Film Review Movie Example | Topics and Well Written Essays - 500 words - 2

Film - Movie Review Example assume control over the film and his character is depicted as one doubting awful dark man who couldn't confide in the white jury in the court. Lee is later captured for the twofold homicide yet regardless of numerous endeavors made by the neighborhood dark pioneers to persuade Lee to take their assistance as opposed to depending on a white legal counselor, he stays unaffected and adheres to his picked attorney with the expectation this would spare him from the grip of racial separation. With the assistance of making delicate social issues like racial segregation and the death penalty significant highlights of the storyline and featuring a devoted cast, the chief of this film effectively oversees in making one of the most convincing movies everything being equal and getting the correct degree of energy and consideration from the watchers. Rather than burning through the hour of the watchers with running some eye-popping activity and bloodbath scenes on the screen, this film fundamenta lly targets passing on some important messages while removing care to remain from concentrating on an again and again rehashed kind of a plot. The intriguing point is that the messages are not passed on to the open like baked goods served in plates, rather it is dependent upon the general population to insightfully delve underneath the purposeful publicity depicted in the film by keenly relating with the well however out plot. In â€Å"The Time To Kill† the American Legal framework isn't depicted decidedly in many examples. In the first place, Lee himself is appeared as doubting the white appointed authorities in the court, in this way he winds up recruiting a white legal counselor for himself and rejects the assistance offered by the dark network. Also, there is one scene in the film in which Brigance, the white legal counselor employed by Lee, discloses to the appointed authorities the injury done to Lee’s girl by the attackers. During clarifying the cruel demonstrations, Brigance asks the jury, â€Å"Now envision she’s white.† (Ebert). This is a profoundly doubting kind of an explanation which plainly appears

Japans Purple Machine Essay -- Codes Communications Papers

Japan's Purple Machine Codes and figures have assumed numerous pivotal jobs in the previous 3000 years, ensuring the mysteries of caesars and laymen. In World War II various countries utilized cryptographic frameworks to disguise their mystery expectations and plans from according to adversaries all over. Cryptanalysts, nonetheless, unfazed by the multifaceted nature of the crypto-frameworks, worked perseveringly, attempting to discover any kind of shortcoming that would permit a break into the figure and uncover the insider facts contained inside. During the late 1930s two countries, Japan and the United States, were in a condition of serious exchanges in regards to different political clashes. The US attempting to in a roundabout way help the Allies set various conditions for Japan that kept her from getting urgent assets and setting out on its settled upon crucial its European companions. Amidst this, a machine figure, codenamed Purple was playing out a crucial job in the war making strategies for both Japan and the United States. A once in a while recounted tale about a mystery activity in the US associated with breaking Japan's most secure crypto-framework uncovers a genuinely exceptional arrangement of occasions that formed the result of WWII, yet additionally initiated the dispatch of various insight organizations for ensuring the residents of its countries and forestalling shock assaults, for example, the one on Pearl Harbor. Japan's New Cipher Machine In the mid 1930s, the Japanese Navy bought a business form of the German Enigma and continued to adjust it by including highlights which improved its security (Kahn 6). The framework that developed was one of the most secure cryptographic machines on the planet. The machine was codenamed Red by the US government and was utilized to scramble the most elevated level ... ...ng. Walk 01, 2004. http://www.faircount.com/web04/pearlharbor/pdfs/codebreakers.pdf Bring forth, A. David. Puzzler and Purple: How the Allies Broke German and Japanese Codes During the War. Walk 06, 2004. http://cadigweb.ew.usna.edu/Lwdj/papers/cryptoday/bring forth j,urple.ps Kahn, David. The Codebreakers. New York: Scribner, 1996. Kurzeja, Karen. Pearl Harbor and Ciphering Methods. Walk 1, 2004. http://raphael.math.uic.edu/Jeremy/sepulcher/contrib/kurzeja.html Momsen, Bill. Codebreaking and Secret Weapons in World War II. Walk 07, 2004. http://home.earthlink.net/â€nbrassl/3enigma.htm Perloff, James. Pearl Harbor. The New American. December 8, 1986. http://www.thenewamerican.com/offices/include/l 999/070499.htm Youthful, Frank Pierce. Fire and Blame at Pearl Harbor. The Responsibility Question. Walk 01, 2004. http://www.microworks.net/pacific/exceptional/flamel.htm

How to Create an Idea-Driven Organization

How to Create an Idea-Driven Organization Constant innovation is crucial for businesses who want to stay ahead of the competition. But how do you create a real culture of innovation? How do you foster a free exchange of knowledge and manage ideas efficiently? In this article, we’ll discuss how you can transform your business into a truly  idea-driven organization, using collaborative idea management and task management software. In their book “The Idea-Driven Organization”, award-winning authors Alan G. Robinson and Dean M. Schroeder discuss the power of ‘bottom-up ideas’, i.e. ideas generated by front-line employees  such as technical support agents, sales clerks, assembly-line workers, and all those other people who usually don’t get a say in important business decisions. If you want to turn your business into an idea-driven organization, the authors argue, it is exactly those front-line employees you need to engage. They are the ones who interact with your customers on a daily basis and know their problems, wishes and frustrations; they are the ones who are on the ground, on location, in the trenches; they are where the real work happens, which is why they are the first ones to notice when a process isn’t optimized or an important opportunity not realized. Enlarge this mind map summary of the book The Idea-Driven Organization to view the books key takeaways at a glance: Your browser is not able to display frames. Please visit THE IDEA-DRIVEN ORGANIZATION By Alan G. Robinson  Dean M. Schroeder on MindMeister. How to Create an Idea-Driven Organization If you want to follow the authors’ advice, your first challenge is to enable and encourage your front-line employees to share their valuable insights. Your second challenge is to group and prioritize these ideas in a meaningful way. Your third challenge is to implement ideas efficiently, creating a cycle of continuous improvement and innovation. Let’s look at all three of these challenges in turn and how you can use collaborative software tools to meet them successfully. 1. Facilitate the Exchange of Knowledge and Ideas Authors Robinson and Schroeder suggest the usage of an idea board, which can be used to collect and process ideas visually. Idea boards also help to keep ideas front and center, creating a certain social pressure to complete assigned tasks on time. While you can use a simple whiteboard in your meeting room for this purpose, web-based idea management software such as MindMeister brings this collaborative brainstorming process to a whole new level. Once you’ve set up a mind map to collect ideas, the map can be shared with front-line employees, who can access it no matter where they are located and which device they’re using. This way, even remote employees can provide valuable input. Thanks to the visual format of the mind map diagram, employees can also build on each other’s idea and draw inspiration from people they may have never even met in person. 2. Group and Prioritize Ideas One of the biggest advantages of idea management software is its flexibility. Idea mind maps are living documents that you can edit and update continuously. You can drag and drop individual ideas or whole branches to new positions in order to group them or separate them from the rest. A random side note added at the end of a huge branch can become the center of attention within seconds. Using colors, icons and format options you can then highlight ideas and assign priorities. If you’re using MindMeister’s opinions feature, you can also enlarge ideas based on the number of upvotes they’ve received. 3. Implement Ideas Efficiently Once you’ve prioritized ideas in MindMeister, you can drag and drop them into a connected project board in MeisterTask, a web-based team task management tool.   MeisterTask’s projects follow the popular Kanban layout but offer the flexibility needed to adapt them to your personal workflow. This way, you can set up an innovation pipeline that makes sense for your business, and efficiently move tasks through this pipeline until they’re completed. Connecting your idea mind map with your innovation pipeline not only enables you to turn ideas into tasks via drag and drop; it also ensures that those employees who contributed to the mind map are automatically invited to the project board and can follow the progress of their ideas. Such transparency fosters belief in the innovation process and thus encourages employees to keep participating in the future. Whether you’re trying to create the next big thing or are simply looking to improve your customers’ experience, you might be surprised how much you can gain by listening to your front-line employees. Using collaborative idea management and task management tools, you can then transform their ideas into results with unprecedented efficiency, giving your organization the competitive advantage it needs to grow and thrive. Create a Truly Idea-Driven Organization

Essay about Alcoholic Anonymous and Al-Anon Meetings

Alcoholic Anonymous and Al-Anon Groups Nicole P. Thompson SWK-339 Coker College Professor: Jean D. Keefe April 13, 2009 Abstract Alcoholics Anonymous (AA) and Al-Anon groups have helped a lot of people become sober, and to deal with an alcoholic family member. It takes a lot for a person to first admit to having a drinking problem, and then share their experiences with a room full of people. If they want help, that is what they have to do. Research on two AA meetings provided a lot of knowledge and understanding. Alcoholic Anonymous and Al-Anon Groups The purpose of this research paper was to attend two support group meetings and share my experiences. The meetings that were to be attended were an Alcoholics Anonymous†¦show more content†¦The smoke in the room was so bad that some of the observers were wiping their eyes. After the preamble, the Twelve Steps were recited by an AA member. These steps are basically what the members live by to become and remain sober. The first step is: We admitted we were powerless over alcohol-that our lives had become unmanageable. This step is the hardest because we all live in denial when it comes to admitting our wrongdoings to others. It is even harder when it is something that we like to do. Everything that was recited aloud was done by a different member of the group. The Twelve Traditions, The Promises of the Big Book of AA, the Thoughts of the Day, Meditations, and the Daily Reflections followed. After a member read or spoke, they were thanked by the other members in unison. Everyone went around the table and introduced themselves by first name and then stated that they were an alcoholic. We, the observers, also introduced ourselves and the reason for our visit out of respect. That was a little special to me. The time for sharing was next. The chairman asked that it be five minutes or less, and not use obsessive profanity. Several people did go over the five minute mark, but there was no obsessive profanity. The subject was God or a Higher Power. The first member stated that the meetings are what keep him going. When he runs into a problem he prays to God, who is his higher power. He says that when he prays andShow MoreRelatedAlcoholism As A Family Disease1368 Words   |  6 Pagesconcerned the most about the alcoholic are affected the most (Al-Anon Family Group, 2008). For this reason, Al-Anon offers peer support in an environment of hope, strength and offers experience in managing an alcoholic loved one (Al-Anon Family Group, 2008). This paper presents a brief history of the Al-Anon self-help recovery program for anyone affected by an alcoholic or alcohol abuser, how the meetings are organized, and the experiential observation of two different meeting in the greater area of AustinRead MoreAlanon Family Groups976 Words   |  4 PagesBrenda Smith Dr. Donna Goodwin Speech Communication I 29 February 2012 Al-Anon Family Groups There are 12 million alcoholics in the United States. That means that 40 to 50 million friends and family members also suffer from alcoholism and its affects. The help for alcoholics is Alcoholics Anonymous and the help for the non-alcoholic is the Al-Anon recovery program. I am here tonight to tell you about the Al-Anon recovery process. It is a free, 100% guaranteed life changing program thatRead MoreA Research Study On Prevention1432 Words   |  6 PagesI’ve found that prevention is the key to treatment. Here are some suggestions that I propose. Firstly, I suggest that the communities of San Juan County work together to educate the youth early and de-romanticize the drinking experience by having Al anon speakers, speak about the dangers. Real life experiences are proven to hold a greater impact on an audience rather than just some literature. There are 37 states so far to require some sort of drug and alcohol prevention in the classrooms. AlthoughRead MoreWomen s Serenity Group Of Alcoholics Anonymous1585 Words   |  7 PagesI attended my first 12 Step Meeting on September 20, 2016, the Women’s Serenity Group of Alcoholics Anonymous. It was held at the Providence Presbyterian Church and was an open meeting for women only. My second 12 Step Meeting was a Narcotics Anonymous Meeting on September 30, 2016. This was an open meeting at Quail Hollow Presbyterian Church called Back to Basics. My third 12 Step Meeting was an open Al-Anon Meeting held at St Matthews Catholic Church on October 3, 2016. I was very apprehensiveRead MoreFamilies Find Hope in Their Communities Essay2046 Words   |  9 Pageseventually became known as Alcoholics Anonymous (Alcoholics Anonymous World Services, Inc., 2012). Through awareness communities began to embrace Alcoholics Anonymous and Al-Anon which provides families with the support needed to achieve hopefulness instead of hopelessness. Alcoholics Anonymous celebrate the founding date as being June 10, 1935 (Branscum Sharma, 2010). The fellowship transpired when Bill W. and Dr. Bob, gained the knowledge needed to assist alcoholics to achieve sobriety throughRead MoreAlcoholism And Their Effects On Alcoholism Essay1326 Words   |  6 Pages for instance; the alcoholic in the family who does not want to seek help or change their ways cannot be forced into change. In my case my father’s drinking also ruined his marriages. Alcoholism depresses the family, and pulls them apart. I feel that it can be learned from this interview that people who have problems with alcoholism are not necessarily bad people, they just simply have a problem that they are unable to control. It is a disease. Alcoholics Anonymous Meeting As part of my researchRead MoreBenefits Of Attending Three Support Meetings1585 Words   |  7 Pagesattending three support group meetings. I attended an Alcoholics Anonymous (AA), Narcotics Anonymous (NA), and a Nar Anon meeting. Two of the meetings were open and one was closed. Please note that an open meeting is a meeting where the general public is allowed to attend and a closed meeting is designated for a specific group of people. This paper will explore my feelings and experiences during this experience. Demographic The first meeting I attended was a closed NA meeting. It was held at a facilityRead MoreTreatment Options For Aid Individuals With Substance Problems788 Words   |  4 Pagesinclude Alcoholics Anonymous (AA), Narcotics Anonymous (NA), and Al-Anon, which is for friends and families of alcoholics (The Addiction Recovery Guide, 2015). A study conducted by Kelly, Stout, and Slaymaker, looked at the effectiveness of 12-step programs starting with intake, 3 months, 6 months, and 12 months. Participants were emerging adults so varied between 18-24 years of age. 303 participants were included in the study. They were able to gather that 36% of individuals attended meetings priorRead MoreEmotional Distress Of Loved Ones Of Addicts3151 Words   |  13 Pagescause a transition to addiction. 2. Al-Anon, M. Anthony- AL-ANON is a self-help program for the spouse, family, and friends of the alcoholic. The sole qualification for membership is that their lives have been or are being deeply affected by close contact with an alcoholic. This program is to go hand in hand with AA (Alcoholics Anonymous) program in order to provide ultimate growth for the addict and loved one. Alcoholism deeply effects America, for every alcoholic, at least four people are deeplyRead MoreAddiction : Drug Abuse, Tolerance, And Addiction2246 Words   |  9 Pagesprograms or groups such as alcoholics anonymous. The Alano Club of Portland has been a leading source of Twelve-Step recovery support in Portland for 60 years and counting. â€Å"Each month more than 10,000 visitors find hope, healing, and solutions in our rooms.† (â€Å"Who We Are†). The only requirement to join these groups are that you have been affected by addiction, as they are all non discriminate, meaning everyone is we lcome. In the Twelve traditions of alcoholics anonymous, tradition number seven tells

The Organization And Businesses Employee Turnover Cap

Introduction The compose research imposes that the organization and businesses incorporates employee turnover cap. DeNicco (2015) study reports an increase in the unemployment rate will decrease the odds of economic job recovery. Nevertheless, the organization needs to encourage managers to interact with employees in order to boast the morale and job satisfaction as well as the organization and performances (Millan, Hessels, Thurik, Aguado, 2011). The effect of communication, is a viral mechanism towards any business success (Woods,2014) Moreover, the importance of an incentive program in business will make employees feel valve within the organization (Baumann, 2014). When the organization consults with its workforce, the level of retention will increase and productivity demand increase the company’s reputation. Human Resource Management The basic foundation of every business and organization is the Human Resource department. Human Resource managers manage workers within the organization in addition to the operation, and employment payroll aspects (Woods,2015). In Jiang, Lepak, Han, Hong, Kim, and Winkler (2012) clarifies the importance of building a relationship across leaders and employees. Figure 1 a relationship between HR practices within HR programs (Jiang, Lepak, et.al, 2012) illustrate components maintain by the HR system. However, the theoretical impulses do not reference a policy of retaining key workers. Maximizing Authority The organization strategies waysShow MoreRelatedEssay On E-Learning1055 Words   |  5 PagesPerceptions of E-learning by Management Trainees in a Small, Fast-Food Restaurant Small businesses in the United States are significant drivers of economic growth, job creation, wealth, and the embodiment of the â€Å"American Dream† (Chow Dunkelberg, 2011; Valadez, 2012). In 2013, The Small Business Administration estimated there were â€Å"28.8 million small businesses that accounted for 99.7 percent of U.S. employer firms, 33.6% of known export value ($471 billion out of $930 billion), 33.6% of knownRead MoreThe Importance of Compesantions and Benefits781 Words   |  3 PagesCompensations and Benefits Compensation and benefits are vital in maintaining morale/satisfaction, encourage performance, and organization loyalty. Furthermore, it helps an organization to internal and external equity and reduce turnover. FedEx is an industry leader in US air freight and maintain high revenue growth while controlling market share. As stated in the case, FedEx was changing the traditional pension plan to a cash balance plan due to recent accounting rule changes and employees desiredRead MoreNotes On Amana Growth Fund Essay1298 Words   |  6 PagesAmana Growth Fund (AMAGX) is an Islamic Growth Fund that favors large-cap investments. AMAGX seeks high-quality companies with sustainable growth rates, with free cash flows, and strong balance sheets. Companies free of excess debt are more likely to have low price volatility and constant rising dividends. Amana Growth Fund advocates ethical investing to avoid crises of reputational damage, higher costs, lost production, and fraudulent operations. Am ana Growth Funds Trust is the first and largestRead MoreMoving Human Resources into an Employee Empowerment Culture855 Words   |  3 PagesSituation Moving Human Resources into an Employee Empowerment Culture Issue- Employees are no longer content to work in an environment of adversity and autocracy. Instead, the decade-long tradition of the Human Rights Movement for more than one generation lets individuals know that empowerment, change, respect, and actualization are powerful tools that will not only benefit employees, but increase productivity and profits for owners and managers. This has been the case for Yammer, the San FranciscoRead MoreIndividual Employment Opportunity Act An Employer1587 Words   |  7 PagesCompensation is one of the most important aspects of business. It attracts, motivates, and retains skilled employees; therefore, evaluating compensation correctly to meet the needs of the business and satisfy the wants of the employee is also extremely important. The aspects that Echo Inc. should consider when evaluating their compensation practices are the different limitations placed on pay, the benefits that are required by the government, optional benefits, and the differ ent pay for performanceRead MoreUnderstanding And Addressing Employee Turnover Through Engagement2914 Words   |  12 PagesUnderstanding and Addressing Employee Turnover through Engagement Currently considered the Industry of Opportunity for 2014, the hospitality industry remains ever evolving; growth and opportunity abundant. Though it is a blossoming, promising industry, it has struggles like every other. Businesses all over the world find themselves attempting to understand their ongoing financial challenges and struggles. It is easy for anyone to look at the bottom line and recognize that a company is being negativelyRead MoreA Brief Note On Compensation And Benefits Plan2021 Words   |  9 Pagesare the organizational chart, point plan for of the indicated roles, salary survey for benchmark positions and job descriptions. The compensation range of the company is from $28,800 to $125,000. Benefits are becoming increasingly expensive for businesses to provide and â€Å"the range and options of benefits are changing rapidly, to include a flexible package arrangement (Wiatrowski, 1988).† While the alignment of the business strategy is shown through industry match of compensation in the 50 percentileRead MoreWal-Mart Health Care Dilemma3563 Words   |  15 Pagestreatment of its employees, suppliers, the environment, and the overall economic impact on communities. Wal-Mart has been criticized by some community groups, women’s rights groups, grassroots organizations, and labor unions, specifically for its extensive foreign product sourcing, low wages, low rates of employee health insurance enrollment, resistance to union representation, sexism, and management efforts to pressure employees to vote for specific parties during national elections. Wal-Mart, oneRead MoreCostco Case Study1753 W ords   |  8 Pagesthrough the warehouse club are in at lower prices than the average retailer, hence purchase of membership. Costco’s business model is to generate high sales while offering club members low pricing on items. The concept of rapid inventory turnover with operating efficiencies has enabled Costco to generate profitability at a lower profit margin, especially compared to traditional wholesalers, merchandisers and supercenters. The overall business model is innovate and effective. The modelRead MoreTalent Management, Work-Life Balance and Retention Strategies3829 Words   |  16 Pages--------------2-3 Influence of human resource strategies on retention--------------------------------------3-5 Using retention as a strategic HR tool ----------------------------------------------------------5-6 Talent management – a tool for employee retention ---------------------------------------6-7 Challenging assignments and retention ---------------------------------------------------------7 Work-life balance and retention -----------------------------------------------------------------8

Gay Marraige Free Essays

Please, Just imagine this. You’re young, it’s the start of summer and you’re out with your favorite group of friends, soaking up the sunshine and relaxing. You all decide to leave the park, and go for a stroll down to town. We will write a custom essay sample on Gay Marraige or any similar topic only for you Order Now You pass by a brightly lit up bar, it’s got music pumping through the doormen and it looks alive. Heart racing, you tell everyone you all should go in and check it out. You slowly walk through the door frame and can see happy people everywhere, men and women dancing to their hearts content. Your eyes scan the room and suddenly your eyes are fixed on a person. Their face is lit up with excitement of the moment, and then their eyes are fixed on you, they smile and call you over to dance. You follow them onto the dance floor and the best night of your life unfolds. It’s now been 3 years; you’re madly in love with that one person you met at the bar. You’re living together, loving every minute you spend with each other. You want to take a step forward, take it to the next level and spend the rest of your lives together, officially, legally. But you’re denied this opportunity by the government; same sex marriage is illegal in Australia. The bill that my party would like to put forward is to legalize same sex marriage. In my opinion, same sex marriage would be a great opportunity for social progress. Two people who love each other should be able to publicly celebrate their commitment. It does not and should not hurt anybody else if it was allowed, and denying them is a violation of freedom. Denying them this opportunity can cause serious psychological damage and can make them feel little and not a part of the community. By allowing same sex marriage, it helps adoption because there are any problems with gay couples choosing to conceive a child, since 2000 the adoption by same sex couples has doubled. Allowing same sex marriage will almost guarantee that the adoption rate will rise even higher. Gay marriage is recognized, supported and legal in twelve different countries already. Now it’s Australia’s turn to Jump onto the band wagon. Introduction of same- sex marriage laws has varied by Jurisdiction, being variously accomplished through a legislative change to marriage laws, a court ruling based on constitutional guarantees f equality, or by direct popular vote. By providing the opportunity of same sex marriage it gives both people in the relationship hospital access during an injury or illness. It will allow them to have family health benefits, taxation and inheritance rights. In all fairness it would benefit us all, as a community in many different ways and should be legalized. It will bring people together, give us all the equal rights we should be entitled to and will end happily in the long run. Help us all close the gap within same sex marriage, bring forward social progress and How to cite Gay Marraige, Papers

My Philosophy of Education free essay sample

One of the most successful methods is finding out what an applicants philosophy of education is; and whether it stood well with his/her school. Philosophy comes from two Greek words, Philips (love) and Shops (wisdom). In its general sagacity, Philosophy means, a love or craving for knowledge. As a young teacher I have come to experience many kinds of classroom segregation; stereotype and constructs within our society, and the education system. This hinders nation development and human resource capabilities; therefore, it has motivated me to formulate my own philosophy of education around the concept of creating nation builders.Through firsthand experience, I see where a child that lives in troubled communities usually follows its common lifestyle, some of which are usually not worthy of glorification and does nothing to boast nation growth and stability. In support of this view, (John Dewey 1 944) states: education is the continual circulation of social life. We will write a custom essay sample on My Philosophy of Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By this Dewey meant that education is stipulated by individual societies or culture, and what they value, and how they transfer this set of knowledge and beliefs to their successive generations.Just like the Greek Philosopher (Plato 427-347 BC), Dewey believed that humans are born with unfilled minds which need to be nurtured and molded. The Philosophies of Progressivism teach us that: The school is a microcosm, of the larger society. Therefore; taking into consideration this philosophical fact, then, it is clear we cannot yet determine what these children bring into schools, but we surely can control what they take with them from there.My objective is to educate students about the importance of self mobility, and nation building with reference to how participating in constructive activities will contribute to there well being and that of their children to come. My aspiration is drawn from several philosophical theories and ideas, however, for this paper will be mostly concentrating on a mixture of conventional and modern ideas such as; Pragmatism, Idealism, Realism, Humanism, and of course Futurism. To facilitate a logical sequence and for clarity purposes: will now look at each idea in details and then associate each with the education and learning process.Pragmatism: What determines our actions? (A 20th Century p hilosophical idea) This philosophical movement was started by the Americans, notably: Charles S. Price William James and John Dewey. They proposed the idea that people generally show signs of their thoughts through means of their physical action; therefore, for the Pragmatists, we think in the interest of our daily lives and the outcomes of our actions. The Pragmatists further stipulate that actions without thought behind it, is meaningless. In essence the term Pragmatism itself has roots in the word practical, suggesting the way thoughts manifest or work through action. O believe children are intrinsically willing to learn, and that is why as a teacher; it should be a priority to make ones self fully informed and aware of al the various external barriers that prevents children from reaching their full potential. Most of the Jamaican school children are not from communities that promotes nation building. In fact a lot Of these children have relatives one or few that linger on the road Sides, prematurely smoking and drinking, wasting their man power and lives away. Most children are unaware of the detrimental effe cts to their country, when the human resource is not fully sustained and in an effective manner. It is true however, that humans live by what they learn Cohn Dewey 1944) therefore, it is in the intention of this Hess to counter childrens social conditioning and provide alternative view on life for themselves and the country at large. Our children should know that they control the society, and what they think or expect of the society will be what the society gives them in return. Therefore, if they work hard and patriotically, then they will be able to contribute physically or mentally to nation building. And thus a safer crime free and affordable life for us all.Humanism The Humanists have made three major impacts on the education system, in that they proposed: free schooling, open classrooms and intolerance to allure. (Michael Manley 1971) opines every developing society must aim at free, compulsory, universal education as its highest national priority. The humanists emphasizes and envisions a world, where humans are highly advance and self reliance, they view humans as the mos t perfect and dominant being in the world; therefore, we must strive to reach a level where all our potentials are fully tap into. Human sits reject the ideas of super natural beings and wishful thinking, instead they suggest that we continuously educate and advance ourselves cause in the end, only our abilities can help us. We have all seen the many problems associated with been dependent, we depend on other countries to provide us with: food, energy and entertainment. The more dependent we become as a nation, is the poorer we get: Therefore; as a teacher one of my philosophy of education is to teach children about self reliance, and commerce, therefore; encouraging students to become productive adults.As our Jamaican philosopher and national hero, (Marcus Graver) mentioned, sitting down allowing the other nations to run away with everything, you will come a bunch of consumers. Repeatedly we all witness where the seller becomes richer, and the buyer becomes poorer. According to the scriptures the rich will become richer, and the poor become poorer. Idealism: In a sociological sense, idealism emphasizes how huma n ideas especially beliefs and values, shape society. The Idealists rejects material reality, and for them our realities OCCUr through the mind because it is what interprets stimuli and dictate to us an understanding.Since this is so, the Idealists curriculum emphasizes lectures/debates/discussions and other mental recesses in order for us to reach logical conclusions of our environmental truths. Like the Idealist, I think every child is unique and therefore one childs reality may not coincide with that of his peer. For instance, one child may view the drink bottle as half full; while is counterpart may believe to himself that the bottle is half empty. In other words, according to the Idealists when we discuss and debate our views, we can reach logical truths.Idealist sees the world as purely mental and spiritual, therefore; reality only exists in the mind. O agree with the Idealists, in the sense that what we mentally conceive will determine our actions in life. For instance, take a child who beliefs that he/she is a good for nothing and worthless person, that child if continues to have such a mind set; will never rise to his full potential and become an asset to his community and country. In contrast though, if that child should become exposed to alternative and inspirational outlook on life, he/she will strive to convert that positive energy into meaningful societal contributions.Most children are not motivated by their direct community and household embers to achieve their utmost. Therefore; I believe as a teacher that the school should promote discussions and lectures that stimulate a healthy mind. Realism: The Realist proposes that the universe exists and will be present whether or not there is a human mind to conceive it. In other words, absolute truth rest in the connection between the real world; its laws, natural order and our perception of stimuli. In fact the Realists contend that what we know comes from the real world. Thus from the Realist prospective, children should not just be fed with information; but rather be given the opportunities to go out investigate, analyze and interpret things for themselves. I strongly feel that the curriculum of the realist should be widely promoted in our classrooms, because as many prominent educators would say, hands on materials promote higher learning and appreciation of things in the environment. For instance, as teachers we should practice events such as careers day, whereby; children gets to experience the real life situation of being doctors, policeman, pilots, soldiers, teachers, farmer etc.These things will intrigue children, and titivated them into working hard academically and other wise, to have a career in such fields; hence, leading to nation building. Futurism: Many of our people especially the youths do not see for themselves a bright future. Therefore, Futurists are advocating for social and political reforms, where the younger generation can live free of social, religious and political injustices. As proposed by the Futurists, the use of curricular subjects such as economics, psychology, sociology and political science can create awareness and thus positive changes may occur for a better future.

Free Essays on Wireless Technology

Wireless networks use radio frequencies as an alternative to standard land-based Ethernet cabling. In a wireless network, also referred to as a â€Å"WLAN†, wireless access points are set up to act as transmitters to send data to wireless network cards installed on users’ PCs, appliances, or mobile devices anywhere on the network. Wireless networks offer the same services as a traditional wired network, as well as the added advantage of mobility. (Syracuse) Just as in a wired network environment, any device that requires a network connection must be equipped with a wireless network card. These connected devices communicate with each other through the wireless access point.(High) This access point must be physically wired and connected to the network through a high-speed interface. Wireless networking provides several advantages over a traditional wired network. Users have the advantage of mobility, meaning, users can physically move about the network using a mobile device while still maintaining a high speed an d reliable connection. Cabling problems are also no longer an issue. Wireless networks eliminate the need for the expensive and tedious costs of installation of high speed cabling. Cable faults are also eliminated because the need to replace faulty cabling is no longer needed. Wireless networks are often more quickly installed and the need to worry about office configurations and floor layouts is not as much of a concern. (Mobility) Even though wireless networking does provide several advantages over traditional cabled networking it is not without its disadvantages. Smaller bandwidth than traditional cabling, can often slow the network. Security is also an issue. While wireless networks can be encrypted, any wireless signal can be passively intercepted. And perhaps the biggest disadvantage of this technology is its reliability. All wireless signals suffer from the same problem, interference from and with ot... Free Essays on Wireless Technology Free Essays on Wireless Technology Wireless networks use radio frequencies as an alternative to standard land-based Ethernet cabling. In a wireless network, also referred to as a â€Å"WLAN†, wireless access points are set up to act as transmitters to send data to wireless network cards installed on users’ PCs, appliances, or mobile devices anywhere on the network. Wireless networks offer the same services as a traditional wired network, as well as the added advantage of mobility. (Syracuse) Just as in a wired network environment, any device that requires a network connection must be equipped with a wireless network card. These connected devices communicate with each other through the wireless access point.(High) This access point must be physically wired and connected to the network through a high-speed interface. Wireless networking provides several advantages over a traditional wired network. Users have the advantage of mobility, meaning, users can physically move about the network using a mobile device while still maintaining a high speed an d reliable connection. Cabling problems are also no longer an issue. Wireless networks eliminate the need for the expensive and tedious costs of installation of high speed cabling. Cable faults are also eliminated because the need to replace faulty cabling is no longer needed. Wireless networks are often more quickly installed and the need to worry about office configurations and floor layouts is not as much of a concern. (Mobility) Even though wireless networking does provide several advantages over traditional cabled networking it is not without its disadvantages. Smaller bandwidth than traditional cabling, can often slow the network. Security is also an issue. While wireless networks can be encrypted, any wireless signal can be passively intercepted. And perhaps the biggest disadvantage of this technology is its reliability. All wireless signals suffer from the same problem, interference from and with ot...

Understanding Ancient Maya Storage Systems

Understanding Ancient Maya Storage Systems A chultun (plural chultuns or  chultunes, chultunob in Mayan) is a bottle-shaped cavity, excavated by the ancient Maya into the soft limestone bedrock typical of the Maya area in the Yucatan peninsula. Archaeologists and historians report that chultuns were used for storage purposes, for rainwater or other things, and after abandonment for trash and sometimes even burials. Chultuns were early noted by westerners like Bishop  Diego de Landa, who in his â€Å"Relacion de las Cosas de Yucatan† (On the Things of Yucatan) describes how the Yucatec Maya dug deep wells near their houses and used them to store rainwater. Later explorers  John Lloyd Stephens and Frederick Catherwood  speculated during their trip in Yucatan about the purpose of such cavities and were told by local people that these were used to collect rainwater during the rainy season. The word chultun probably comes from the combination of two Yucatec Mayan words which mean rainwater and stone (chulub and tun). Another possibility, suggested by archaeologist Dennis E. Puleston, is that the term comes from the word for clean (tsul) and stone (tun). In modern Yucatecan Maya language, the term refers to a hole in the ground that is wet or holds water. Bottle-Shaped Chultuns Most of the chultuns in the northern Yucatn peninsula were large and bottle-shaped, a narrow neck and a wider, cylindrical body extending as much as 6 meters (20 feet) into the ground. These chultuns are usually located near residences, and their internal walls often have a thick layer of plaster to make them waterproof. A smaller plastered hole provided access to the interior subterranean chamber. Bottle-shaped chultuns were almost certainly used for water storage: in this part of the Yucatan, natural water sources called cenotes are absent. Ethnographic records (Matheny) illustrate that some modern bottle-shaped chultuns were built for just that purpose. Some ancient chultuns have huge capacities, ranging from 7 to 50 cubic meters (250-1765 cubic feet) of volume, capable of holding between 70,000-500,000 liters (16,000-110,000 gallons) of water. Shoe-Shaped Chultuns Shoe-shaped chultuns are found in the Maya lowlands of southern and eastern Yucatan, most dating to late Preclassic or Classic periods. Shoe-shaped chultuns have a cylindrical main shaft but also with a lateral chamber that extends out like the foot part of a boot. These are smaller than the bottle-shaped ones, only about 2 m (6 ft) deep, and they are typically unlined. They are dug into slightly elevated limestone bedrock and some have low stone walls built around the opening. Some of these have been found with tight-fitting lids. The construction seems to be intended not to keep water in but rather to keep water out; some of the lateral niches are large enough to hold large ceramic vessels. Purpose of the Shoe-Shaped Chultun The function of the shoe-shaped chultuns has been debated among archaeologists for some decades. Puleston suggested they were for food storage. Experiments on this use were carried out in the late 1970s, around the site of Tikal, where many shoe-shaped chultuns had been noted. Archaeologists dug chultuns using Maya technology and then used them to store crops such as maize, beans, and roots. Their experiment showed that although the subterranean chamber offered protection against plant parasites, local humidity levels made the crops such as maize decay very quickly, after only a few weeks. Experiments with seeds from the ramon or breadnut tree had better results: the seeds remained edible for several weeks without much damage. However, recent research has led scholars to believe that the breadnut tree did not play an important role in the Maya diet. It is possible that chultuns were used to store other types of food, ones that have a higher resistance to humidity, or only for a very short period of time. Dahlin and Litzinger proposed that chultuns could have been used for the preparation of fermented drinks such as maize-based chicha beer  since the chultuns internal microclimate seems particularly favorable for this kind of process. The fact that many chultuns have been found in the close proximity of public ceremonial areas in several sites of the Maya lowlands, could be an indication of their importance during communal gatherings when fermented beverages were most often served. The Importance of Chultuns Water was a scarce resource among the Maya in several regions, and chultuns were only part of their sophisticated water control systems. The Maya also built canals and dams, wells, and reservoirs, and terraces and raised fields to control and conserve water. The chultuns were very important resources to the Maya and may well have had a religious significance. Schlegel described the eroded remains of six figures carved into the plaster lining of a bottle-shaped chultun at the Maya site of Xkipeche. The largest one is a 57 cm (22 in) tall monkey; others include toads and frogs and a few have explicitly modeled genitalia. She postulates that the sculptures represent religious beliefs associated with water as a life-giving element. Source:AA.VV. 2011, Los Chultunes, in Arqueologia Maya Chase AF, Lucero LJ, Scarborough VL, Chase DZ, Cobos R, Dunning NP, Fedick SL, Fialko V, Gunn JD, Hegmon M et al. 2014. 2 Tropical Landscapes and the Ancient Maya: Diversity in Time and Space. Archeological Papers of the American Anthropological Association 24(1):11-29. Dahlin BH, and Litzinger WJ. 1986. Old Bottle, New Wine: The Function of Chultuns in the Maya Lowlands. American Antiquity 51(4):721-736. Matheny RT. 1971. Modern Chultun Construction in Western Campeche, Mexico. American Antiquity 36(4):473-475. Puleston DE. 1971. An Experimental Approach to the Function of Classic Maya Chultuns. American Antiquity 36(3):322-335. Schlegel S. 1997. Figuras de estuco en un chultun en Xkipche. Mexicon 19(6):117-119. Weiss-Krejci E, and Sabbas T. 2002. The Potential Role of Small Depressions as Water Storage Features in the Central Maya Lowlands. Latin American Antiquity 13(3):343-357.

Violence Among American Youths Essay Example | Topics and Well Written Essays - 750 words

Violence Among American Youths - Essay Example ates, homicide resulting from violence committed by or suffered by the youth has been identified as being identified as the second leading cause of death among American people aged between 15-24 years old. The increasing violence has also been identified as having a number of negative economic effects on the country’s economy. By exploring the different causes and effects of increasing levels of violence among the youth and children, this paper will seek to show that increasing violence among children and youth across the entire United States is having an adversely negative impact on the country’s economy. Media Exposure and Aggressive and Violent Behavior: There has been an intensely raging debate over the years as to the extent to which media violence has served to contribute as a major cause of children and youth violence and aggression. The exposure youth and children in the United States get to violent media has been noted to be extremely high. Different bodies have presented reports and advisories against media violence but these have largely been ignored. Some of these bodies include the AMA and the APA (Escobar-Chaves & Anderson, 2008). There have been numerous empirical studies conducted that have been able to establish links between aggression and media violence. These studies have all managed to reach the conclusion that media violence definitely increases aggressive behavior among youth and children. Poor Parenting: Various aspects of parenting have been identified as possibly contributing to the increased violent behavior among children and youth in the United States. These include poor supervision, parental disharmony in the home, limited involvement by parents in a child’s activities such as school plays and games, erratic and harsh discipline as well as the rejection of a child (Seifert, Ray & Schmidt, 2012). The effect of these poor parenting traits is that parents who exhibit these behaviors often tend to engage in various parent-child

Psychology Essay Example | Topics and Well Written Essays - 1000 words - 3

Psychology - Essay Example In that context the recent usage of scare tactics by some sections of the corporate world, media and politicians is an apt example of the usage of psychology knowledge and knowhow to influence public opinion and approach. The Health Debate It is a known fact that the healthcare is an issue of debate in the current American politics. The Obama administration wants to reform the healthcare system. However, there do exist people in the American political and corporate life who do not want these reforms to succeed. These people want the American people to oppose the healthcare reforms. These people are using the psychological weapon of scare tactics to make the people afraid of reforms and thereby oppose them (NPR, 2009). They are spreading the word that the reforms will make the healthcare system like the way it was during the Great Depression, when only the rich afforded medical care (NPR, 2009). In fact the opponents of health reforms are going as far as to claim that the system that these reforms will create will be somewhat like the health system existing in the communist countries. Some of them have gone as far as to say that the proposed reforms intend to convert the American democracy into a communist system. Thereby, by associating healthcare reforms with something bad that happened in the past or something that people hate and are scared of, these people are trying to scare the masses about the present reforms. This may cause some people to oppose the reforms (NPR, 2009). To put it simply, the opponents of healthcare reforms are using scare tactics. Psychological Importance The psychological importance of the media event under consideration is that it clearly shows the exploitation of psychological tactics by a section of the American politics, corporate life and media to scare people regarding the proposed health reforms and to make them go against the proposed reforms. The psychological weapon used by these opponents of the health reforms to subvert pub lic opinion is popularly known as the scare tactics. Scare Tactics Scare tactics is a psychological weapon that has been used by people since ages. It is based on the simple fact that fear is the most common human emotion. The human brain tends to remember the things or incidents that cause fear. In future when a person comes across a thing or incident that reminds him of the past incident that caused fear, the person responds to this stimulus by getting scared (Goleman, 1996). Suppose a person at some time in one’s life came across a poisonous snake and got scared. Then at some other time in the future the same person came across a rope lying in the dark. That person’s brain may associate that rope with the snake and may cause him to get scared, irrespective of the fact that the rope is not the snake. The use of this psychological phenomenon to achieve results in politics and social life is commonly known as scare tactics. Scientific Explanation of Scare Tactics The p art of the brain that stores the facts pertaining to past incidents and objects is the hippocampus. In contrast the part of the brain that stores the emotions associated with the past incidents and objects is called amygdale. For example if a person comes across a car accident, it is the hippocampus that stores the facts associated with the accident like the stretch of road on which the accident

Dyson Marketing Analysis

Dyson Marketing Analysis Dyson are currently the market follower in air treatment product, Dimplex Australia and DeLonghi Australia Pty Ltd are by far the dominant players cooling fans (Euromonitor, 2010) Dyson Ltd reported operating profits of $190 million Pounds in 2009, which gross from 90 million Pounds in 2008 and turnover shot up by 23 per cent to  £770m. An amount of $42 million Pounds were spent on research and development cost in 2009 after the soaring financial results as well as international expansion. (Russell, 2010) The company increased its market share by 60% in late 2009 when the new Air Multiplier fan was introduced in Australia. (Arnott, 2010) In Australia it won 64% of market, by value. (Finch, 2010) Also, sales were increased further in the early months of 2010 as the result of new handheld vacuums launched. Since the company is an appliances manufacturer, it uses technological and functional aspect of the product to position them as a premium appliances manufacturing product to compete with competitors.(Euromonitor, 2010) Hence, Dyson are competing on a technological product based industry with its primary rival, Hoovers where they tried to imitate a Dysons product and was filed a patent infringement. In addition, the company emphasize on design to differentiate their product with competitors by its aesthetic design. (Dyson, 2010) 2.0 Dyson Air Multiplier (Functions, attributes and benefits) According to Dyson, as a general core functions of the Air Multiplier it generate air and produce an air flow just like a normal fan. However, what differentiates the Dysons Air Multiplier fan and the conventional fan is that it has no blades. Instead the Air Multiplier draws air in at the base through a mixed flow impellor as below. Dysons Air Multiplier Functions and Attributes A combination of the technologies used in jet engines where it accelerates air over a 16 ° airfoil-shaped ramp. While exiting the loop amplifier, the jet pulls air from behind the fan into the airflow. (Dyson, 2010) At the same time, the surrounding air from the front and sides of the machine is forced into the air stream and exaggerates air 15 times, expelling 405 litres of cool, smooth and uninterrupted air every second. (Dyson, 2010) The Dyson Air Multiplier is energy-efficient product that uses 98% less power than air conditioning using brushless motor. (Hickman, 2009) Compared to normal fans, the blades are only wired to run at just two or three settings where it is not efficient to produce powerful airflow and its not convenient to clean. Hence, without the blades means its safe and simple to clean. A picture below shows how Dyson Air Multiplier works compare to a conventional fan. Picture show a conventional fan spinning blades chops the air causing annoying buffeting Picture showing Air Multiplier using airfoil technology without blades hence producing steady stream of smooth air Dyson Air Multiplier fan is probably the biggest innovations in household fans since fan was created in 1882. This is because it eliminates the fan blades as well as the buffering and turbulence which built on a normal electric fan. It also very hygienic where it is easily clean with just a cloth since it has no blades. (Dyson, 2010) 3.0 Target Market Segmentation 3.1 Illustration of brand position of Dyson. High perceived quality and status Limited Service Extensive Less Personal personalised service Low perceived Quality and status Segment 1 Segment 2 Name of segment Business Household use Geographic Status Nationwide Nationwide Density Urban, Suburban Demographic Male and Female Aged 25-45 Middle-high income, Designers Male and Female, Private use, Family use, New parents, Middle-high Income, High socioeconomic status, traditional and conventional family lifestyles Behaviour attitude towards brand consciousness Comfortable environment Convenience Customer Service Convenience Interest Safety Usage and Benefits of Air Multiplier Fan Businesses acquire Air multiplier fan to improve the environment in their workplaces (e.g office, hospitals, laboratories, etc). Private users utilise Dyson to improve their lifestyle comfortability, safety, high quality lifestyles. Psychographic To achieve comfort in the workplace and improvements in customer service and relations Trying to use modern technological equipment Help Satisfy people who are fashionable Sensitive to technology Keeping up with the new-to-the-world products. Basic needs(convenience) Esteem needs Safety needs 3.2 Summary Of Target Market Chosen 4.0 Dysons Air Multiplier Fan Development Process New product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. (Crawford, 2008) It may be include modification of an existing product or development of new product. 4.1 Idea Generation and Opportunity Identification In an Interview, James Dyson mentioned that he hated the current fan model due to its unimproved attributes and features and theyre hard to clean. (Messina, 2009)Hence, the inspiration for the Air Multiplier came from the Dyson Airblade hand dryer launched in March 2008.(VedrisAvenell,2009) This product works by generating a thin sheet of air moving at 400mph that scrapes water off the users hand. As mentioned by Dyson SEA managing director, Ross Cameron Traditional fans only chop at the air and it can get irritating and this is something people didnt realize until we brought it to their attention. (Dyson, 2010) 4.2 Concept Generation and Evaluations The idea behind Dyson Airblade was to produce a thin, high-speed sheet of air that drags surrounding air through the Dyson Air Multiplier fan, a process known as inducement.(Dyson,2010) Hence, the airflow leaves the product and then drags along more flow, a process known as entrainment. The process eliminates the need for the blades of a common fan. Dyson started with the thought of pressurized air engineering, forcing it through narrow aperture to create jets. However, it doesnt produce a powerful air to work in a fan. Hence, Dyson comes out with the concept of using Coanda effect (Dyson, 2009) Henri Coanda, defined Coanda Effect, as a stream of air at high velocity will attach to a curved surface rather than follow a straight line in its original direction. (Day, 2008) This stream will also entrain air from around it to increase the overall mass flow rate of the stream of air. 4.3 Concept Testing Dyson conduct their research by using Concept Screening Tests to the interviewees. (Dyson, 2009) The purpose they use this method is to plumb the depths and range of user attitudes and beliefs. A series of question like functional attributes and benefits of a fan provided to consumer were asked. Also, the purchase intent and likelihood of trial is measure as well. (Dyson, 2009) This is to generate ideas for the product and screen new product concepts so that unnecessary features can be avoid. Concept testing lays the foundation upon which benchmarking can be carried out in the future. 4.4 Sales Forecasting One method of forecasting sales is using test market. Dyson introduced the Air Multiplier in Australia as the test market. They forecasted that it will be a great success due to the coming summer in Australia and the tendency of trying new product. (Vedris, 2009) By using ATAR model we are able to calculate the forecasted sale. By using ATAR model, forecasted sales can be predicted Awareness Dyson launch a viral marketing in Youtube before the launch of Air Multiplier. Instead of focusing its high technology features, they show a balloon pass through the annular ring of Air Multiplier to show how cool will a bladeless fan can be. Results show high awareness as there were more than 1 million views in their video (Refer Appendix 8) 380k viewers / 1.2 million viewer = 32% Trial Market Value of Air Treatment Product (fan) will be used as a benchmark to calculate trial of the product (Refer Appendix 2 ) $A1259mil + $A1327.2mil = $A2586.2mil / $A1327.2 mil =1.95% Availability Air Multiplier is available in most electrical retail store throughout the world and Dysons online store. (Dyson, 2010 ) Repeat Purchase Since Dyson Air Multiplier only launched for a year, and with its durability claim by Dyson for its lifespan of 10 years, it is not likely a consumer will purchase until a long-term product line has made. Market Share = Aw x T x Av x T x 32% Percent awareness after one year x 1.95% Percent of aware owners who will try product x 70% Percent availability at retailers (Myers, David Jones, The Good Guys and Harvey Norman are will be available in every of these outlets in Australia) x 0% Percent of triers who will buy a second unit Forecasted sales = 4.37% The results were later show a 64% market value solely in Australia. (Finch, 2010) 4.5 Dyson Air Multiplier Product Protocol By carefully understand and researching the voice of customer (VOC) needs and want, Dyson has produced a list of functions and features before production to effectively cater for the market. (Dyson, 2010) Features and functions Benefit Bladeless Safer to operate especially to children Reduces parts hence more energy efficient No Buffeting Uninterrupted stream of air that doesnt distract Touch tilt technology ( Easy to Operate) Adjust easily with a touch of the hand Hygienic Simple loop making it easy to clean Oscillation control A simple press of button, the Dyson Air Multiplier can oscillate through 90 degree. Variable airflow Air Speed can be precisely adjusted up or down Powerful Produce 15 more efficient than a common fan. Hence, fan does not need to be near to user After carefully analyze the customers attributes, it is then converted into engineering characteristic. 4.6 Protoype Concept Design Dyson engineers used ANSYS FLUENT computational fluid dynamics (CFD) from ANSYS, Inc. to use as prototype testing instead of using physical prototype which saves costs. The team uses CFD simulations to perfect the ramp angle. (ANSYS, 2010)Also, Dyson Engineers focused on other 3 major platforms which have the most impact on the fan performance: the size of the gap in the annular ring internal profile of the ring, which affects the flow of the air the profile of the external ramp Overall, Air Multiplier performance has improved and physical testing was used to validate the final design and results interrelated well with CFD analysis. Also, laser Doppler anemometry (LDA) also used to plot the airspeed and direction of the final design. Prototype testing will be conduct to ensure a quality control. 4.7 Product Prototype Design There are a team of 350 Dysons engineers developed the Air Multiplier. In addition, there have been hundreds of prototypes tested to determine the ideal dimensions of the ramp angle, the width and the amplifier loop. (Vedris, 2009) The team start as models made from card and foam. Later they use SLS (Selected Laser Sintering) a rapid prototyping technique that molds plastic or ceramic particles together to form a fully-working model. (Dyson, 2010) A front view of the fan assembly comprises an annular nozzle and a device creating an air flow through the nozzle, the nozzle comprising an interior passage which includes a Coanda surface to provide an amplifying region utilizing the Coanda effect. (Refer Picture1 and 2) Hence, with the simple loop design an air current is generated and a cooling effect is created without requiring a blade. (Refer picture 3) Picture1 Picture 2 The air current produced by the Air Multiplier is more linear with low turbulence and hence a user can feel the cooling effect even at a distance and the efficiency of the fan also increases. (Refer Picture 3) So, the user can place the Air Multiplier distance away from them and still be able to enjoy the cooling effect from Air Multiplier. Also, it results an entrainment of air surrounding the annular loop to maintain a smooth overall air. Picture 3 The interior passage of the Air Multiplier is continuous. So it allows smooth air flow within the annular loop and this reduces the complexity of the fan assembly and manufacturing cost. (Refer picture 3) 4.8 Test Marketing A prototype was used to test on how the users react towards the product. Dyson provide the prototype for a group of people to engage with the product without telling them what the product is. (Dyson, 2009) Dyson discovered that the focus group responds in a positive feedback saying they can feel the difference compare to conventional fan. (Refer Appendix 1) Dyson launch Air Multiplier in Sydney, Australia as the first market to test the product. The reason they chose Australia because of the timing and the consumer willingness to try new technology. (Vedris, 2009) Hence, Choosing Australia as the test market location will enable Dyson to understand the market. The results were doubled as the demand for Air Multiplier from the retailers was increased. (Vedris, 2009) 4.9 Product Launch James Dyson, the owner of Dyson also flew to Sydney for the launch of the new Air Multiplier. (Vedris, 2009) The launch of Dyson Air Multiplier in Australia sets in most Eastern Australia retail store. (Avenell, 2009) In addition, with the hottest weather in November 2009 where consumers start to consider and purchase Dyson Air Multiplier. Air Multiplier is set to be launch in Japan and Germany after the successful growth in Australia. (Vedris, 2009) One of the keys to the success of an innovative product has been shown to be in securing the attention of a socio-economic group who could be called opinion leaders. These people are shown to have a more elevated social standing than those around them and keen to explore new things. (Refer Appendix 6)These people are talkers and others will follow their advice and example. Dysons ability to communicate their product to these opinion leaders played an essential role in product launch. They have the influence to persuade and educate the other users and eventually consider Air Multiplier. 5.0 Marketing Mix Strategy 5.1 Product As a customer based product, Dyson aims to focus on customer needs by creating innovative products that meet these different needs. After successfully launching the vacuum cleaners, Dyson can see opportunities for the bladeless fan since customers are constantly looking for new and improved products and companies are always needed to fill this void (Prabhu 2008). So far, the bladeless revolution is new to the market and the concept is unique, which is why the company has so much marketing potential due to the fact it is the market leader in the market (Datamonitor Dyson Ltd company profile, 2009). Dyson showcased its Air Multiplier bladeless fan at the IFA trade show in Berlin to match their expected and intended positioning strategy (refer to Appendix 5). The benefit and unique selling point of this tech is the lack of buffeting (caused by a regular fans blades) is noticeable when its pointed out (Dennis 2009). The fan is safe to use and it has an international accreditation from UL, the trusted resource across the globe for product safety certification (Mason 2010). As a result of growth in the technology innovative industry (Jimenez 2010), Dysons product mix has been placed within the growth stage of the Product Life Cycle. As Dyson continues to expand globally, it continues to build upon its mass market through its unique features along with the support of its strong brand image. Furthermore, Dyson has successfully protected its core product from potential substitutes; Dyson augmented product includes additional services that support the customers needs such as 247 support around the world to differentiate its superior technology and a 2 year warranty (Dyson 2010).This strengthens the overall product model and firms Dysons competitive position .The product is still pending for its patent but it is expected Dyson to be granted a patent for its Air Multiplier. 5.2 Price This radical and innovative bladeless fan has been shown to be in securing the attention of the technology savvy people the early adopter (Bulik 2010). They are keen to explore new things so are willing to pay a higher price for innovative products. Dysons ability to communicate their product to these early adopters played an essential role in sensational sales (refer to Appendix 6). Dysons decision to price the products in a higher price bracket is based on the perceived value consumers associate with Dyson product mix. Setting the products at a high price reflects the high quality image Dyson wishes to portray through the product provided and the strategies implemented throughout the marketing mix. This justifies Dysons decision to aim for a premium overall pricing strategy; using prestige pricing will enable Dyson to become more of an indulgent perspective to correlate with customer perceptions. The company is now charging $300 USD per fan and Dyson believes that the value obtained through the products and services provided will be of value to or above the prices charged (Kotler et al.2006). According to the Homeworld Business annual census, the portable fan industry had $527 million in annual sales in 2009. Dysons pricing strategy utilised the best interest of the companys projected sales targets and marketing objectives. However, Price does seem to be the main deterrent for buyers. Consumer Reports wrote simply in its review: the device is cool, but too pricey. (Smith 2010). Dyson has already differentiated them in the present market, and information technology can help them enhance on this. Surveys could be conducted by interviewing people how much they are willing to pay. Once this was established, the price could be set based on the consumers perceived value of both products. Focusing on creating value for the consumer through the products and service is vital for justifying selling the products at a premium price and achieving a higher profit margin in the long term. 5.3 Marketing communication Dyson has communicated benefits of the Air Multiplier bladeless fan to consumers through tailored ad campaigns, internet marketing, viral marketing, personal selling and social media channels. However, the company mainly used the role of the press to promote the fan (Beth 2010). This is because Journalists seemed to be the first to see the potential of a new invention and press coverage was therefore the best way of convincing the public. People are far more likely to believe someone who has tested something for themselves and it is assumed that a journalist has done that. Moreover, one of the notable features of Dysons bladeless fans success with press coverage was his personal involvement in giving interviews and to demonstrate how the fan actually works (refer to Appendix 7). The company also make use of showcases to reach the niche market such as their engineers showing how inducement and entrainment works on the Air Multiplier fan. The video has reached more than 130,000 people around the world to watch it (refer to Appendix 8). Also, Dysons design has won numerous scientific awards such as GOOD DESIGN and The World Architecture News Awards etc (Kendall 2010). All these awards enhance their products credibility. In order to reach customers globally and to show that they are a global based firm, Dyson made use of the internet to reach customers. They have an individual online websites in more than 60 countries, plus an international version. For instance, Dysons website invites consumers to sign up so that they could receive regular updates of the products and the company which makes it more personal. Campaign such as The James Dyson Award is being used. It is an international design award that celebrates, encourages and inspires the next generation of design engineers. (JamesDysonAward, 2010). All these campaigns have kept the brands core equity intact and create positive publicity to the company and therefore can bring sales to the company and increase brand loyalty ( Miao 2004). 5.4 Distribution Dyson Air Multiplier has limited distribution, available only through the company website and in selected outlets so as to maintain the premium positioning of the product. The shipping fee is free when customers order online. Dyson has a reliable supplier, Perrite has supplied product to Dyson since 1995. It is a very strong company with colour and development work carried out in Malaysia and at the UK laboratory, and local supply and support from Perrite Malaysia (Cork 2010). Therefore Dyson can readily meet the needs and reduce the chances of delays for consumer deliveries. Their distribution company is also dependable which specializes in moving fragile and sensitive technological goods. It also provides fast and direct link to distributors all over the world. Dyson have placed primary importance on developing a strong and consistent brand image, whereby portraying they are able to satisfy the customers needs for their targeted market. This is accomplished via displaying prototype s of the fan in retailers. An exclusive/ selective distribution approach will be adopted for the private purchases of the unit, for commercial use. The advantage of this approach is in keeping with the pricing strategy which aims to skim the private purchase market, sales reps will be able to lend advice and guide in training of product use as well as promoting the product while reserving the high esteem and prestigious, innovative brand image (Perreault, W.D, Jr. et al, 2008). 6.0 Conclusion As a conclusion, Dyson Air Multiplier made success to the market throughout the world. The company shows a rise in their market share of 23% and a steady growth on revenue. Air Multiplier also shows marvellous results in Australia by having a market share of 64%. Consumer reacts positively on Air Multiplier on its radical innovation bringing convenience and safety to the people. Furthermore, choosing Australia as a test market proves its success as the launch time is approaching to summer season where consumer needs fans. In order to further its competitive advantage, the idea would be to enhance the product by reducing the noise level and to provide a silent air flow. By enhancing the fan features and ultimately redesigning it, the product will attract consumers and dominate market share. Being in an innovative industry, they impact directly on market price. It is expected that price elasticity will be relatively low up to a certain threshold until buyers then opt for old-style bladed fans. Therefore, Dyson should reduce their selling price. Dyson can cut down the cost dramatically by the effective management of information system. Information technology is a powerful and efficient tool to reduce the documenting cost and can help in easy accessibility of information in various sections of the organization (Hansen et al., 1999). In addition, it is recommended Dyson revised their distribution channel to create market opportunities and expand their market widely. From these studies, it is apparent that the Air Multiplier fan has had tremendous success per volume of sales and sales will continue to grow in the future 7.0 Appendix Appendix 1 Appendix 2 Appendix 3 Advantage of Using computational fluid dynamics (CFD) The advantage of using CFD is the CFD model can be created in one day and performance can be evaluated overnight. Also, it provides fluid flow velocity and the ability to visualize fluid flow throughout the solution domain which helps engineers to gain an understanding of the design. Appendix 4 Background of the Invention (Under Product Design) Conventional fan was made as benchmark to the Air Multiplier. Firstly, conventional desk fans are often 30 cm in diameter and are usually free standing. (Refer Picture 1 ) The movement and circulation of the air creates a breeze, result a cooling effect as heat is dissipated through convection. (http://www.patentstorm.us/patents/6183204/description.html)The conventional fans have safety features such as the cage around the blades to protect user from injuring themselves. One disadvantage of the conventional fan is that the air flow produced is not felt uniformly due to variations across the blade surface. Another disadvantage is that user needs to place the fan close to them in order to have a cooling effect. Also, the shape and structure of a desk fan reduces the working area available and blockage of natural light from reaching the desk area. Appendix 5 -Dysons tradeshow. Source: viewed 20th October, 2010. Appendix 6-Dysons Air Multiplier bladeless fan mainly aim at technology savvy people i.e. early adopters. Source: viewed 17th October, 2010. Appendix 7-James Dyson giving interviews and to demonstrate how the fan actually works. Souce: http://www.youtube.com/watch?v=0DFShQA50j8 viewed 20th October, 2010. Appendix 8- Showcase to show how inducement and entrainment works on the Air Multiplier fan. Adapted from http://www.youtube.com/watch?v=4WNcjkZ6d0wfeature=player_embedded

Movie Review Of Sin City Film Studies Essay

The film ‘Sin City ‘ directed by three manager that is Frank Miller, Robert Rodriguez and Quentin Tarantino. Frank Miller was born in the twelvemonth of 1957 January 27 in Olney, Maryland. He is a amusing book author and besides an creative person. He is a celebrated dark movie manager and cartoon strips author. Fictional characters and films that created by Frank Miller is ‘Sin City ‘ , ‘Elektra ‘ and ‘Martha Washington ‘ . Robert Rodriguez was born in the twelvemonth 1968 June 20. He is an American Film manager and besides a instrumentalist for his films. Ever after his male parent bought him the first VCRs, he start to acquire interested with movie devising. Quentin Tarantino was born in the twelvemonth of 1963 March 27. He is a movie manager who utilizes nonlinear plot line and love to direct violent films. He won an Academy Award for his interesting movie. The chief subject of this film ‘Sin City ‘ is about violent viol ent death in the City. In this Sin City film, there are several parts of killing scene that deliver violent actions. The first portion killing scene is on top of the penthouse, a smart handsome cat have oning a suit offering a coffin nail to a beautiful lady have oning a ruddy dinner frock. In a minute subsequently, the cat shoots her and holds her stopping point in his arm until she is gone. The 2nd killing scene happens in the warehouse country. Hartigan is a police officer who wanted to salvage an 11 old ages old miss name Nancy which caught by a kid slayer name Roark. Somehow Hartigan is stop by his spouse Bob as because Bob do n't desire to acquire himself kill. Hartigan is being shoot by his spouse Bob as he ‘s the informer. Nancy lay on Hartigan laps and he knows she ‘ll be safe. The 3rd killing scene happens to Goldie, lover of Marv who is found decease the following forenoon beside him. Marv wanted a retaliation on the individual who kills Goldie but he is stop by Lucille, which is his parole officer. Surprisingly, Marv is being attack by a miss which looks likewise as Goldie. Marv hunt for Roark household farm a immature adult male name Kevin which is the individual who kills Goldie. Marv squad up with Wendy to pay a retaliation for Goldie. He is charge for killing Kevin and central. At last, he is sentence to decease in an electric chair. The 4th scene happens in Shellie flat, where she brings her new fellow Dwight back place. Jackie Boy with all his pack who ever abuse cocotte and they did a batch of offense in Old Basin City. Dwight gives him a lesson by diping his caput into the lavatory bowl. Dwight warns Jackie Boy non to trouble oneself Shellie once more or else he ‘ll acquire it from him. Dwight kills Jackie Boy and his pack and inquire why Shellie scared of him. Frank Miller is a manager and besides a comedian ‘s author for narrative books. This film ‘Sin City ‘ delivers batch of violent scene every bit good as the film ‘The Spirit ‘ . As we can see that Frank Miller love to happen those sexy hot ladies like Jessica Elba, Jaime King and another celebrated male histrion Bruce Willis. In the film ‘The Spirit ‘ show the same as Frank Miller take sexy hot ladies once more like Sand Saref, Lorerei Rox and Silken Floss. Those ladies actor are immature, sexy and really good in their playing. Jessica can dance sexily on the phase in the film of ‘Sin City ‘ but in the other side of her ; she can move so professionally in the film of ‘Fantastic 4 ‘ by salvaging people utilizing her ice power. Besides that, Bruce Willis is besides a celebrated male histrion in ‘Sin City ‘ . He willing to scarify and protect for an 11 old ages old miss. After old ages subsequently, the grown u p girl Nancy autumn for him as he plays a really good adult male by salvaging her in that film. The similarities of both films are Frank Miller utilizes the same manner of background colour for these two films. ‘Sin City ‘ contains merely a small colour for few of the peculiar objects and the others are all back and gray colour for the whole film. Lapp goes to the film ‘The Spirit ‘ , merely few scenes contain colour and the others are black and gray. As we can see, these two films use the same manner of background and the subject is somewhat same. Both films deliver violent actions about killing. The authorship of this film ‘Sin City ‘ is different signifier ‘The Spirit ‘ as ‘Sin City ‘ contain of several parts killing scene and is non connected to each other. The lighting of this film is really crisp. Although the film is full with black and gray somehow we can still see the characters and edifices clearly. This show they made a really good lighting work on the movie. Furthermore, the soundtrack of ‘Sin City ‘ that composed by Robert Rodriguez was antic. It matches the scene and motion in this movie. Every scene has own music background to do it interesting. As a decision, the subject of this film that deliver violent may convey harmful influence to the childs. Somehow I think that the manner of killing in this film is excessively unsmooth and may take the childs to larn. In add-on, the colour of this film is really dull particularly for childs and adolescents as we get attracted to films that are colourful. The mark audience that will watch this film may be in the scope of 40 to 50 old ages adult. I love Jessica Alba in ‘Sin City ‘ because of her amorousness and of class for her playing. She kisses Bruce Willis, a adult male that can be his male parent so emotionally in the film playing. This show how success is she to be a celebrated and gifted actress. Bruce Willis would be my favourite excessively ; he is a mature and steady adult male who can move really good in movie. What I enjoy the most in this film is when the xanthous asshole is being kills by Bruce Willis. Although is really disgustful, but it looks existent and I ‘ve ne'er seen this type of films before. Yellow blood dividing about, it truly show something different from what we ever watch. They show everything included coarse actions that most of the films sensor it.

The Caucasus And The Territorial Integrity of Russia

The Caucasus is one of the most complicated and sensitive regions in the world: with many different ethnic groups, religious allegiances, and conflicts. It consists of three independent republics: Azerbaijan, Georgia and Armenia; and Russian parts of Caucasus. Russia became a significant player in Caucasus after it conquered Astrakhan region in 1556. But complete control of Caucasus by Russia was achieved only in the nineteenth century after its conquest of Georgia and Azerbaijan. The Tsarist Russia did not pay much attention to the needs and desires of the people who lived in the region and hoped to Russianize them. Russia lost control over Caucasus for a short period of time after the communist revolution in 1917 but regained†¦show more content†¦While EU and USA is working for more integration of independent Caucasian countries into the world community Russia sees it as process aimed at its isolation. If Russia loses it control over Caucasus it will lose its direct c ommunication lines with Black Sea and consequently with outer world which in turn will diminish its significance as a world power . Russian domination in region also creates obstacles for the USA security and interests in region. While US considers Iran’s nuclear program as a threat to its interests in region and is trying to prevent Iran from developing nuclear weapons, Russia provides Iran with technological and political assistance. The closest communication link between Russia and Iran is passing through Azerbaijan and Caspian Sea. For the time being Russia achieved, though not complete, control of the region once again by divide-and-rule politics. This study will analyse the importance of economic, political and sociological factors, within the Caucasus region, for Russia’s geostrategic interests, their impact on territorial integrity of Russia, and explain Russia’s efforts aimed at maintaining its influence in the region. This study will also touch counter arguments about the importance of Caucasus. Some authors argue that Caucasus has insignificant portion of world oil reserves, others advocate that the interests of USA has shifted to Middle East and Caucasus lost its importance as strategic link between continents.Show MoreRelatedEssay about Expansion Of Nato670 Words   |  3 Pages NATO starts the year 2000 with the issue of concern. The European Allies defense capability, stabilization efforts in the Balkans, and relations with Russia are at the top of a highly charged agenda. In 1999 NATO accomplished many tasks, which were reviewed in the December 15th Washington Summit. 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The Bombing Of The World Trade Center - 1947 Words

During the Cold War and the War on Terror, the United States of America used the media to depict Soviet and Middle Eastern people as foreign enemies that posed a threat to U.S. national security. The bombing of the World Trade Center on September 11th, 2001 changed the lives of millions of Muslims forever because they began to be targeted by U.S. media corporations. Media corporations started to depict Muslims in the Middle East as terrorists to persuade the American public to wage the War on Terror in the Middle East in order to stop the spread of terrorism and homeland threats, like 9/11, from occurring again. However, even though media corporations portrayed the War on Terror as a justification to defeat terrorism and to protect the†¦show more content†¦needs to fight the War on Terror in order to stop national security threats like 9/11 from happening again. Sheldon Rampton and John Stauber, who are the authors of Weapons of Mass Deception, argue that the Bush administra tion gained approval from the American people to wage the War on Terror in the Middle East because they made U.S. citizens fear that all Muslims are terrorists and if action was not taken then more homeland terrorist attacks like 9/11 would occur. Supporters of the Bush administration like Anna Coulter, wrote in columns of the New York Times saying that all Muslims should be feared because the Qur’an teaches them violence and advocated for invading Afghanistan, killing Islamic leaders, and converting the Islamic people to Christianity. News columnists, like Anna Coulter, have generalized that Islam is a violent religion rather than attacking radical Islamic groups because it is radical Islamic groups that are the sources of terror rather than the whole Muslim community. 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