Marketing Essay Example | Topics and Well Written Essays - 2000 words - 23

Marketing - Essay Example In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three main reasons. They were lack of variety within the products, people were exposed to limited means of publicity and lastly promotional activities were more localised. The strategy therefore, was viable in the given restrained parameters and yielded results that satisfied both the customers and the retailers of the time (Shultz, 2001). Unilever had realized early that technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. One needs to be more open when Shultz say that it is the end-users who now control the markets rather than the marketers. Unilever understood the compulsions of the contemporary times and has adopted innovative and mix market strategy for its Axe products to meet the challenges from its rival companies in the global market. It is true that increased awareness among the customers has put more pressure on the marketers. Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing. The Axe products have incorporated this marketing mantra in their strategy and maintained an edge over their

Logic of Statistical Significance Essay Example | Topics and Well Written Essays - 500 words

Logic of Statistical Significance - Essay Example Taking a sample of 1000 people, the nominal survey data collected is as shown: Suppose the null hypothesis is gender and preferences are independent. Then on evaluating the test statistics, getting a value of 16.2 using the degree of freedom of 2. Comparing this t-statistic with the critical value obtained from the chi- distribution table, suppose the significance level of 0.05 is chosen. Then it can be ascertained that the finding is significant as the t-statistic is higher than the critical value. This leads to the rejection of the null hypothesis and also the arrival of a conclusion that there exists a relationship between preferences and gender for that product. For the case of ordinal data survey, as in the example of a survey comparing the mean weights of male and female students. A statistical hypothesis test is used for making decisions on the data. The test result is calculated from the null hypothesis. The test sample is said to be statistically significant if its occurrence is unlikely to have been by chance alone. The statistically significant result that is given by probability p-value is less than the threshold of a significant level then it justifies the rejection of the null hypothesis. Once the variations have been attained, the Fischer value is calculated and is compared to the f critical value from the table at a given degree of confidence (Carlson, 1976). Another important concept to consideration is the use of one-tailed or two-tailed significance tests. (StatPac Inc, 2012) The hypothesis determines the selection of each. If the hypothesis gives directions, for example, men generally weigh more than women then the one-tailed significance test is employed. However, if the hypothesis gives no directions as in the example, there is no significant difference in performances between boys and girls, and then the two-tailed significance test is used. The two-test probability is exactly twice the one-test probability

Terahertz Spectroscopy Approach

Terahertz Spectroscopy Approach Summary of the Papers Terahertz spectroscopy senses and controls belongings of substance with electromagnetic arenas that are in range of frequencies between hundreds of gigahertz to several terahertz. In Quantum mechanics based systems for interacting particles, several applicable conditions have an energy transformation that matches with the energy in Terahertz photons. Hence, THz spectroscopy delivers a particularly influential method in determining and adjusting individual evolutions between different quantum states. By exploiting this, one advances new visions about quantum kinetics and in what way that can be exploited in emerging and developing new expertise that are enhanced up to the fundamental quantum level. The paper deals with the DIPEL pro commercial product to control the worm pesticides used in organic gardening and in various organic materials. The considerable attenuation from broadcast measurements advocated robust signal scattering based on the dimensions of particles which is in between 1 mm to 400 micro meters and are adjacent to the THz wavelengths in the range between 250 ÃŽ ¼m to 750 ÃŽ ¼m. Also various reflection measurements were coming out and a 917 GHz absorbance rate was experiential recorded. This whole process deals with Mie theory that a portion of concentration is go along with scattering. Therefore, concentration can be noticed by the reflectivity dimensions. To demonstrate this theory, spores were disconnected from the large DiPel coarse elements and their occurrence was again deep-rooted with microscopy. A diffusion scan of the taken out spore samples was then repetitive process. The absorption and scattering process is controlled and irregular shapes of the par ticles are controlled using terahertz spectroscopy approach 2nd Paper Terahertz spectroscopy approach is also used for the chemical analysis. Fingerprinting approaches need little preceding information about which microbes are of great attention and the hereditary fingerprinting approaches allow credentials of dominant members of the microorganism community to the overall members. Biomolecules and microbial spores have been established to have distinguishing marks in the absorption outlines. In recent times, terahertz spectroscopy has appeared as a promising method that empowers the label free, non- exchange, and nondestructive assessment on the organic and biological constituents. They have used the absorption of thymine and the paired bands of Bacillus sp. spores.   They have used penetrating frequency domain analysis of spectrometer arrangement for absorption of these studies. The advantage of this scheme is that it has a great dynamic range between 70 dB at 100 Hz and 40dB at 1THz. This allows the detection of unique signs of various materials, e ven in the manifestation of background concentrations such as happens in thin coatings of liquid water. They also used the approach for absorption of thymine monohydrate powder which is found in DNA samples using terahertz frequency spectroscopy. The decisions were maintained by scanning electron optical microscope imaging processes, which clearly established the sample comprised frequently spores and proves that the samples are having very few negative microorganisms or bacteria. In 3rd paper THz measurements of Bacillus thuringiensis which is popularly known as a soil bacteria and insect pathogen are introduced.   These microbes produce protein crystals which are poisonous to a diversity of insects but are not injurious to creatures. The analysis of THz signatures is done using microscopically processes and the attenuation factors are reduced. The robust water attenuation between the ranges 400 to 1200 GHz weakens the reflection effect. The establishment of the link among THz signatures and level of hydration of bacillus thuringiensis samples takes place. The measure of THz monograms associated with the hydration additional maintain that the basis of absorption is probable from the external protein coating of spores which is the leading part of the bacterium that is focus to dehydration and adjusts quickly due to the environmental adjustments. Paper 1: ZHANG, W., BROWN, E. R., VIVEROS, L., BURRIS, K. P. AND STEWART JR., C. N. Narrow terahertz attenuation signatures in Bacillus thuringiensis In-text: (Zhang et al.) Bibliography: Zhang, Weidong et al. Narrow Terahertz Attenuation Signatures In Bacillus Thuringiensis. Journal of Biophotonics 7.10 (2013): 818-824. Web. Paper 2: VIVEROS, L., ZHANG, W., BROWN, E. R. AND BYKHOVSKI, A. Bioinspired THz applications for chemical analysis and microorganism fingerprinting In-text: (Viveros et al.) Bibliography: Viveros, Leamon et al. Bioinspired Thz Applications For Chemical Analysis And Microorganism Fingerprinting. NAECON 2014 IEEE National Aerospace and Electronics Conference (2014): n. pag. Web. 17 Feb. 2017. paper 3: ZHANG, W., BROWN, E. R., VIVEROS, L., BURRIS, K. P. AND STEWART JR., C. N. Narrow terahertz attenuation signatures in Bacillus thuringiensis In-text: (Zhang et al.) Bibliography: Zhang, Weidong et al. Narrow Terahertz Attenuation Signatures In Bacillus Thuringiensis. Journal of Biophotonics 7.10 (2013): 818-824. Web. 17 Feb. 2017.

The Changing Faith :: essays research papers

?The Changing Faith? The story, ?Young Goodman Brown?, by Nathaniel Hawthorne was in fact a very mysterious and pleasurable story to read. The main character, Goodman Brown, is faced to deal with the true colors of the town?s people and his own family as the devil described and showed to him. He then comes very confused and unconfident in his faith. Because of the meeting with the devil, Goodman Brown faces a change of faith in his family, the town?s people, and himself. Goodman Brown was a good man. He is a very known in the village of Salem. His wife, Faith is a very compelling and loving woman. His faith of his lovely wife then changes after he finds her pink ribbon hanging on a branch of a tree. By Brown then states, ?Faith!...look up to heaven, and resist the wicked one? (pg 238), proves that his Faith too was wick Goodman Brown believes that all the people in the town are good people. Brown?s faith in them shows great confidence, but it all changes after his meeting with the devil. In the woods Brown states that, ?My father never went into the woods in such an errand? (pg 233), verifying that he was the only one in his family that took that journey. He also states that his family was, a race of honest men and good Christians since the days of the martyrs? (pg 233). When Goodman Brown tells the devil that his family was good people, the devil stated that, ?I helped your grandfather, the constable, when he lashed the Quaker woman?it was I that b rought your father a pitch-pine knot, kindled at my own hearth, to set fire to an Indian village? (pg 233). This led Goodman Brown into a state of confusion and his faith was challenged. ?Where there is good there is always evil? (RH). Later as they walk, Brown sees his catechism teacher, but the devil shows him her true colors. By the woman stating that, ?... my broomstick hath strangely disappeared, stolen, as I suspect, by that unhanged witch, Goody Cory. And that, too, when I was anointed with the juice of smallage, and cinquefoil, and wolf?s bane? (pg 234), verified that she was a wicked witch. The devil also told him about the town people. For instance, the deacons who got drunk off the communion wine. While in the woods, Brown overheard two men, which appeared to be the deacon and minister of the church, talking about the unclean crimes that they have involved in.

Financial Management Essay

Question 1-3 Suppose three honest individuals gave you their estimates of Stock X’s intrinsic value. One is your current roommate, the second is a professional security analyst with an excellent reputation on Wall Street, and the third is Company X’s CFO. If the three estimates differed, in which one would you have the most confidence? Why? Question 1-7 Should stockholder wealth maximization be thought of as a long-term or short-term goal? For example, if one action increases a firm’s stock price from a current level of $20 to $25 in 6 months and then to $30 in 5 years but another action keeps the stock at $20 for several years but then increases it to $40 in 5 years, which action would be better? Think of some specific corporate actions that have these general tendencies. Question 1-9 The president of Southern Semiconductor Corporation (SSC) made this statement in the company’s annual report: â€Å"SSC’s primary goal is to increase the value of our common stockholders’ equity.† Later in the report, the following announcements were made: a. The company contributed $1.5 million to the symphony orchestra in Birmingham, Alabama, its headquarters city. b. The company is spending $500 million to open a new plant and expand operations in China. No profits will be produced by the Chinese operation for 4 years, so earnings will be depressed during this period versus what they would have been had the decision been made not to expand in China. c. The company holds about half of its assets in the form in U.S. Treasury bonds, and it keeps these funds available for use in emergencies. In the future, though, SSC plans to shift its emergency funds from Treasury bonds to common stocks.

Being Brought from Africa to America

Deonca Pierce ENG 350 American Literature I 2 September 2011 Response paper 3: â€Å"On Being Brought from Africa to America† To the literary world, Phillis Wheatley is recognized as the first black American poet (Archiving Early America, 2011). At the young age of seven, Phillis Wheatley was stolen from her homeland of Africa and sold into slavery to John Wheatley becoming the personal slave servant to his wife, Susannah Wheatley. She was taught to read and write English as well as the study of Latin and English literature. Due to this advantage, she began to write poetry that encompassed her Christian faith, her abduction from Africa and learned histories. (Woodlief, A. ) One of her most notable poems is, â€Å"On Being Brought from Africa to America†. Within this poem, she utilizes words that can have the reader perplexed wondering if she was fully cognizant of the time and her status, a slave. In this poem she employs many words, there true meaning hidden within the text, which gives way to her knowledge and understanding of self and surroundings. It reads: ‘Twas mercy brought me from my pagan land, The use of this phrase can be interpreted as being taken from a land void of Christianity and being delivered into the Christian faith. Taught my benighted soul to understand That there’s a God, that there’s a Savior too: †¢The word benighted means to be in a state of moral or intellectual darkness. This represents her once lack of knowledge and faith before becoming a slav e. Once I redemption neither sought nor knew. Some view our sable race with scornful eye, â€Å"Their color is a diabolic dye. † †¢The color of sable is a very dark shade of black fur that is considered valuable and alluring. In contrast, she references to it being a diabolic dye impresses upon the negative thoughts and feelings of others toward her race and status. Remember Christians; Negros, black as Cain, May be refin’d, and join th’ angelic train. (Phillis Wheatley, AEA) †¢The last two lines points to state that Christians are treating their fellow man Negros, Blacks in the same manner as Cain treated his brother (NKJV, 11), void of regard, love or acceptance. Furthermore, that as Christians all, black and white can come together as one, knowing the Savior. Phillis Wheatley understood her burden and her blessing. Giving glory to God as well as accepting her fate not being ashamed but rather thankful for the negative cause that turned into a positive effect for her. Works Cited â€Å"Genesis 4. † New King James Version. Earl D. Radmacher, Ronald B. Allen, H. Wayne House, eds. Nashville: Thomas Nelson Publishers, 1982 â€Å"Phillis Wheatley: Americas first Black Woman Poet. † Archiving Early America. 2 Sept. 2011 Sable. â€Å"Dictionary. com. † 2 Sept. 2011 Woodlief, A. â€Å"On Phillis Wheatley. † 2 Sept. 2011

How to Make an Edible Water Bottle

How to Make an Edible Water Bottle You dont need to wash any dishes if you put your water in an edible water bottle! This is an easy spherification recipe that involves making a gel coating around liquid water. Once you master this simple molecular gastronomy technique, you can apply it to other liquids. Edible Water Bottle Materials The key ingredient for this project is sodium alginate, a natural gelling powder derived from algae. The sodium alginate gels or polymerizes when reacted with calcium. Its a common alternative to gelatin, used in candies and other foods. We have suggested calcium lactate as the calcium source, but you could also use calcium gluconate or food-grade calcium chloride. These ingredients are readily available online. You can also find them in grocery stores that carry ingredients for molecular gastronomy. Materials and equipment: Water1 gram sodium alginate5 grams of calcium lactateLarge bowlSmaller bowlHand mixerSpoon with a rounded bottom (soup spoon or round measuring spoon works great) The size of the spoon determines the size of your water bottle. Use a large spoon for big water blobs. Use a tiny spoon if you want little caviar-sized bubbles. Make an Edible Water Bottle In a small bowl, add 1 gram of sodium alginate to 1 cup of water.Use the hand mixer to make sure the sodium alginate is combined with the water. Let the mixture sit for about 15 minutes to remove any air bubbles. The mixture will turn from a white liquid to a clear mixture.In a large bowl, stir 5 grams of calcium lactate into 4 cups of water. Mix well to dissolve the calcium lactate.Use your rounded spoon to scoop up the sodium alginate solution.Gently drop the sodium alginate solution into the bowl containing the calcium lactate solution. It will immediately form a ball of water in the bowl. You can drop more spoonfuls of sodium alginate solution into the calcium lactate bath. Just be careful the water balls dont touch each other because they would stick together. Let the water balls sit in the calcium lactate solution for 3 minutes. You can gently stir around the calcium lactate solution if you like. (Note: the time determines the thickness of the polymer coating. Use less time for a thinner coating and more time for a thicker coating.) Use a slotted spoon to gently remove each water ball. Place each ball in a bowl of water to stop any further reaction. Now you can remove the edible water bottles and drink them. The inside of each ball is water. The bottle is edible too its an algae-based polymer. Using Flavors and Liquids Other Than Water As you might imagine, its possible to color and flavor both the edible coating and the liquid inside the bottle. Its okay to add food coloring to the liquid. You can use flavored beverages rather than water, but its best to avoid acidic drinks because they affect the polymerization reaction. There are special procedures for dealing with acidic beverages.