions with which to structure the past, give meaning to the present, and help predict the future. Even a cursory glance at contemporary autobiographical writing reveals that there are many ways to do this; most clearly it can be seen in the increasing numbers of autobiographies written by members of newly self-conscious groupsA—Blacks, women, gays, a generation. The belief held by each of these groups that their time has come is a form of historicism (frequently unconscious) that allows the individual autobiographer to transcend mere experience by identifying him/herself with the historical realization of the groups identity. They provide ample evidence that autobiographies, even at this late post- Modernist date, remain both a literary and a historical form. 15 University of Iowa NOTES 1. A Walker in the City (New York: Harcourt Brace ; World, 1951). AU subsequent references to this book will be given in the body of the text. Hazlett repossessing the past 339 2. John Paul Eakin, Kazins Bridge to America, South Atlantic Quarterly, 77 (Win- ter 1978), 43. This article provides an excellent summary and discussion of the coming-of-age aspect of the memoir. Readers interested in a thorough reading of the memoir are referred to Sherman Paul, Alfred Kazin, Repossessing and Renewing: Essays in The Green American Tradition (Baton Rouge: Louisiana State Univ. , 1976), pp. 236-62. 3. Oscar Handlin, rev. f A Walker in the City, Saturday Review of Literature, 17 November 1951, p. 14. 4. One might add that most autobiographies are structured in this way: on the one hand, the explicit journey of the youthful I toward manhood, and, ulti- mately, toward a complete identification with the narrative I; on the other hand, the implicit journey of the adult, narrative I backward in time to find an earlier self, Kazins memoir is distinguished by the wa y in which it makes this second journey such an important and explicit aspect of the narrative. . (New York: Harvest, 1942). 6. New York Jew, (New York: Vintage, 1979), p. 313. 7. New York Jew, p. 320. 8. Kazins loss of his childhood is reflected indirectly in On Native Grounds, the monumental literary history that culminated his search for an American past. That work conspicuously omits any discussion of the contribution of Jews to American literature. Thus, Robert Towers remarks in Tales of Manhattan (New York Review of Books, May 18, 1978, p. 2): The great immigration of East European Jews passes unnoticed, as though it had never happened as though it had not deposited Alfred Kazins bewildered parents on the Lower East side. So powerful has been the subsequent impact of Jewish writing upon our consciousness that it seems incredible that Kazin should have found noth- ing to say about its early manifestations in a history so inclusive as On Native Grounds. 9. Time in Autobiograph y, Comparative Literature, 28 (Fall 1976), 335. 10. New York Jew, pp. 232 and 321 respectively. The return to childhood as renewal through reconnection with an earlier, innocent self is common to many auto- biographies and most eloquently expressed in William Wordsworths The Prel- ude: There are in our existence spots of time,/That with distinct pre-emi- nence retain/A renovating virtue, whence . . . our

Frankestein and his creature Evil Essay Example for Free

Frankestein and his creature Evil Essay He ate the berries and other small fruits that he found in the woods. He is good at this stage because He has seen how He was upsetting the family when He was eating their food; He realised this and started to chop wood to repay the family. He is aspiring to be like the family, He wishes to be friends with them and have friends of His own. There are a series of events, which leads up to the creature becoming resentful and violent. He first saw His reflection in a pond; His gaze laid eyes upon His ugly, repulsive reflection. He could not believe that His creator had made Him this ugly. When He saw the blind Grandfather alone one day, He decided He would approach Him because He thought the Grandfather would be more understanding as he was old and more wise. This was so but when the old mans daughter in law and Granddaughter returned, they screamed at the sight and the son came rushing home. The son thought the creature was attacking his father and so the son attacked the creature. The creature ran away and did not respond with violence. The creature did not lash out because He thought that if He did it would ruin any chance of becoming friends with the family. Later on in the week he over heard a conversation between the son and their landlord, the son said, My wife and sister will never recover from their horror. After the conversation the creature gave up all hope of befriending the once, happy, joyous and caring family. The family left the cottage out of fright; meanwhile the creature was angry and very upset. He went back to the empty cottage and set the wooden building alight. He watched the cottage burn and He enjoyed it. Later on in the creatures life He found Victors diary which contained notes on how His creator abandoned Him. In the front of Victors diary it had His home address of Geneva written in it. The creature was determined that Victor would feel His wrath. He set of to Geneva to get revenge. On His arrival in Geneva, he saw a small boy walking on the same lane that He was on. The creature hid in the bushes and wandered whether he should He reveal Him self to the child. He thought that if the child being young would understand His condition. He decided to reveal Him self. He took hold of the small boys arm, He wanted to protect and look after Him. The child screamed, the creature told the boy His intentions, that He wanted to be friends. The boy kept on screaming, He cried out, Monster! Ugly wretch! You wish to eat me and tear me to pieces, youre an ogre, let me go or I will tell my Papa. My father is Mme Frankenstein. You belong to my sworn enemy, Victor Frankenstein. After all the upset He has caused me, I will give Him something to be upset about. With that the creature picked up the small boy William and throttled Him. The creature gained enormous pleasure over killing William, He had the taste for killing and He wanted revenge. The creature met with Frankenstein in the remote mountainous regions of Geneva, no one around to disturb them. The monster did not attack Victor, he wished to talk; the creature wanted Victor to create another being, a female one this time. Victor was served with an ultimatum, if he would recreate another being they would retire to South America or Victor would feel his wrath, fired by hatred, self-pity and desire for a mate. The creature does have a right to a mate, He will go away and not disturb any one ever again or He will destroy Victor if He does not. Victor has reason not to create a mate, She could be even worse, she has not promised to be good, the creature could hate it, they could come back or they might desolate the world. When Frankenstein was on His death bed, He said, Examining my past conduct, nor do I find it blameable. He feels it is not His fault about what has happened and He feels He had done nothing wrong. He knows He had responsibilities but He ignored them thinking the duties towards the beings of my own species were more important. Victor said He was right about not building a new creature. He says the first one went wrong and killed his friends and family, so He will not create a partner for the creature that killed them. He said it was evil and He had to kill it. The creature is very upset, He admits to killing Victor by leading Him to the icy lands. He asked for forgiveness but He knows it will not change anything. It said He had put up with more anguish than Victor ever had, He had to do it even though he didnt want to do it. When Victor was about to be cremated on the ice fields, the ice cracked up, the monster swam across and lit the pyre, and He stayed there next to Victor while He burned. I think that Victor Frankenstein was not evil, He was very confused and completely adsorbed in what he was doing, he was sure he was right, wanting to get rid of death, apart from a violent on. The creature was good in that he helped the family in the winter when food was scarce. However he did turn to evil was towards the end of the book after he failed with living with him self, destine to walk alone for the rest of his life. Another aspect for being evil was that he killed his creator; the man he gave him his pitiful life, and his family.

Glaxo Smith Kline Pakistan Limited Commerce Essay

Glaxo Smith Kline Pakistan Limited Commerce Essay GSK Pakistan Limited was created on January 1st 2000 through the merger of SmithKline Beecham Pakistan and Glaxo Wellcome Pakistan and it stands as the largest pharmaceutical company in Pakistan today. GSK leads the industry in value, volume and prescription market shares. Some of their key brands include Augmentin, Panadol, Seretide, Betnovate, Zantac and Calpol in medicine and renowned consumer healthcare brands include Horlicks, Aquafresh, Macleans and ENO. GlaxoSmithKline (GSK) is one of the Pakistans largest research-based pharmaceutical corporations that discovers, develops, manufactures and markets branded human health products. GSK has two main business divisions, pharmaceuticals and consumer healthcare. This profile deals with the pharmaceuticals division, which generates 85% of GSKs sales. GlaxoSmithKline (GSK) is also Pakistans leading research-based pharmaceutical company with a powerful combination of skills and resources that provides a platform for delivering strong growth in todays rapidly changing healthcare environment. GSK also has leadership in four major therapeutic areas anti-invectives, central nervous system (CNS), respiratory and gastro-intestinal/metabolic. Company produce medicines that treat six major disease areas asthma, virus control, infections, mental health, diabetes and digestive conditions. In addition, GSK is a leader in the important area of vaccines and are developing new treatments for cancer and has a growing portfolio of oncology products. The company also has a Consumer Healthcare portfolio comprising over-the-counter (OTC) medicines, oral care products and nutritional healthcare drinks, all of which are among the market leaders. GSK is primarily focused on the development, production and distribution of its own products. GSK is an important contributor to the national skills pool in areas of chemical and pharmaceutical research, manufacturing, management practice and sales marketing. FACTORY LOCATIONS: Registered Office: 1. GlaxoSmithKline Pakistan Limited 35-Dockyard, West Wharf, Karachi -74000. Telephones: 92-21-2315478-82 Fax: 92-21-2313632 Other Offices: 1. GlaxoSmithKline Pakistan Limited F-268, S.I.T.E., Near Labour Square, Karachi-75700 Telephones: 92-21-2570665-69 Fax: 92-21-2572613 2. GlaxoSmithKline Pakistan Limited 18.5 km, Ferozepur Road, P.O. Box No. 244, Lahore Telephones: 5811931-35 Fax: 5820821 GSKS FINANCIAL DATA: Five Years Sales YEARS SALES (rupees in billions) 2002 6.9 2003 8.1 2004 8.8 2005 9.4 (Growth by 6.2%) 2006 10.1 (Growth by 7.1%) GRAPHICAL REPRESENTATION OF SALES (in millions) Companys Five Years Profit YEARS PROFIT (rupees in billions) 2002 0.54 2003 1.02 2004 1.47 2005 1.81 (Growth by 23.3%) 2006 1.66 (Decrease by 8.2%) GRAPHICAL REPRESENTATION OF PROFIT (in millions) Revenue breakup Benchmarking Ratio Name WYETH SEARLE ABBOTT GSK Current Ratio 4.10 1.714 4.76 4.4 Inventory Turnover 1.69 times 10.11 times 4.69 times 3.0 times Total Asset Turnover 60% 10.2% 1.17 times 1.1 times Profit Margin on Sales 0.182 0.032 0.17 0.16 Earnings Per Share 112 3.53 10.21 12.2 Return on Assets 10.9 3.2 19.9 21.5 CORE VALUE OF GSK GSKs value is based on its research strength linked to production marketing. The core of value creation is from the inventories of new chemical entities and it captures value through a high intensive sales and marketing process. Essential to the overall value proposition is the synergy of RD, production and commercial activities. GSK has been committed to its social and health related activities. Good Corporate Citizen is core value of GSK. Core values of GSKs can be summed up as a belief in performance with integrity, coupled with entrepreneurial spirit, focus on innovation, a sense of urgency and a passion for achievement. GSK are working to ensure the culture guides and informs everything they do by adhering to these core principles, they seek to create a climate in which the best people can always achieve to their full potential, and in turn help millions of people live longer, healthier and happier lives. NEW CHEMICAL INVENTROIES Production and commercial activities Synergy of RD GSK High intensive sales . Core Competencies of GSK : GSK has the core competencies in genetics, to enable them to integrate genetics effectively and responsibly into their current practice. Competency in these areas represents the minimum knowledge, skills, and attitudes necessary for health professionals from all disciplines (medicine, nursing, allied health, public health, dentistry, psychology, social work, etc.) to provide patient care that involves awareness of genetic issues and concerns. BUSINESS PROFILE GlaxoSmithKline (GSK) is one of the Pakistans largest research-based pharmaceutical companies that that discovers, develops, manufactures and markets human health products. It is an innovative company that produces branded products only, which it has developed itself. The company has two main divisions, pharmaceuticals and consumer healthcare. The consumer healthcare businesses of GSK consist of over-the-counter (OTC) medicines, oral care products, such as the toothpaste brands Aqua fresh, MacLeans and Sensodyne, and nutritional healthcare drinks. The pharmaceuticals division is the largest part of GSKs businesses and can be divided into prescription drugs and vaccines. The headquarters of GSK are located in the UK. The company operates in some 160 national markets. GSK conducts RD at more than 20 sites and employs 15,000 employees in RD. GSK is involved in many different RD partnerships with academic institutions, biotechnology companies and other pharmaceutical companies. The compa ny has a leading position in genetics and in new drug discovery technologies. BUSINESS PROFILE Pharmaceuticals Consumer healthcare Vaccines Prescription drugs Over-the-counter (OTC) medicines Oral care products Nutritional healthcare drinks Viral Vaccination Toothpaste Bacterial Macleans Aqua fresh Heart disease Infection Skin condition Sensodyne BUSINESS STRATEGY: GSKs business goal is to be a world leader in pharmaceutical industry. In order to achieve this, the company seeks to improve its RD pipeline, using a focused drug portfolio strategy and selective in-licensing agreements for the external contracting of RD. The company links RD closely to commercial operations to maximize the value of its RD portfolio. Furthermore, GSK seeks to increase brand name recognition among customers and to develop improved versions of older products, on which new patents can be obtained. It is a common strategy of branded drug producers to develop improved versions or more convenient formulations of drugs on which the patents have expired, and to persuade doctors and patients to use the enhanced version. Business strategy Being best place for best people to do their best work Optimising the performance of key products Delivering the product pipeline for patients Improving access to medicines Supply Chain of GSK Supply Chain Management according to GSK, is a process for ensuring continuity of supply through the rapid identification of actual and potential supply chain issues enabling pro-active management and the prevention of low and out of stock situations. SUPPLY CHAIN MISSION OF GSK: GSKs Supply Chain mission is to construct, harmonize and improve quality of all the product and go with the intend of satisfying the chain of suppliers suppliers and customers customers by providing right product, at the right time, in the right quantity, to the right place and becoming highly recognized by our employees, customers and shareholders and abiding by Government laws and regulations GSKs Objective of Supply Chain Issue Management à ¢Ã¢â€š ¬Ã‚ ¢ To prevent low and out of stock situations occurring. à ¢Ã¢â€š ¬Ã‚ ¢ Pro-actively identify any potential supply chain issues with the purpose of preventing low stocks and stock outs occurring. à ¢Ã¢â€š ¬Ã‚ ¢ Resolve supply chain issues, at a local level where possible, excepting issue types categorized for immediate escalation. à ¢Ã¢â€š ¬Ã‚ ¢ Provide a fast and effective mechanism for escalation where issues cannot be resolved at local level. à ¢Ã¢â€š ¬Ã‚ ¢ Enable delivery of root cause analysis complete with follow up action to ensure the causes of actual and potential low stocks and stock outs are understood. à ¢Ã¢â€š ¬Ã‚ ¢ To have one information source for all supply chain issues. à ¢Ã¢â€š ¬Ã‚ ¢ To have global visibility of all supply chain issues. à ¢Ã¢â€š ¬Ã‚ ¢ To enable rapid tactical response to commercial opportunities Supply Chain Integration P R O D U C T F L O W sales force activity (SFA) Transportation Supplier factory Warehouse Manufacturing Sales stations/Warehouse Customer Pharmacies Distributors I N F O R M A T I O N F L O W GSKs Supply Chain Structure Mr. Ahmad Jamal Qudsi (Commercial) Distribution Manager DISTRIBUTION MANAGER MASTER SCHEDULER MASTER SCHEDULER CAPAPCITY PLANNER PRODUCTION PLANNER PRODUCTION PLANNER Mr. Sajjad Zahid Shaikh (GMS) Manager Procurement, Shipping, Contracts, Regulatory affairs. PROCUREMENT MANAGER Exports mANAGER Local/ IMPORTED PURCHASE mANAGER Warehouse mANAGER Mr. Obaid (GMS) Purchase Manager b-65 F-268 w.w LHR Sales Force Activity ( Demand Generated)Supply Chain Process Manufacturing Planning (Demand Generated) Procurement Planning Vendors (Quotations asked) LC Follow up import dispatches Clearance Transit Time Material in Warehouse Material Available For Production Production Released by LTR FO Batches Packing line FO Quarantine Central Depots Dispatches Institutions Lab Test Results (LTR) Satellite Depots Distribution Wholesalers Retailers GSKs Global Manufacturing Supply Procedure GMS site disposals will be co-ordinated within a consistent process alongside communication plans. A consistent process will enable GMS in meeting the business case objectives. The process proposed will generally recommend decisions to the CET based on a balance between: à ¢Ã¢â€š ¬Ã‚ ¢ Realising the synergy benefits from transferring production à ¢Ã¢â€š ¬Ã‚ ¢ Maximising sale proceeds à ¢Ã¢â€š ¬Ã‚ ¢ Minimising local labour redundancy à ¢Ã¢â€š ¬Ã‚ ¢ Ongoing supply security à ¢Ã¢â€š ¬Ã‚ ¢ Managing political and other local sensitivities Key features of the site disposal process are: à ¢Ã¢â€š ¬Ã‚ ¢ It is GMS-managed with involvement of key stakeholders at the sites and in Legal Entities à ¢Ã¢â€š ¬Ã‚ ¢ External contracted assistance will enable global marketing of the sites A phased and co-ordinated approach: Phase 1 preparation Phase 2 search Phase 3 negotiation The Escalation Process Step 1:Daily (regular) The regular dialogue between Demand and Supply managers is the foundation of SCIM. SCIM is only invoked when the agreed supply plan cannot be achieved and a resolution cannot be found by the demand and supply managers. Low stock and out of stock events are entered into the SOLS system or generated automatically. Demand and Supply Managers discuss entered events as appropriate. Supply Managers make proposals to resolve the event. Demand managers read proposals and agree by accepting the suppliers response to events with the customer satisfaction flag as a default value of yes or disagree and move the flag to no. If no is selected then commentary may be entered into the escalation field. This enables a report to be run selecting any items marked for escalation. Demand and Supply Mangers proactively view trends, and any issues which might potentially impact the supply of product. Step 2: Wednesday The Supply Manager prepares for the PCM. Reports are available from SOLS and other supporting computer systems identifying all issues. In particular, the SCIM report from the Data Warehouse. This is to be run for All Issues (in SOLS issues are referred to as events). The Supply Manager cuts his report in preparation for the PCM at the latest this is done on the Thursday morning. Step 3: Thursday The PCM is held. At sites of supply the PCM review all Low Stocks, Out of Stocks and any issues and their potential impact on the sites ability to supply. Where no resolution to actual and potential issues is found then the Supply Manager invokes the escalation procedure with the ALM or equivalent. N.B. Issues can be escalated by either the Demand Manager or the Supply Manager Step 4 Thursday/Friday The ALM (or equivalent) is brought in by either the Demand or Supply Manager to help resolve the issue identified. The ALM (or equivalent) runs the SCIM report from the Data Warehouse filtering on Unresolved Issues. If resolution can still not be made then the ALM progresses the issue with the Regional Logistics Director (RLD). RLD chair conference call with ALMs (or equivalent) and any guest Demand or Supply Managers required. RLD compiles consolidated market view for region of issues. RLD tries to find network solutions to supply issues. RLD flags unresolved issues as critical issues in SOLS. Step 5 Monday The Area Logistics Managers / Directors are brought into the discussions to assist resolution if necessary especially where a potential stock rationing situation might occur. VP of Global Logistics (VPGL) runs the SCIM report from the Data Warehouse filtering on Critical Issues. VPGL chairs conference call with RLDs and any guest ALMs, Demand or Supply Managers required. VP compiles consolidated market impact for issues. VPGL flags any unresolved critical issues as exceptional in SOLS. VPGL makes decision escalate critical issues and engage commercial and manufacturing executives. Step 6 Tuesday Formal review by RSDs, Vice-President Global Logistics, Senior Vice President Global Logistics and Strategy and any other appropriate senior manager. The SCIM report is run from the Data Warehouse filtering on Exceptional Issues. An output from this meeting (or teleconference) can be the establishment of a virtual team to resolve the issue. It will exist until the issue is resolved and is lead by the ALM (or equivalent) supported by the RLD. Where stock rationing is required the RLD will trigger the Rationing process VPGL reports on the commercial impact of exceptional issues. The RLD assumes overall responsibility for resolution of the exceptional issue. Supply Chain Process: Supply Chain Issue Management (SCIM) is a process for ensuring continuity of supply through the rapid identification of actual and potential supply chain issues enabling pro-active management and the prevention of low and out of stock situations and regular communication occurs between demand and supply managers. The process is driven from bottom up rather than top down. Issues are to be resolved at the lowest level. Trending analysis is to be done by the Supply Managers. The process is two way between demand and supply. Both supply performance and forecast accuracy are to be reviewed. SCORE MODEL P L A N N I N G BUYING USING STORE SELLING RM Manufacturer Make Deliver Source Make Deliver Make Source Deliver Source Deliver Source Plan Indenters GSK, Pakistan Distributors Return Return Return Return Return Return Supplier Suppliers Supplier Company Customer Whole salers Customers Customer PLANNING: Planning in GSK, Pakistan, is done by the demand function unit of the finance department. Below is a general diagram which shows how the planning takes place: The Process: The process starts with the doctors which prescribes medicines to the patients. The patients then ask for the drugs from the chemist which is basically a retailer. From retailer an order is then passed on to the distributor which then simultaneously ask for the drugs from the company. Now the daily data on sales is sent to the SMART Department of GSK which uploads the information in the database. Finally the queries and reports which are generated by the SMART Software help the Demand Managers, in the finance department, to predict the future demand for the specific drug. SMART Software basically creates the trend which help managers see the rise and fall in a drugs demands over the years. This helps them to accurately tell the procurement managers the demand required for the raw materials to be purchased for a specific drug. BUSINESS PLANNING: The corporate executive team of GSK does strategic planning on every last day of week which is co-ordinate within a consistent process alongside communication plans. The process proposed will generally recommend decisions to the CET based on a balance between realizing the synergy benefits from transferring production, Maximizing sale proceeds, Ongoing supply security. Corporate executive team (CET) Meeting Finance Department Discuss CET VP, Planning Sourcing Negotiation CET approval Corporate executive team . DEMAND FORCAST: As mentioned above the demand in GSK is forecasted by the Demand Function Unit of Finance Department. Finance department provides 24 months rolling aggregate demand forecast, which is known as ADS (Approved Demand Statement). This statement shows individual demands for all product lines demanded by end users. The softwares used by the finance department to predicts demands are BIPEX (also known as BPCS) and JD-Edwards. On the demand side markets review their sales plans on a regular basis (at least monthly depending on size of market) and feed into the supply sites Production control Meetings through the Supply Managers UNPLANNED DEMAND Unplanned demand is a demand, which comes unexpectedly Like at the time of War, NATURAL DISASTERS OR ANY EPIDEMICS According to GSK, they have a policy to maintain four weeks safety stock to handle the uncertainties. Stock, in the three categories, intended to maintain supply continuity resulting from a significant event that is unplanned. Top 20 Products (as defined by GSK annual sales, Pharma/Consumer Healthcare) Medically Critical and Access to Medicines products New Chemical Entities (NCEs), including Product Line Extensions (PLEs) SUPPLY STRUCTURE: Supply Issues (potential and actual) are reviewed formally each week. At the supply sites this is done at the weekly Production Control Meeting. Supply Issues are managed on a daily basis but the formal weekly meeting brings all aspects of supply and demand together for review; it adds a framework. Then after the supply plan has been made it is forwarded it to the Procurement Department. Master Production Schedule The entire production is based on this plan weather it is Tablet, syrup, or injectables manufacturing. This is set up on the bases of forecasted and some times unplanned demand as well. Date for all the batches is set up according to this plan but when there is a sense of urgency then there are some changes made. The figure below shows this process is generated: Master Production Arrival This is the inventory, which is going to arrive in bulk, and it is the job of Master Production Scheduler to arrange the bulk. This bulk can either be for export or for the market demand done through forecast. He also sets up when to make the required batch on which date. STOCK MANAGEMENT: GSK used inventory management system First in First out (FIFO). Inventory management (FIFO) of strategic stock to ensure proper rotation and reduce the potential of data used. Items at stock keeping unit level where, based on the forward sales forecast/ sales orders, the level of inventory is predicted to fall below 50% of the agreed safety stock within the next 90 days. SAFETY STOCK: GSK stores stock in ware houses for maximum flexibility of supply purpose. The stock is taken into account within 1 month of time. Material Management Planning: GSK, Pakistan is using BIPEX (also known as BPCS) to effectively and efficiently handle the Material issues. All transactions are made electronically into BPCS known as Business Planning Control System. If there is an additional requirement due to abnormal demand then there are some changes made in MRP. Capacity Planning Capacity means a measured ability to accomplish work. Capacity planning is a process in which capacity is planned based upon expected demand and it needs to be balanced with required capacity utilization and it also outlines the capacity requirements for the production, availability of machines and what are the standard hours, which they are required to meet the forecasted demand. And to manage the capacity control process GSK Pakistan is using 2 systems known as JD-Edwards and BIPEX which is also called as Business Process Control System (BPCS). SUPPLY CHAIN CONFIGURATION: Supply chain manager act upon the process enabling pro-active management of potential and actual supply issues in order that the impact on lost sales is minimized. Supply chain manager resolve supply chain issues, at a local level. The Supply Manager prepares for the PCM. Reports are available from SOLS and other supporting computer systems identifying all issues. In particular, the SCIM report from the Data Warehouse. . MAKE OR BUY DECISION: GSK Pakistan is currently importing 72 drugs, which includes all its vaccines and expensive oncology medicines such as Hycamtin. The reason why GSK imports these products are because there manufacturing is very expensive and Pakistan is not self sufficient in the raw materials which are required to make these products. Infact the climate of Pakistan makes it very hard for GSK to manufacture vaccines here. Thus all its vaccines are imported from Belgium. Also, these products cater to a very small market segment and manufacturing them here would not be profitable. SOURCING: Gsk Medicines contain active ingredients. They also contain other, additional ingredients called Excipients that help ensure the stability, safety and effectiveness of the medicine. They are also added to improve the medicines taste and appearance and to make it easier to take. Some may be used to prolong the life of the medicine Pharmaceutical ingredients include both synthetic chemical substances as well as material with biological orgin. Various control methods with chemical, microscopic and microbiological testing is covered during the course. In addition, the different national and international quality control regulations for pharmaceutical ingredients are taught. SOURCING PROCESS The Weekly Process At the day-to-day level the Demand and Supply Managers are engaged in managing the fulfillment of the order book, ensuring forecasts are kept up to date, handling any un-forecasted (abnormal) demand, and resolving any issues. This is normal daily activity. Any issues arising must be discussed with the objective of resolving at local level. Issues can come from either the Demand or the Supply side. The Stock Out and Low Stock (SOLS) Data Warehouse system is the main vehicle for recording and reporting issues and actions taken between Demand and Supply Managers. It is used as a formal means of identifying and tracking issues and the actions taken to resolve them. It is a dialogue application for use by the Demand and Supply Managers. Demand nodes will accept the proposals or escalate through the hierarchy. Data can be manually entered into SOLS. Supply sites must respond to recorded stock-out and low stock events according to SCIM time table PROCUREMENT GSK has an extremely large procurement organization largely left over from the 2001 merger between Glaxo Welcome and SmithKline Beecham. The purchasing group set a goal of developing what it called best value purchasing strategies, ensuring that GSK is getting the best possible price and cost for everything it buys. That means negotiating the best prices and making sure those contracts are adhered to. GSK has two types of purchases i.e. local purchases and foreign purchases PURCHASES LOCAL PURCHASES FOREIGN PURCHASES Raw Packing Material Group purchases Non Group purchases (party purchases) ) NIP (non inventory purchases) PROCESS FLOW FOR PURCHASE PR incorporated in:Incorporated By:Against Requisition of:BIPEXPPICPurchasesJD EdwardsConcern dept.NIPPurchase of inventory is approved through Firm Plan Order (FPO) by Purchase Planning and Inventory Control Dept (PPIC) and incorporates in system N.I.P. Concern department generate approved Purchase Receipt. Procurement Department (P.D.) received signed copy of FPO by PPIC and PR for N.I.P. Type of PurchasePURCHASE FLOW OF PRODUCT A FOREIGN PURCHJASES LOCAL PURCHASES Purchases Raw Material Packing Material N.I.P. Fixed Assets Consumable items Quotation calling Selection of Supplier through Quotation Evaluation Form Placement of Purchase Order (PO) by P.D. Information in PO: Supplier name Delivery schedule Quantity Required Rate (as decided with supplier) A SUPPLY of GOODS: Nature of MaterialMaterial Supplied at:PurchasesStores.NIPConcern Dept. 3way check: Invoice WITH P.R. P.O. by Commercial Finance Issuance of INVOICE by Supplier. Information in invoice: Delivery Challan #. P.O.# Recording of Liability depends on LTR. DOCUMENTS ISSUED BY DEPT.AFTER RECEIPT of MATERIAL from SUPPLIER Supply of:Documents IssuedBYTOPurchasesReceivers Ticket.(RT) Delivery Challan.Stores Dept.Quality Control (QC) Dept.NIPMaterial Receipt Note (MRN)Concern Dept.Incorporated in System. Lab Test Report (LTR) Incorporation of approved lots in BIPEX by QC Up to the Quality Accounts Dept. runs an auto report identify NEW LTRs Entries made by Accounts Dept. for new LTRs: DebitCreditENTRY for NEW LTRStock (@Standard rate)xxxPurchases Price Variance (PPV)-GSTxxx PPV- Other than GSTxxx Provision for purchases(actual payable amount)xxx PPV variance (with the Diff.) Fav/ (Un-Fav)xxxxxxPurchases (actual payable amount)xxx Purchases ContraxxxENTRY for NEW INVOICE (after approval of QC)Provision for Purchasesxxx Vendor Control A/Cxxx B Entries made by Accounts Dept. for new MRN: DebitCreditENTRY for NEW MRNExpense A/C (NIP)xxx NIP Commitment A/C xxx ENTRY for NEW INVOICE NIP Commitment A/C xxx Vendor Control A/Cxxx Payment to VENDOR Entries made by Accounts Dept. at Payment Stage DebitCreditVendor Control A/Cxxx Bankxxx Tax Liabilityxxx Raw Material Packing Material Purchase FROM Quotation Calling 3RD PARTY Selection of Supplier Raw Material Finished Goods GROUP Prices are already decided between GlaxoSmithKline Pakistan Limited Group Companies. Placement of Purchase Order (PO) by PD they incorporates PO, in BIPEX. Receives PERFORMA INVOICE (an agreement to sell) by Supplier. Type of L/C Opening of Letter of Credit (L/C) with Bank. Information in L/C: L/C #. Mode of transportation. Type of L/C. (Usance / Sight) Receipt of Shipment Schedule (SS), Suppliers Invoice Bill of Lading [B/L] (Negotiable Non-Negotiable Copy). Information in SS: Date of Shipment. Type of freight paid. At usage at sight C Submission of Negotiable Copy of B/L to Shipping Co. Submission of Non- Negotiable Copy of B/L to Ministry of Health for Approval of Material (as required under Drugs Act). Delivery Order (Delivery Challan) receives from Shipping Co. Submission to Custom for Clearance of Shipment. Receipt of SHIPMENT Certificate of Approval for Material by Ministry of Health alongwith exemption certificate (if any). LTR Up to the Quality Receipt of Agents Bill Testing of Shipment by QC Materials Average Lead Time GSK Pakistan only uses air freight to acquire imported materials and its lead time is approximately 120 days. Note that when materials arrive they also take clearance time which is about 4-5 days for air freight