Dyson Marketing Analysis

Dyson Marketing Analysis Dyson are currently the market follower in air treatment product, Dimplex Australia and DeLonghi Australia Pty Ltd are by far the dominant players cooling fans (Euromonitor, 2010) Dyson Ltd reported operating profits of $190 million Pounds in 2009, which gross from 90 million Pounds in 2008 and turnover shot up by 23 per cent to  £770m. An amount of $42 million Pounds were spent on research and development cost in 2009 after the soaring financial results as well as international expansion. (Russell, 2010) The company increased its market share by 60% in late 2009 when the new Air Multiplier fan was introduced in Australia. (Arnott, 2010) In Australia it won 64% of market, by value. (Finch, 2010) Also, sales were increased further in the early months of 2010 as the result of new handheld vacuums launched. Since the company is an appliances manufacturer, it uses technological and functional aspect of the product to position them as a premium appliances manufacturing product to compete with competitors.(Euromonitor, 2010) Hence, Dyson are competing on a technological product based industry with its primary rival, Hoovers where they tried to imitate a Dysons product and was filed a patent infringement. In addition, the company emphasize on design to differentiate their product with competitors by its aesthetic design. (Dyson, 2010) 2.0 Dyson Air Multiplier (Functions, attributes and benefits) According to Dyson, as a general core functions of the Air Multiplier it generate air and produce an air flow just like a normal fan. However, what differentiates the Dysons Air Multiplier fan and the conventional fan is that it has no blades. Instead the Air Multiplier draws air in at the base through a mixed flow impellor as below. Dysons Air Multiplier Functions and Attributes A combination of the technologies used in jet engines where it accelerates air over a 16 ° airfoil-shaped ramp. While exiting the loop amplifier, the jet pulls air from behind the fan into the airflow. (Dyson, 2010) At the same time, the surrounding air from the front and sides of the machine is forced into the air stream and exaggerates air 15 times, expelling 405 litres of cool, smooth and uninterrupted air every second. (Dyson, 2010) The Dyson Air Multiplier is energy-efficient product that uses 98% less power than air conditioning using brushless motor. (Hickman, 2009) Compared to normal fans, the blades are only wired to run at just two or three settings where it is not efficient to produce powerful airflow and its not convenient to clean. Hence, without the blades means its safe and simple to clean. A picture below shows how Dyson Air Multiplier works compare to a conventional fan. Picture show a conventional fan spinning blades chops the air causing annoying buffeting Picture showing Air Multiplier using airfoil technology without blades hence producing steady stream of smooth air Dyson Air Multiplier fan is probably the biggest innovations in household fans since fan was created in 1882. This is because it eliminates the fan blades as well as the buffering and turbulence which built on a normal electric fan. It also very hygienic where it is easily clean with just a cloth since it has no blades. (Dyson, 2010) 3.0 Target Market Segmentation 3.1 Illustration of brand position of Dyson. High perceived quality and status Limited Service Extensive Less Personal personalised service Low perceived Quality and status Segment 1 Segment 2 Name of segment Business Household use Geographic Status Nationwide Nationwide Density Urban, Suburban Demographic Male and Female Aged 25-45 Middle-high income, Designers Male and Female, Private use, Family use, New parents, Middle-high Income, High socioeconomic status, traditional and conventional family lifestyles Behaviour attitude towards brand consciousness Comfortable environment Convenience Customer Service Convenience Interest Safety Usage and Benefits of Air Multiplier Fan Businesses acquire Air multiplier fan to improve the environment in their workplaces (e.g office, hospitals, laboratories, etc). Private users utilise Dyson to improve their lifestyle comfortability, safety, high quality lifestyles. Psychographic To achieve comfort in the workplace and improvements in customer service and relations Trying to use modern technological equipment Help Satisfy people who are fashionable Sensitive to technology Keeping up with the new-to-the-world products. Basic needs(convenience) Esteem needs Safety needs 3.2 Summary Of Target Market Chosen 4.0 Dysons Air Multiplier Fan Development Process New product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. (Crawford, 2008) It may be include modification of an existing product or development of new product. 4.1 Idea Generation and Opportunity Identification In an Interview, James Dyson mentioned that he hated the current fan model due to its unimproved attributes and features and theyre hard to clean. (Messina, 2009)Hence, the inspiration for the Air Multiplier came from the Dyson Airblade hand dryer launched in March 2008.(VedrisAvenell,2009) This product works by generating a thin sheet of air moving at 400mph that scrapes water off the users hand. As mentioned by Dyson SEA managing director, Ross Cameron Traditional fans only chop at the air and it can get irritating and this is something people didnt realize until we brought it to their attention. (Dyson, 2010) 4.2 Concept Generation and Evaluations The idea behind Dyson Airblade was to produce a thin, high-speed sheet of air that drags surrounding air through the Dyson Air Multiplier fan, a process known as inducement.(Dyson,2010) Hence, the airflow leaves the product and then drags along more flow, a process known as entrainment. The process eliminates the need for the blades of a common fan. Dyson started with the thought of pressurized air engineering, forcing it through narrow aperture to create jets. However, it doesnt produce a powerful air to work in a fan. Hence, Dyson comes out with the concept of using Coanda effect (Dyson, 2009) Henri Coanda, defined Coanda Effect, as a stream of air at high velocity will attach to a curved surface rather than follow a straight line in its original direction. (Day, 2008) This stream will also entrain air from around it to increase the overall mass flow rate of the stream of air. 4.3 Concept Testing Dyson conduct their research by using Concept Screening Tests to the interviewees. (Dyson, 2009) The purpose they use this method is to plumb the depths and range of user attitudes and beliefs. A series of question like functional attributes and benefits of a fan provided to consumer were asked. Also, the purchase intent and likelihood of trial is measure as well. (Dyson, 2009) This is to generate ideas for the product and screen new product concepts so that unnecessary features can be avoid. Concept testing lays the foundation upon which benchmarking can be carried out in the future. 4.4 Sales Forecasting One method of forecasting sales is using test market. Dyson introduced the Air Multiplier in Australia as the test market. They forecasted that it will be a great success due to the coming summer in Australia and the tendency of trying new product. (Vedris, 2009) By using ATAR model we are able to calculate the forecasted sale. By using ATAR model, forecasted sales can be predicted Awareness Dyson launch a viral marketing in Youtube before the launch of Air Multiplier. Instead of focusing its high technology features, they show a balloon pass through the annular ring of Air Multiplier to show how cool will a bladeless fan can be. Results show high awareness as there were more than 1 million views in their video (Refer Appendix 8) 380k viewers / 1.2 million viewer = 32% Trial Market Value of Air Treatment Product (fan) will be used as a benchmark to calculate trial of the product (Refer Appendix 2 ) $A1259mil + $A1327.2mil = $A2586.2mil / $A1327.2 mil =1.95% Availability Air Multiplier is available in most electrical retail store throughout the world and Dysons online store. (Dyson, 2010 ) Repeat Purchase Since Dyson Air Multiplier only launched for a year, and with its durability claim by Dyson for its lifespan of 10 years, it is not likely a consumer will purchase until a long-term product line has made. Market Share = Aw x T x Av x T x 32% Percent awareness after one year x 1.95% Percent of aware owners who will try product x 70% Percent availability at retailers (Myers, David Jones, The Good Guys and Harvey Norman are will be available in every of these outlets in Australia) x 0% Percent of triers who will buy a second unit Forecasted sales = 4.37% The results were later show a 64% market value solely in Australia. (Finch, 2010) 4.5 Dyson Air Multiplier Product Protocol By carefully understand and researching the voice of customer (VOC) needs and want, Dyson has produced a list of functions and features before production to effectively cater for the market. (Dyson, 2010) Features and functions Benefit Bladeless Safer to operate especially to children Reduces parts hence more energy efficient No Buffeting Uninterrupted stream of air that doesnt distract Touch tilt technology ( Easy to Operate) Adjust easily with a touch of the hand Hygienic Simple loop making it easy to clean Oscillation control A simple press of button, the Dyson Air Multiplier can oscillate through 90 degree. Variable airflow Air Speed can be precisely adjusted up or down Powerful Produce 15 more efficient than a common fan. Hence, fan does not need to be near to user After carefully analyze the customers attributes, it is then converted into engineering characteristic. 4.6 Protoype Concept Design Dyson engineers used ANSYS FLUENT computational fluid dynamics (CFD) from ANSYS, Inc. to use as prototype testing instead of using physical prototype which saves costs. The team uses CFD simulations to perfect the ramp angle. (ANSYS, 2010)Also, Dyson Engineers focused on other 3 major platforms which have the most impact on the fan performance: the size of the gap in the annular ring internal profile of the ring, which affects the flow of the air the profile of the external ramp Overall, Air Multiplier performance has improved and physical testing was used to validate the final design and results interrelated well with CFD analysis. Also, laser Doppler anemometry (LDA) also used to plot the airspeed and direction of the final design. Prototype testing will be conduct to ensure a quality control. 4.7 Product Prototype Design There are a team of 350 Dysons engineers developed the Air Multiplier. In addition, there have been hundreds of prototypes tested to determine the ideal dimensions of the ramp angle, the width and the amplifier loop. (Vedris, 2009) The team start as models made from card and foam. Later they use SLS (Selected Laser Sintering) a rapid prototyping technique that molds plastic or ceramic particles together to form a fully-working model. (Dyson, 2010) A front view of the fan assembly comprises an annular nozzle and a device creating an air flow through the nozzle, the nozzle comprising an interior passage which includes a Coanda surface to provide an amplifying region utilizing the Coanda effect. (Refer Picture1 and 2) Hence, with the simple loop design an air current is generated and a cooling effect is created without requiring a blade. (Refer picture 3) Picture1 Picture 2 The air current produced by the Air Multiplier is more linear with low turbulence and hence a user can feel the cooling effect even at a distance and the efficiency of the fan also increases. (Refer Picture 3) So, the user can place the Air Multiplier distance away from them and still be able to enjoy the cooling effect from Air Multiplier. Also, it results an entrainment of air surrounding the annular loop to maintain a smooth overall air. Picture 3 The interior passage of the Air Multiplier is continuous. So it allows smooth air flow within the annular loop and this reduces the complexity of the fan assembly and manufacturing cost. (Refer picture 3) 4.8 Test Marketing A prototype was used to test on how the users react towards the product. Dyson provide the prototype for a group of people to engage with the product without telling them what the product is. (Dyson, 2009) Dyson discovered that the focus group responds in a positive feedback saying they can feel the difference compare to conventional fan. (Refer Appendix 1) Dyson launch Air Multiplier in Sydney, Australia as the first market to test the product. The reason they chose Australia because of the timing and the consumer willingness to try new technology. (Vedris, 2009) Hence, Choosing Australia as the test market location will enable Dyson to understand the market. The results were doubled as the demand for Air Multiplier from the retailers was increased. (Vedris, 2009) 4.9 Product Launch James Dyson, the owner of Dyson also flew to Sydney for the launch of the new Air Multiplier. (Vedris, 2009) The launch of Dyson Air Multiplier in Australia sets in most Eastern Australia retail store. (Avenell, 2009) In addition, with the hottest weather in November 2009 where consumers start to consider and purchase Dyson Air Multiplier. Air Multiplier is set to be launch in Japan and Germany after the successful growth in Australia. (Vedris, 2009) One of the keys to the success of an innovative product has been shown to be in securing the attention of a socio-economic group who could be called opinion leaders. These people are shown to have a more elevated social standing than those around them and keen to explore new things. (Refer Appendix 6)These people are talkers and others will follow their advice and example. Dysons ability to communicate their product to these opinion leaders played an essential role in product launch. They have the influence to persuade and educate the other users and eventually consider Air Multiplier. 5.0 Marketing Mix Strategy 5.1 Product As a customer based product, Dyson aims to focus on customer needs by creating innovative products that meet these different needs. After successfully launching the vacuum cleaners, Dyson can see opportunities for the bladeless fan since customers are constantly looking for new and improved products and companies are always needed to fill this void (Prabhu 2008). So far, the bladeless revolution is new to the market and the concept is unique, which is why the company has so much marketing potential due to the fact it is the market leader in the market (Datamonitor Dyson Ltd company profile, 2009). Dyson showcased its Air Multiplier bladeless fan at the IFA trade show in Berlin to match their expected and intended positioning strategy (refer to Appendix 5). The benefit and unique selling point of this tech is the lack of buffeting (caused by a regular fans blades) is noticeable when its pointed out (Dennis 2009). The fan is safe to use and it has an international accreditation from UL, the trusted resource across the globe for product safety certification (Mason 2010). As a result of growth in the technology innovative industry (Jimenez 2010), Dysons product mix has been placed within the growth stage of the Product Life Cycle. As Dyson continues to expand globally, it continues to build upon its mass market through its unique features along with the support of its strong brand image. Furthermore, Dyson has successfully protected its core product from potential substitutes; Dyson augmented product includes additional services that support the customers needs such as 247 support around the world to differentiate its superior technology and a 2 year warranty (Dyson 2010).This strengthens the overall product model and firms Dysons competitive position .The product is still pending for its patent but it is expected Dyson to be granted a patent for its Air Multiplier. 5.2 Price This radical and innovative bladeless fan has been shown to be in securing the attention of the technology savvy people the early adopter (Bulik 2010). They are keen to explore new things so are willing to pay a higher price for innovative products. Dysons ability to communicate their product to these early adopters played an essential role in sensational sales (refer to Appendix 6). Dysons decision to price the products in a higher price bracket is based on the perceived value consumers associate with Dyson product mix. Setting the products at a high price reflects the high quality image Dyson wishes to portray through the product provided and the strategies implemented throughout the marketing mix. This justifies Dysons decision to aim for a premium overall pricing strategy; using prestige pricing will enable Dyson to become more of an indulgent perspective to correlate with customer perceptions. The company is now charging $300 USD per fan and Dyson believes that the value obtained through the products and services provided will be of value to or above the prices charged (Kotler et al.2006). According to the Homeworld Business annual census, the portable fan industry had $527 million in annual sales in 2009. Dysons pricing strategy utilised the best interest of the companys projected sales targets and marketing objectives. However, Price does seem to be the main deterrent for buyers. Consumer Reports wrote simply in its review: the device is cool, but too pricey. (Smith 2010). Dyson has already differentiated them in the present market, and information technology can help them enhance on this. Surveys could be conducted by interviewing people how much they are willing to pay. Once this was established, the price could be set based on the consumers perceived value of both products. Focusing on creating value for the consumer through the products and service is vital for justifying selling the products at a premium price and achieving a higher profit margin in the long term. 5.3 Marketing communication Dyson has communicated benefits of the Air Multiplier bladeless fan to consumers through tailored ad campaigns, internet marketing, viral marketing, personal selling and social media channels. However, the company mainly used the role of the press to promote the fan (Beth 2010). This is because Journalists seemed to be the first to see the potential of a new invention and press coverage was therefore the best way of convincing the public. People are far more likely to believe someone who has tested something for themselves and it is assumed that a journalist has done that. Moreover, one of the notable features of Dysons bladeless fans success with press coverage was his personal involvement in giving interviews and to demonstrate how the fan actually works (refer to Appendix 7). The company also make use of showcases to reach the niche market such as their engineers showing how inducement and entrainment works on the Air Multiplier fan. The video has reached more than 130,000 people around the world to watch it (refer to Appendix 8). Also, Dysons design has won numerous scientific awards such as GOOD DESIGN and The World Architecture News Awards etc (Kendall 2010). All these awards enhance their products credibility. In order to reach customers globally and to show that they are a global based firm, Dyson made use of the internet to reach customers. They have an individual online websites in more than 60 countries, plus an international version. For instance, Dysons website invites consumers to sign up so that they could receive regular updates of the products and the company which makes it more personal. Campaign such as The James Dyson Award is being used. It is an international design award that celebrates, encourages and inspires the next generation of design engineers. (JamesDysonAward, 2010). All these campaigns have kept the brands core equity intact and create positive publicity to the company and therefore can bring sales to the company and increase brand loyalty ( Miao 2004). 5.4 Distribution Dyson Air Multiplier has limited distribution, available only through the company website and in selected outlets so as to maintain the premium positioning of the product. The shipping fee is free when customers order online. Dyson has a reliable supplier, Perrite has supplied product to Dyson since 1995. It is a very strong company with colour and development work carried out in Malaysia and at the UK laboratory, and local supply and support from Perrite Malaysia (Cork 2010). Therefore Dyson can readily meet the needs and reduce the chances of delays for consumer deliveries. Their distribution company is also dependable which specializes in moving fragile and sensitive technological goods. It also provides fast and direct link to distributors all over the world. Dyson have placed primary importance on developing a strong and consistent brand image, whereby portraying they are able to satisfy the customers needs for their targeted market. This is accomplished via displaying prototype s of the fan in retailers. An exclusive/ selective distribution approach will be adopted for the private purchases of the unit, for commercial use. The advantage of this approach is in keeping with the pricing strategy which aims to skim the private purchase market, sales reps will be able to lend advice and guide in training of product use as well as promoting the product while reserving the high esteem and prestigious, innovative brand image (Perreault, W.D, Jr. et al, 2008). 6.0 Conclusion As a conclusion, Dyson Air Multiplier made success to the market throughout the world. The company shows a rise in their market share of 23% and a steady growth on revenue. Air Multiplier also shows marvellous results in Australia by having a market share of 64%. Consumer reacts positively on Air Multiplier on its radical innovation bringing convenience and safety to the people. Furthermore, choosing Australia as a test market proves its success as the launch time is approaching to summer season where consumer needs fans. In order to further its competitive advantage, the idea would be to enhance the product by reducing the noise level and to provide a silent air flow. By enhancing the fan features and ultimately redesigning it, the product will attract consumers and dominate market share. Being in an innovative industry, they impact directly on market price. It is expected that price elasticity will be relatively low up to a certain threshold until buyers then opt for old-style bladed fans. Therefore, Dyson should reduce their selling price. Dyson can cut down the cost dramatically by the effective management of information system. Information technology is a powerful and efficient tool to reduce the documenting cost and can help in easy accessibility of information in various sections of the organization (Hansen et al., 1999). In addition, it is recommended Dyson revised their distribution channel to create market opportunities and expand their market widely. From these studies, it is apparent that the Air Multiplier fan has had tremendous success per volume of sales and sales will continue to grow in the future 7.0 Appendix Appendix 1 Appendix 2 Appendix 3 Advantage of Using computational fluid dynamics (CFD) The advantage of using CFD is the CFD model can be created in one day and performance can be evaluated overnight. Also, it provides fluid flow velocity and the ability to visualize fluid flow throughout the solution domain which helps engineers to gain an understanding of the design. Appendix 4 Background of the Invention (Under Product Design) Conventional fan was made as benchmark to the Air Multiplier. Firstly, conventional desk fans are often 30 cm in diameter and are usually free standing. (Refer Picture 1 ) The movement and circulation of the air creates a breeze, result a cooling effect as heat is dissipated through convection. (http://www.patentstorm.us/patents/6183204/description.html)The conventional fans have safety features such as the cage around the blades to protect user from injuring themselves. One disadvantage of the conventional fan is that the air flow produced is not felt uniformly due to variations across the blade surface. Another disadvantage is that user needs to place the fan close to them in order to have a cooling effect. Also, the shape and structure of a desk fan reduces the working area available and blockage of natural light from reaching the desk area. Appendix 5 -Dysons tradeshow. Source: viewed 20th October, 2010. Appendix 6-Dysons Air Multiplier bladeless fan mainly aim at technology savvy people i.e. early adopters. Source: viewed 17th October, 2010. Appendix 7-James Dyson giving interviews and to demonstrate how the fan actually works. Souce: http://www.youtube.com/watch?v=0DFShQA50j8 viewed 20th October, 2010. Appendix 8- Showcase to show how inducement and entrainment works on the Air Multiplier fan. Adapted from http://www.youtube.com/watch?v=4WNcjkZ6d0wfeature=player_embedded

Movie Review Of Sin City Film Studies Essay

The film ‘Sin City ‘ directed by three manager that is Frank Miller, Robert Rodriguez and Quentin Tarantino. Frank Miller was born in the twelvemonth of 1957 January 27 in Olney, Maryland. He is a amusing book author and besides an creative person. He is a celebrated dark movie manager and cartoon strips author. Fictional characters and films that created by Frank Miller is ‘Sin City ‘ , ‘Elektra ‘ and ‘Martha Washington ‘ . Robert Rodriguez was born in the twelvemonth 1968 June 20. He is an American Film manager and besides a instrumentalist for his films. Ever after his male parent bought him the first VCRs, he start to acquire interested with movie devising. Quentin Tarantino was born in the twelvemonth of 1963 March 27. He is a movie manager who utilizes nonlinear plot line and love to direct violent films. He won an Academy Award for his interesting movie. The chief subject of this film ‘Sin City ‘ is about violent viol ent death in the City. In this Sin City film, there are several parts of killing scene that deliver violent actions. The first portion killing scene is on top of the penthouse, a smart handsome cat have oning a suit offering a coffin nail to a beautiful lady have oning a ruddy dinner frock. In a minute subsequently, the cat shoots her and holds her stopping point in his arm until she is gone. The 2nd killing scene happens in the warehouse country. Hartigan is a police officer who wanted to salvage an 11 old ages old miss name Nancy which caught by a kid slayer name Roark. Somehow Hartigan is stop by his spouse Bob as because Bob do n't desire to acquire himself kill. Hartigan is being shoot by his spouse Bob as he ‘s the informer. Nancy lay on Hartigan laps and he knows she ‘ll be safe. The 3rd killing scene happens to Goldie, lover of Marv who is found decease the following forenoon beside him. Marv wanted a retaliation on the individual who kills Goldie but he is stop by Lucille, which is his parole officer. Surprisingly, Marv is being attack by a miss which looks likewise as Goldie. Marv hunt for Roark household farm a immature adult male name Kevin which is the individual who kills Goldie. Marv squad up with Wendy to pay a retaliation for Goldie. He is charge for killing Kevin and central. At last, he is sentence to decease in an electric chair. The 4th scene happens in Shellie flat, where she brings her new fellow Dwight back place. Jackie Boy with all his pack who ever abuse cocotte and they did a batch of offense in Old Basin City. Dwight gives him a lesson by diping his caput into the lavatory bowl. Dwight warns Jackie Boy non to trouble oneself Shellie once more or else he ‘ll acquire it from him. Dwight kills Jackie Boy and his pack and inquire why Shellie scared of him. Frank Miller is a manager and besides a comedian ‘s author for narrative books. This film ‘Sin City ‘ delivers batch of violent scene every bit good as the film ‘The Spirit ‘ . As we can see that Frank Miller love to happen those sexy hot ladies like Jessica Elba, Jaime King and another celebrated male histrion Bruce Willis. In the film ‘The Spirit ‘ show the same as Frank Miller take sexy hot ladies once more like Sand Saref, Lorerei Rox and Silken Floss. Those ladies actor are immature, sexy and really good in their playing. Jessica can dance sexily on the phase in the film of ‘Sin City ‘ but in the other side of her ; she can move so professionally in the film of ‘Fantastic 4 ‘ by salvaging people utilizing her ice power. Besides that, Bruce Willis is besides a celebrated male histrion in ‘Sin City ‘ . He willing to scarify and protect for an 11 old ages old miss. After old ages subsequently, the grown u p girl Nancy autumn for him as he plays a really good adult male by salvaging her in that film. The similarities of both films are Frank Miller utilizes the same manner of background colour for these two films. ‘Sin City ‘ contains merely a small colour for few of the peculiar objects and the others are all back and gray colour for the whole film. Lapp goes to the film ‘The Spirit ‘ , merely few scenes contain colour and the others are black and gray. As we can see, these two films use the same manner of background and the subject is somewhat same. Both films deliver violent actions about killing. The authorship of this film ‘Sin City ‘ is different signifier ‘The Spirit ‘ as ‘Sin City ‘ contain of several parts killing scene and is non connected to each other. The lighting of this film is really crisp. Although the film is full with black and gray somehow we can still see the characters and edifices clearly. This show they made a really good lighting work on the movie. Furthermore, the soundtrack of ‘Sin City ‘ that composed by Robert Rodriguez was antic. It matches the scene and motion in this movie. Every scene has own music background to do it interesting. As a decision, the subject of this film that deliver violent may convey harmful influence to the childs. Somehow I think that the manner of killing in this film is excessively unsmooth and may take the childs to larn. In add-on, the colour of this film is really dull particularly for childs and adolescents as we get attracted to films that are colourful. The mark audience that will watch this film may be in the scope of 40 to 50 old ages adult. I love Jessica Alba in ‘Sin City ‘ because of her amorousness and of class for her playing. She kisses Bruce Willis, a adult male that can be his male parent so emotionally in the film playing. This show how success is she to be a celebrated and gifted actress. Bruce Willis would be my favourite excessively ; he is a mature and steady adult male who can move really good in movie. What I enjoy the most in this film is when the xanthous asshole is being kills by Bruce Willis. Although is really disgustful, but it looks existent and I ‘ve ne'er seen this type of films before. Yellow blood dividing about, it truly show something different from what we ever watch. They show everything included coarse actions that most of the films sensor it.

The Caucasus And The Territorial Integrity of Russia

The Caucasus is one of the most complicated and sensitive regions in the world: with many different ethnic groups, religious allegiances, and conflicts. It consists of three independent republics: Azerbaijan, Georgia and Armenia; and Russian parts of Caucasus. Russia became a significant player in Caucasus after it conquered Astrakhan region in 1556. But complete control of Caucasus by Russia was achieved only in the nineteenth century after its conquest of Georgia and Azerbaijan. The Tsarist Russia did not pay much attention to the needs and desires of the people who lived in the region and hoped to Russianize them. Russia lost control over Caucasus for a short period of time after the communist revolution in 1917 but regained†¦show more content†¦While EU and USA is working for more integration of independent Caucasian countries into the world community Russia sees it as process aimed at its isolation. If Russia loses it control over Caucasus it will lose its direct c ommunication lines with Black Sea and consequently with outer world which in turn will diminish its significance as a world power . Russian domination in region also creates obstacles for the USA security and interests in region. While US considers Iran’s nuclear program as a threat to its interests in region and is trying to prevent Iran from developing nuclear weapons, Russia provides Iran with technological and political assistance. The closest communication link between Russia and Iran is passing through Azerbaijan and Caspian Sea. For the time being Russia achieved, though not complete, control of the region once again by divide-and-rule politics. This study will analyse the importance of economic, political and sociological factors, within the Caucasus region, for Russia’s geostrategic interests, their impact on territorial integrity of Russia, and explain Russia’s efforts aimed at maintaining its influence in the region. This study will also touch counter arguments about the importance of Caucasus. Some authors argue that Caucasus has insignificant portion of world oil reserves, others advocate that the interests of USA has shifted to Middle East and Caucasus lost its importance as strategic link between continents.Show MoreRelatedEssay about Expansion Of Nato670 Words   |  3 Pages NATO starts the year 2000 with the issue of concern. The European Allies defense capability, stabilization efforts in the Balkans, and relations with Russia are at the top of a highly charged agenda. In 1999 NATO accomplished many tasks, which were reviewed in the December 15th Washington Summit. 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Just one of dozens of ethnic groups within Russia who have declared since the end of the Soviet Union their right to self-rule and self-determination, the Chechens’ struggle for independence was drowned out in the cacophony of calls for independence during the 1990s. However, in a world so greatly affected by the events of September 11, 2001 and given the roleRead MorePublic Diplomacy And The Foreign Affairs Of The Republic Of Poland3034 Words   |  13 Pageseconomic, scientific, social and cultural partner. History In 1822, when Brazil won its independence, Poland did not exist on maps of the political world. In the years 1795-1918 the Polish lands were occupied countries by neighboring countries - Russia, Austria and Prussia. The struggle for independence, taken by another generation of Poles, reflexes elicited sympathy of many societies, including Brazilian. Emperor of Brazil, Peter I, during a performance in Paris, issued in favor of participants

The Bombing Of The World Trade Center - 1947 Words

During the Cold War and the War on Terror, the United States of America used the media to depict Soviet and Middle Eastern people as foreign enemies that posed a threat to U.S. national security. The bombing of the World Trade Center on September 11th, 2001 changed the lives of millions of Muslims forever because they began to be targeted by U.S. media corporations. Media corporations started to depict Muslims in the Middle East as terrorists to persuade the American public to wage the War on Terror in the Middle East in order to stop the spread of terrorism and homeland threats, like 9/11, from occurring again. However, even though media corporations portrayed the War on Terror as a justification to defeat terrorism and to protect the†¦show more content†¦needs to fight the War on Terror in order to stop national security threats like 9/11 from happening again. Sheldon Rampton and John Stauber, who are the authors of Weapons of Mass Deception, argue that the Bush administra tion gained approval from the American people to wage the War on Terror in the Middle East because they made U.S. citizens fear that all Muslims are terrorists and if action was not taken then more homeland terrorist attacks like 9/11 would occur. Supporters of the Bush administration like Anna Coulter, wrote in columns of the New York Times saying that all Muslims should be feared because the Qur’an teaches them violence and advocated for invading Afghanistan, killing Islamic leaders, and converting the Islamic people to Christianity. News columnists, like Anna Coulter, have generalized that Islam is a violent religion rather than attacking radical Islamic groups because it is radical Islamic groups that are the sources of terror rather than the whole Muslim community. One way the media depicted Muslims after 9/11 as terrorists is by humanizing them to justify that they perform terrorist attacks because of their ethnic background or religious belief. Humanizing Muslims after 9/11 led to American media outlets stereotyping the Islamic religion as evil by depicting the Muslim Prophet Muhammad as a terrorist and Muslim imams or mullahs hijacking airplanes and performing suicideShow MoreRelatedThe World Trade Center Bombing Essay2037 Words   |  9 Pages Following the 1993 World Trade Center Bombing, Rescorla invited Hill to New York, where he hired him as a security consultant in order to assess the building s security. Although no arrests had yet been made, Rescorla believed that the bomb had been planted by Muslims. Hill went undercover in several mosques throughout New Jersey, showing up for morning prayers at dawn. He took on the character of an anti-American Muslim, in order to interview the other visitors to the mosques. He concluded thatRead MoreThe Bombing Of World Trade Center Essay1336 Words   |  6 PagesIn this world of today, we see a lot of blood shed in the name of God/Allah. For example, the bombing of world trade center in 1993, The 911 attack on the twin towers in New York city and the Pentagon in Washington D.C on September 11, 2001 where many people died, the killing of my own father by the so-called Muslim fighters in Somalia even though he himself was a Muslim scholar. All these terrifying inhuman and barbari c acts were done by people who identify themselves as Muslims (believers of mercifulRead MoreThe Bombing Of The World Trade Center1947 Words   |  8 Pages3,000 people were killed, 400 of that 3,000 people were firefighters and police officers, in the terrorist attack at the World Trade Center in NYC, at the Pentagon in Washington D.C., and in a plane crash near Shanksville, PA.( 11 facts) The World Trade Center was built by American architects Minoru Yamasaki in the late 1960’s and early 1970’s. (9-11-01) The World trade Center was located in Manhattan, NY. The Twin Towers were called the â€Å"Twin Towers† because they had the exact same everything,Read MoreThe Attack On The World Trade Center Bombing1092 Words   |  5 Pagesthroughout the world and at home. Seeing them around the world may have hurt, but not as bad as seeing it in your own backyard, when you and your neighbors are being targeted. By definition Terrorism is usually a small group who kills suddenly or secretively. Many terrorist attacks are the attack on the World Trade Center and Pentagon on the attack of September 11,2001, the Oklahoma City bombing, the 1993 World Trade Center Bombing, the Wall Street bombing and, the U.S.S. Cole bombings are some of theRead MoreThe World Trade Center Bombing Of 19931248 Words   |  5 PagesThe world trade center bombing of 1993, was a terrorist act orchestrated by Ramzi Youseff, (b. Abdul Basit Mahmoud Abdul Karim) a Kuwaiti national with ties to Iraq, Pakistan but considers himself a Palestinian. He spent time in the training camps of Al-Qaeda in Afghanistan where he mastered his skills in explosives; he has traveled the world as a Jihadist performing terrorist acts. The Players Yusuf became a ranking member of the terrorist organization Al-Qaeda who sought out the destructionRead More The 1993 World Trade Center Bombing Essay828 Words   |  4 PagesThe 1993 World Trade Center Bombing On February 26, 1993 at 12:18 pm in New York City, the first call was received at the Central Office from a street alarm box at the corner of West and Liberty Streets. The call was reporting a possible transformer vault (or manhole) explosion on West Street near the World Trade Center. As manhole explosions are common in wet whether, there was no hint of a major catastrophe until the phones never ceased to ring after aid had arrived to the site. NumerousRead MoreThe Boston Marathon Bombings And The World Trade Center1658 Words   |  7 PagesMarathon Bombings According to American Police Beat, â€Å"the average response time for an emergency call is 10 minutes† (Women s Self Defense Institute, 2014). When you think of the amount of time ten minutes actually is, you realize that that response time is not adequate. When it came to catastrophic situations like the 9/11 attack on the World Trade Center and the elementary school shooting at Sandy Hook, the police weren’t as quick as they strived to be. After the first bombing at the World TradeRead MoreThe Success Of A Financial Center1266 Words   |  6 PagesIn 1943 lawmakers had the idea of making world peace through trade and economic agreements. These towers were essentially a beam of light for the future of an uncertain New York economy. Although the idea of a financial center was conceived in the early 40s, Nelson and David Rockefeller didn’t pursue it until the early 1960s. The brothers sought a financial capital that companies around the world could trade and reach economic agreements through, as the name implied. This building would house bankingRead MoreThe Terrorist Attack On The World Trade Center1559 Words   |  7 Pagesterrorist attack on the World Trade Center that took place on February 26, 1993 and The Boston Marathon Bombing took place on April 15. 2013. I will also be providing an overview of the terrorist attack at the World Trade Center and the Boston Marathon Bombing. I will explain the lessons learned from each attack in my own opinion. I will also describe what protective measures were taken during the attacks to prevent further casualties and injuries. The attack on The World Trade Center took place at approximatelyRead MoreTerrorism: Changing Security in the United States 820 Words   |  4 PagesIn the past few decades, there have been various terrorist attacks throughout the world. Most importantly, countless acts of terrorism have been committed in the United States of America, that have gradually influenced the way the American security system and security at public buildings, public places, are run. Because of this act of terror, the American government has made protecting its citizens and country a top priority. These attacks, and the nations response to them security-wise, still